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These New Beauty Products Are Starting Off Spring In Style

Here comes the sun.

by Amanda Ross

Updated: March 24, 2024

Originally Published: March 17, 2024

@lancomeofficial

Lancome clarifying essence

We may receive a portion of sales if you purchase a product through a link in this article.

There is absolutely nothing more invigorating or straight-up life affirming than that first warm day of the year. Every 65-degree afternoon and outdoor dinner feels like a therapy session unto itself, with extra hours of sunlight and the promise of a fun-filled summer just around the corner. Though spring doesn’t technically start until the month is nearly through, the best beauty products of March 2024 can help you get ahead of all those hair and makeup trends crowding your assorted social media feeds.

So far, all the top looks this season seem to be focused on an “enhanced natural” feel, with top makeup and nail colors taken from nature and in-demand hairstyles inspired by your own born-with-it texture and color. Accordingly, March’s most anticipated launches are all about playing into what makes you unique. There are pillowy skin creams designed to give a soft, supple finish, rosy pink eyeshadows to match the blossoming flowers on every corner, and tinted sunscreens that make spending the day outdoors a stress-free endeavor. That fresh, revitalized energy is in the air, and it directly translates into these launches.

Ahead, get familiar with the very best just-released hair, skin, and makeup products of March 2024.

March 2024 Skin Care Launches

Best New Eye Treatment

La Prairie Skin Caviar Eye Lift

Skin Caviar Eye Lift Serum

It doesn’t get more luxe — or more effective — than La Prairie’s just-launched eye treatment, another product from the brand’s legendary skin caviar line. This silky serum deflates puffiness, brightens that delicate orbital skin, and even smooths upper lids to help further lift and define eyebrows. | Pros: Instantly effective; safe for all skin types | Notable Ingredients: 24-karat gold; caviar extract |

Skin Pharm Eye Sculpt

Spring means rooftops and all-night fun — but with Skin Pharm’s new eye treatment, you can fake your way to that nine-plus hours of sleep look. The light yet powerful cream is packed with brightening agents and hydrating favorites to provide instant and compounded benefits. Take it one step further by pairing the treatment with the brand’s reusable under-eye patches. | Pros: Multi-benefit; lightweight on skin | Notable Ingredients: Caffeine; vitmain E; bakuchiol |

Best New Face Creams

EVE LOM Time Retreat Daily Rejuvenating Cream

Time Retreat Daily Rejuvenating Cream

The best way to start the day is with the new EVE LOM face cream, a gentle yet revitalizing formula that doesn’t clog pores or sit on the skin’s surface. The key to its hydrating, smoothing results is the combination of hyaluronic acid and retinol, but it’s still gentle enough for twice-daily application. | Pros: Safe for all skin types; can be used throughout the day | Notable Ingredients: Silicium; retinol; wild indigo seed; hyaluronic acid |

Keys Soulcare Firm Belief Smoothing Peptide Cream

Firm Belief Smoothing Peptide Cream

The perfect one-and-done for bringing skin back from the wintertime brink, Keys Soulcare’s new peptide-enhanced cream is pillowy, thick, and leaves behind the softest, most velvety finish. In clinical trials, over 90% of participants saw a reduction in the look of fine lines just one week in. | Pros: Suitable for all skin types; fast-acting | Notable Ingredients: Fermented astralagus extract; snow mushroom |

Best New Serum

Youth To The People Superfood Skin Drip Smooth Glow Barrier Serum

Youth To The People

Superfood Skin Drip Smooth Glow Barrier Serum

Described as akin to a “multivitamin drip” for skin, this nutrition-packed serum is your ultimate reparative treatment for stressed, dry complexions. It strengthens the all-important moisture barrier while mainlining brightening, restorative ingredients into just-cleansed skin. | Pros: Lightweight; multibeneficial | Notable Ingredients: Postbiotic ferment; niacinamide; dandelion root; kale extract |

Best New Essence

Lancome Clarifique Double Treatment Essence

Clarifique Double Treatment Essence

Smooth skin is only a few drops of essence away. Lancôme’s latest is filled with brightening exfoliants to even out the face’s texture and tone, while its soothing, hydrating ingredients keep the entire area well-moisturized, plumped, and protected. | Pros: Safe for all skin types; immediate and compounded benefits | Notable Ingredients: Glycolic acid; lactic acid; phytic acid; salicylic acid |

Best New SPFs

Hello Sunday The Shimmer One SPF 45 Face and Body Mineral Glow Stick with Hyaluronic Acid

The Shimmer One SPF 45 Face and Body Mineral Glow Stick with Hyaluronic Acid

Beloved U.K. brand Hello Sunday just made its stateside debut with a serious splash. Their full range of SPF-heavy products arrived just in time for the warm weather, but the shimmery, protective body stick is really something special. Glide it over shoulders, chests, legs, and collarbones for a lit-from-within glow, all while shielding skin from harmful UV rays. | Pros: Travel-friendly twist-up stick; hydrating; certified reef-safe | Notable Ingredients: Vitamin E; hyaluronic acid; zinc |

Supergoop! Protec(tint) Daily Skin Tint SPF 50

Protec(tint) Daily Skin Tint SPF 50

Feather-light yet so protective, Supergoop!’s latest is the perfect compromise for those days when you want a little coverage but don’t feel like applying a full face. The buildable color is available in 14 distinct shades, it’s loaded with a UV-filtering combination of zinc oxide and chemical sunscreen to keep burns and damage at bay. | Pros: Flexible shades; natural finish | Notable Ingredients: Zinc; homosalate; octisalate |

March 2024 Makeup Launches

Best New Concealer

Kevyn Aucoin Face Forward Color Corrector

Face Forward Color Corrector

Color correction might be the best-kept secret in professional makeup, but now, it’s accessible for everyone. Use the red, green, and beige tones to fix redness, dark marks, and discoloration, using color theory to make it all disappear into your complexion. | Pros: Works on wide range of skin tones; easy-to-blend formula | Notable Ingredients: Aloe; jojoba seed oil |

Best New Eye Palettes

DIBS Beauty The Palm Palette in Peaches In Hand

The Palm Palette in Peaches In Hand

Spring truly belongs to peach, dubbed the color of the year by Pantone. DIBS’ pocket-sized palette features a slew warm brown, peachy pinks, and a few different finishes to make nailing all the trending looks of the moment a breeze to recreate. | Pros: Travel-friendly size | Notable Ingredients: Mica |

Danessa Myricks Beauty Groundwork: Blooming Romance Palette

Danessa Myricks Beauty

Groundwork: Blooming Romance Palette

Inspired by spring’s fresh florals, this pink-toned take on DMB’s best-selling Groundwork Palette is the only compact you need this season. The shades are designed to use everywhere — including body and brows — with an incredibly blendable formula that’s equally easy for makeup beginners and expets alike. | Pros: Talc-free; trendy colors | Notable Ingredients: Mica; squalane |

Best New Primer

milk makeup milk makeup foaming primer

Cloud Glow Priming Foam

Don’t be fooled by its cleanser-like appearance — this brightening foam was created to be the ideal base for makeup products. It’s light, tone-evening, and helps concealer, foundation, and more adhere to the face for a round-the-clock flawless finish. | Pros: Glow-enhancing; long-lasting | Notable Ingredients: Turmeric; saffron; apricot extract |

Best New Blush

Kaja Dewy bar cheek & lip multi balm

Dewy Bar Cheek & Lip Multi Balm

Everything about Kaja’s newest was just made for spring. There’s the multifunctional formula that works equally well on cheeks and lips, the glossy, fresh color it deposits, and even the vacation-friendly packaging that fits easily in pockets, bags, and pouches. | Pros: Usable all over face; six shades | Notable Ingredients: Apple extract; green tangerine extract |

March 2024 Hair Care Launches

Best New Masque

Shea Moisture Bond Repair Masque

Bond Repair Masque

Shellack hair in hydration and strand-smoothing bond builders with Shea Moisture’s rich new masque. Perfect for self-care Sundays, the nourishing formula is just one product in the brand’s new four-piece bond-building line. | Pros: Great for dry, processed hair | Notable Ingredients: Amla; shea butter |

Best New Thickening Spray

RŌZ Hair Air Thickening Spray

AIR Thickening Spray

The secret to Emma Stone’s enviable Oscars waves? This new instantly-plumping thickening spray created by her hairstylist, Mara Roszak. Incredibly lightweight and never sticky, the fine mist is applied to damp hair to maximize body, fullness, and even hold. | Pros: Weightless feel; works on blowdried and air-dried hair | Notable Ingredients: Rice protein; mushroom extract; radish root |

Best New Styling Product

Odele cream pomade

Still head over heels for all those celebrity-approved slicked-down styles? They’re so much easier to achieve with Odele’s new pomade. The water-based cream means a solid medium-hold without crunch or stiffness, usable as either the building blocks of a sculpted style or as a finishing touch for free-flowing waves, curls, and more. | Pros: Matte finish; non-sticky | Notable Ingredients: Castor seed oil; squalane |

Best New Density Treatment

Hair Density Boosting Treatment

Hair Density Boosting Treatment

Thinning or fine hair will love this leave-on scalp serum, clinically shown to reduce shedding and improve growth in just two months. Plus, the fresh citrus scent is like a full product on its own. | Pros: Clinically-backed; comfortable gel serum | Notable Ingredients: Turmeric stem cells; vegan collagen; ashwagandha |

March 2024 Body Care Launches

Best New Body Oil

Bye Bye Bloat Detoxifying Body Oil

Bye Bye Bloat Detoxifying Body Oil

Treat yourself to at-home lymphatic drainage massage with Love Wellness’ new sweet, citrus-y body oil. Use it as part of the brand’s prescribed de-bloating treatment or on its own as a nourishing, hydrating step after applying lotion. | Pros: Encourages circulation and fluid movement; reduces swelling | Notable Ingredients: Grapefruit; rosemary |

This article was originally published on March 17, 2024