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November’s Best New Beauty Products Are Leading The Charge Into Winter

Holiday fun, coming right up.

Updated: November 26, 2023

Originally Published: November 12, 2023

Kindred Black eyeshadow model

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The weather might be blustery and unpredictable, but there’s something else in the air beyond just an autumnal wind. November is always an exciting time of year thanks to its family-gathering festivities and role as the kickoff to the holiday season in general, but this year, the presents are arriving a little early. The best beauty products of November 2023 are a true gift, a full lineup of everything necessary to get dolled up for dinner, cinch a salon-perfect hairstyle at home, and protect skin — both facial and body — against the increasingly harsh temperatures. If you’ve yet to transition your beauty routines into full-blown winter mode, take this as your sign from the universe to jump on it now.

Even if your day-to-day regimens are already in good shape, why not seize the opportunity to try out something new and unexpected? On the makeup front, add a little sparkle with Kindred Black’s pearlescent pigments perfect for parties. Back-to-back blowouts are no problem with Joico’s new reparative hair masque that turns back the clock on heat damage, while Bubble’s innovative eye cream makes it easy to look active and alert even after a long night out.

Ahead, the very best new beauty products of November across skin, makeup, hair, and body care — and check back throughout the month for new additions as they roll out at retailers, too.

November 2023 Skin Care Launches

Best New Sheet Mask

Sulwhasoo First Care Activating Mask

First Care Activating Mask - 5-Pack

Soaked in the brand’s best-selling First Care Activating Serum VI serum, every drop that rolls off Sulwhasoo’s newest sheet mask is worth saving. The secret is in the serum’s concentration of ginseng, the signature ingredient that boosts radiance, strengthens the skin barrier, and smoothes out the appearance of fine lines. | Pros: Five-pack masks; contoured to grip face | Notable Ingredients: Ginseng; taurine; ophiopogon japonicus root |

Best New Eye Creams

Shiseido Future Solution LX Legendary Enmei Ultimate Brilliance Eye Cream

Future Solution LX Legendary Enmei Ultimate Brilliance Eye Cream

The future is now with Shiseido’s dream of an eye cream, a rich formula that envelopes the delicate zone in hydration while fighting signs of dullness and aging. In fact, in an 8-week consumer study, 92 subjects confirmed that their eye area looked brighter, firmer, and much more radiant. | Pros: Comes with massage/application tool; accelerates cell turnover rate | Notable Ingredients: Camellia seed extract; iris root extract |

Bubble Skin Morning Rays Brightening Eye Cream

Morning Rays Brightening Eye Cream

Fake your way into a bright-eyed glow regardless of your sleep schedule with this illuminating new eye cream from Bubble. The lightweight formula targets all signs of tiredness, including puff, dark circles, and overall dullness, while simultaneously shellacking the area in moisture. | Pros: Instant and compounding benefits | Notable Ingredients: Vitamin C; tumeric extract; green tea extract; resveratrol |

Best New Lip Masque

Fig.1 ReviveLip Enzyme Mask

ReviveLip Enzyme Mask

Mistletoe season preparations are officially underway, and Fig.1’s latest launch is a perfect place to start. The leave-on mask doesn’t require any extra scrubbing, rubbing, or buffing to work, allowing the formula’s papaya extract to do all the exfoliating work for you. What’s left behind is soft, supple lip skin that looks and feels refreshed and moisturized. | Pros: Leave-on; fig flavor | Notable Ingredients: Papain; hyaluronic acid spheres; squalane |

Best New Serum

KNESKO Green Jade Calm Serum

Green Jade Calm Serum

Skin suffers through a lot in the winter, but KNESKO’s calming serum is a saving grace. Formulated to help revitalize sensitive or stressed skin, it wraps the complexion in moisture and soothing ingredients to combat irritation, redness, itchiness, and general dryness. | Pros: Instantly effective; suitable for all skin types | Notable Ingredients: Tiger grass; green jade powder; colloidal oatmeal |

Best New Oil

Oshin Oil

Moringa oil’s benefits are far reaching — it moisturizes, manages inflammation, and protects the skin barrier. Oshin took those elements and only bolstered them by adding in a complementary blend of other natural oils to make a put-it-anywhere elixir suitable for a wide range of skin types. | Pros: Non-comedogenic | Notable Ingredients: Moringa oil; meadowfoam seed oil; eucalyptus leaf oil |

November 2023 Hair Launches

Best New Styling Cream

Styling Glaze Flawless Curls by Gabrielle Union

Flawless Curls by Gabrielle Union

Clearly Gabrielle Union knows a thing or two about an incredible hair moment. Her brand’s latest launch cuts the effort required for a sleek updo in half. Not only does this firm-hold gel keep everything in place — even gravity-defying looks — but it adds a polished shine worthy of any red carpet. | Pros: Suitable for all hair types | Notable Ingredients: Bacuri butter; rice oil complex; pequi oil; lilac leaf extract |

Best New Comb

Squigs Squiggly Neem Comb

Squiggly Neem Comb

Fact: not all combs are created equal. And actually, investing in a quality tool can help maximize the efficacy of your favorite hair care products. Not only does Squigs’ new comb help evenly distribute oils and serums, but the Ayurvedic wood is a natural detox agent, too. | Pros: Comb and packaging from sustainable materials |

Best New Repair Masque

Joico Defy Damage KBOND20 Power Masque

Defy Damage KBOND20 Power Masque

Feel free to go hard with the blowouts, curling irons, and experimental color — Joico’s bond-rebuilding masque is here to bring your hair back from the brink. Packed with 18 distinct amino acids as well as a powerful keratin blend for strength, it both helps repair the look of existing damage while preventing further breakage. | Pros: Heat protective; detangles and moisturizes | Notable Ingredients: Moringa oil; amino acids; proprietary keratin technology |

Best New Shampoo

14th Night The Nourishing Shampoo

The Nourishing Shampoo

Using 14th Night’s new shampoo is truly a multisensory experience. There’s the warm, invigorating amber-meets-vanilla scent, the shimmery-looking formula, and — of course — the soft, hydrated feeling it leaves behind on both hair and the scalp. Plant-based and richly nourishing, it’s a sure-to-be cult-favorite. | Pros: Lush scent; designed for scalp and hair health | Notable Ingredients: Pomegranate oil; sweet almond oil |

Best New Conditioner

Fructis Hair Filler Color Repair Conditioner

November 2023 Makeup Launches

Best New Lip Tint

Rhode Jelly Bean Peptide Lip Tint

Jelly Bean Peptide Lip Tint

Hailey Bieber’s released plenty of cool, limited-edition flavors and tints of her best-selling Rhode Peptide Lip Glaze, but this launch might be her most personal yet. A juicy candy-pink color with tons of shimmery sparkle, Jelly Bean was created special to celebrate Bieber’s November birthday. | Pros: Limited-edition; sheer color | Notable Ingredients: Shea butter; peptides; babassu |

Best New Palette

Addiction Tokyo Unknown Familiar Eyeshadow Palette

Addiction Tokyo

Unknown Familiar Eyeshadow Palette

Be the most alluring one at the first wave of holiday parties with Addiction Tokyo’s limited-edition palette, jam-packed with six of the season’s most coveted eyeshadow color. There’s a shimmery shade to glorify every eye color, all made with the same glide-on formula that made these eyeshadows such an immediate hit in the U.S. | Pros: Special limited-edition; six shades | Notable Ingredients: Talc; mineral oil |

Best New Pigment

Kindred Black Eye Pigment

Makeup minimalists and full-fledged glamazons alike will appreciate Kindred Black’s first eye makeup products. Three beautifully pearlescent shades formulated from natural ingredients make holiday beauty a snap. Just sweep the loose powder across the lids and watch as they make your eyes sparkle. | Pros: Simple ingredients; hand-blown glass jar | Notable Ingredients: Jojoba oil; arrowroot |

Best New Contour

Axiology Shape Stick

Contour professionals and total newbies alike are in for a treat with Axiology’s new Shape Sticks. With four shades designed to cover a spectrum of undertones, carving out cheekbones and adding in chiseled definition is easier than ever. Plus, the twist-up packaging is mess-free and a real space saver. | Pros: Finger blending-friendly; vegan formula | Notable Ingredients: Coconut oil; castor seed oil |

Best New Makeup Tool

Danessa Myricks Yummy Face 2.0 Teardrop Kabuki Complexion Brush

Danessa Myricks Beauty

Yummy Face 2.0 Teardrop Kabuki Complexion Brush

Prediction: this chic little kabuki brush will go viral at some point this winter. With a comfortable grip and feather-soft, packed-in bristles, it makes getting a seamless foundation look easy, even for beginners. | Pros: Pear-shaped to reach every facial contour; works with creams, liquids, and powders alike | Notable Ingredients: Vegan bristles |

November 2023 Body Care Launches

Best New Hair Remover

Crybaby Wax I'm Sensitive Meltdown Vegan Hard Wax

I'm Sensitive Meltdown Vegan Hard Wax

The entire just-launched Crybaby line comes complete with everything you need for smooth, hairless skin anywhere you want it. The process seems intimidating, but it doesn’t get much more beginner-friendly, from tools to warm the wax to soothing, post-removal topicals. Those with sensitive skin will appreciate this type of hard wax, made with hypoallergenic ingredients for an irritation-free experience. | Pros: Vegan formula; safe for sensitive skin types | Notable Ingredients: Microcrystalline wax; titanium dioxide |

Best New Body Oil

By Rosie Jane CHILL Everyday Body Oil

CHILL Everyday Body Oil

If the stress of cooking, cleaning, shopping, hosting, and merrymaking gets too much, just slather on some of By/Rosie Jane’s new calming body oil. While the richly hydrating formula is one of the brand’s most beloved already, the just-released scent is a careful blend of soothing ingredients designed to help you bliss out and relax. | Pros: Calming scent; locks in lotion; can be used on wet or dry skin | Notable Ingredients: Sunflower oil; olive oil; collagen |

Best New Body Lotion

Naturium The Glow Getter Multi-Oil Body Butter

The Glow Getter Multi-Oil Body Butter

Whipped, creamy, and scented with warm, comforting vanilla, Naturium’s new body butter truly melts into the skin upon contact. If you’re trying to avoid the KP, chapping, and ash that usually accompany cold weather, make this your first step post-shower. | Pros: Quickly absorbed; no filming or residue left behind | Notable Ingredients: Multi-oil botanical blend; shea butter; squalane |

This article was originally published on November 12, 2023