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July’s Best New Beauty Products Are Making Summer Even Hotter

A little bit of everything.

Updated: July 21, 2024

Originally Published: July 7, 2024

Model in golden hour

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Does it fill you with joy or dread that summer is already halfway over? It’s not an exact form of measurement, but most feel the Fourth Of July more of less marks the season’s midpoint. Even if you’re still working your way through the summer bucket list you made back in March, though, there’s still plenty of time to get it all done. So go ahead and add “try July 2024’s best new beauty products” at the bottom, too. There’s no way you’ll want to miss out on trying these soon-to-be viral launches, which happen to be the ultimate lineup to carry you through straight into fall.

It all starts with skin care. New creams, scrubs, and one seriously plumping toner from Sulwhasoo helps clear away heat-induced buildup, then adds hydration right back in. On the makeup front, it’s all about that natural summery glow with an incredibly skin-like blush from Anastasia Beverly Hills and a remarkably buildable concealer by Danessa Myricks. No matter what hair type you have, there’s a new shampoo and conditioner made for you, including Being’s curl-glorifying formula and Fable & Mane’s volumizing blend — its scent is an added bonus.

Ahead, get ready to explore the very best hair, skin, and makeup launches of July 2024.

July 2024 Skin Care Launches

Best New Cleanser

SAINT JANE Pore Clarity Cleanser

Pore Clarity Cleanser

Unclog congested pores and reveal brighter, smoother skin with regular use of SAINT JANE’s latest cleanser. Unlike many other robust exfoliants, though, this one is balanced with nourishing, hydrating favorites to keep the face supple, not stripped. | Pros: Softens and hydrates | Notable Ingredients: Hyaluronic acid; glycolic acid; salicylic acid |

Best New Mask

LANEIGE Bouncy & Firm Eye Sleeping Mask

Bouncy & Firm Eye Sleeping Mask

Even after a long night of fun (or several of them), you can look rested and refreshed — delicate eye area included. LANEIGE’s overnight mask uses caffeine and niacinamide to brighten, smooth, and hydrate fine lines, bags, and discoloration. | Pros: Trial participants reported results in two months | Notable Ingredients: Peony collagen complex; cocoa extract; caffeine |

Best New Day Cream

Embryolisse Radiant Complexion Cream Apricot Glow

Radiant Complexion Cream Apricot Glow

Your workhorse day moisturizer just got a serious summer makeover. The antioxidant-filled gel-cream helps protect and hydrate skin against environmental stressors, while the apricot-colored sheen yields a warm, healthy glow. | Pros: Sustainable packaging; safe for around eyes | Notable Ingredients: Nasturtium flower; hyaluronic acid |

Best New Exfoliant

Oak Essentials Renew Face Polish

Renew Face Polish

Maybe more than any other season, summer calls for a serious exfoliating routine. The sweat buildup alone can create clogged pores, but Oak Essentials’ gentle yet robust face scrub can clear them out and leave soft, smooth skin behind. | Pros: Can be used to to three times per week | Notable Ingredients: Pineapple exfoliants; red seaweed algae extract |

Best New Toner

Sulwhasoo The Ultimate S Enriched Water

The Ultimate S Enriched Water

No skin care routine is complete without a toner, and this is the kind of formula that will make you wonder how you ever lived without one. It’s built around supporting the body’s natural collagen production for a plumper, smoothed-out look. | Pros: Clinically-backed results | Notable Ingredients: Ginseng berry elixir; camellia seeds; peptides |

July 2024 Makeup Launches

Best New Lip Liner

MAKE UP FOR EVER Artist Color Pencil Extreme Waterproof Lip Liner

MAKE UP FOR EVER

Artist Color Pencil Extreme Waterproof Lip Liner

No need to stress about your meticulously-applied lip liner melting down at the beach, pool, or even extreme heat. MAKE UP FOR EVER’s waterproof formula glides on with ease, then stays put. | Pros: Available in five universal shades | Notable Ingredients: Jojoba oil; mica |

Best New Highlighter

Chanel Baume Essentiel Multi-Use Glow Stick

Baume Essentiel Multi-Use Glow Stick

It’s the ultimate summer glow in a convenient twist-up stick. Chanel’s latest release deposits a reflective, hydrating sheen anywhere you want it: cheekbones, collarbones, shoulder tips, and eyelids included. | Pros: Available in eight shades, including two limited-editions | Notable Ingredients: Carnauba wax; squalane |

Best New Blush

Anastasia Beverly Hills Blurring Serum Liquid Blush

Anastasia Beverly Hills

Blurring Serum Liquid Blush

The metal tip makes ABH’s new blush look a bit like a syringe, but the ultra-precise application and skin-like texture really do revitalize the entire face. The soft matte finish realistic colors look so natural, even adding a subtle blurring effect. | Pros: Five lifelike shades; buildable coverage | Notable Ingredients: Pomegranate peels extract; niacinamide |

Best New Lipstick

Thrive Causemetics EmpowerMatte Precision Lipstick Crayon

Thrive Causemetics

EmpowerMatte Precision Lipstick Crayon

Suitable to use as both a liner and an all-over lip color, the wow-factor really comes when you realize how pigmented yet lightweight it looks and feels on the mouth. The tapered tip makes it easy to carve out lip contours, too. | Pros: Available in 12 shades | Notable Ingredients: Raspberry seed oil; vitamin E; shea butter |

Best New Concealer

Danessa Myricks Beauty Yummy Skin Lift & Flex Hydrating Concealer

Danessa Myricks Beauty

Yummy Skin Lift & Flex Hydrating Concealer

Fans have been asking for this particular expansion of Danessa Myricks’ Yummy Skin line for ages now — but it was well worth the wait. The all-over concealer helps even out the look of dark spots, hyperpigmentation, blemishes, and more without caking up, perfect as a first step or a stand-alone look. | Pros: Buildable coverage; 20 shades | Notable Ingredients: Hyaluronic acid; vitamin E |

July 2024 Hair Care Launches

Best New Thickening Treatment

NatureLab. Tokyo Saisei Biomimetic Peptide Treatment Essence

NatureLab. Tokyo

Saisei Biomimetic Peptide Treatment Essence

A treatment designed to permeate the scalp to promote hair health and density, this essence uses the power of biomimetic peptides that replicate cell function to protect and fortify follicles as well as stimulate melanin production to guard against oxidization. | Pros: No-wash formula; trial participants saw results in three months | Notable Ingredients: Rosebay extract; red clover extract; biomimetic peptides |

Best New Styler

Dae Cactus Fruit 3-in-1 Styling Cream with Taming Wand

Cactus Fruit 3-in-1 Styling Cream with Taming Wand

Not long after the brand introduced its viral styling cream, Dae found a whole new way to innovate. This new launch is that same beloved formula that helps shape, condition, and smooth hair, but now in a small, pocket-friendly size with a spoolie-equipped wand for application. Now, taming flyaways and frizz as well and styling edges is remarkably easy. | Pros: Travel-friendly; non-crunchy | Notable Ingredients: Dragon fruit; cactus flower extract |

Best New Shampoo

Being Curl Power Curl Defining Shampoo

Curl Power Curl Defining Shampoo

Being’s new line of need-focused shampoos have something for every hair type, but the brand’s curl-focused shampoo is truly something special. The formula works to simultaneously cleanse, detangle, hydrate, and shape curls, leaving them touchable, soft, and perfectly sculpted. | Pros: Formulated for all kinds of curl | Notable Ingredients: Coconut oil ; grapeseed oil |

Best New Conditioner

Fable & Mane Volumizing Conditioner

Volumizing Conditioner

Everyone can benefit from Fable & Mane’s new (amazing-smelling) volumizing shampoo-conditioner duo, but those with thin or fine hair will particularly appreciate the Ayurvedic formula. It works to add bouncy, movement, and an overall plumping effect that lasts until your next wash. | Pros: Ideal for fine or thinning hair | Notable Ingredients: Black seed; onion juice; Amla extract |

Best New Hair Mist

Celine Huile Céleste Perfumed Oil For Hair & Body

Huile Céleste Perfumed Oil For Hair & Body

As much as you love your signature scent, standard-issue parfumes aren’t really the best for hair — the alcohol content and fragrance blend can dry it out. Celine formulated this fine, luxe-smelling mist specifically for hair and body, infusing it with moisture to leave behind both a fresh, powdery scent and extra shine and hydration. | Pros: Can be used on hair and body | Notable Ingredients: Squalane; sunflower seed oil |

This article was originally published on July 7, 2024