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The Best Hair Masks For Next-Level Softness & Shine

Treat your strands.

June 16, 2024

best hair masks 2024

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Join TZR editors for Main Squeeze, the series dedicated to sharing beloved beauty products — be they bold, effective, or simply fun — that make our week just a little bit better. Ahead, Team TZR spotlights their favorite hair masks of the moment.

With all of the blow-drying, curling, straightening, and manipulation you put your hair through in order to achieve your favorite styles, you shouldn’t be shocked that it feels extra dry, brittle, and limp. Thankfully, you don’t need to consider booking the next available appointment with your stylist to chop off your raggedy ends in order for your strands to look (and feel) healthy again. Instead, one of the best hair masks can serve as a reset.

These rinse-out products are like your favorite leave-in conditioner on a double shot of espresso. The ingredient lists are stacked with deeply nourishing oils and butters that nurture and strengthen strands from the inside out. And if you color treat your hair, there are many formulas designed to prevent fading so you can ride out your last dye session for as long as possible. Whichever mask you choose, the result is incredibly soft, shiny, shampoo commercial-level hair.

There are tons of options on the market to choose from, which is why TZR editors are happy to offer up some suggestions. Ahead, the best hair masks for a wide array of hair types and needs.

Color Beautifying Hair Care Mask

Hair Rituel by Sisley Paris

Color Beautifying Hair Care Mask

“This mask has a texture that feels like melted butter – it's luscious, luxe, and makes my bleached hair feel like silk. Plus, the botanical scent turns my shower into a spa.” – Faith Xue, executive beauty director, lifestyle, BDG

Nutritive Ultra-Hydrating Mask for Very Dry Hair

Nutritive Ultra-Hydrating Mask for Very Dry Hair

"I've tried a fair amount of hair masks, and I always come back to this one. Although it's technically for very dry hair and I assumed it would be too heavy or greasy, it leaves my fairly dry, medium-thick hair luscious, bouncy, and revived. Plus, the subtle scent is divine. I use it about once a week in the winter, and after a couple of days of intensive heat and sun exposure during summer.” – Kathy Lee, editor in chief, TZR

Monsoon Moisture Mask

Monsoon Moisture Mask

“No matter how hard I try, summer weather always makes a dent on my hair health. My main problem? Constant dryness. This moisture mask from Dae has been my only saving grace so far this season, mainly because of its cocoa seed butter, which strengthens and moisturizes my hair. And it only gets better each time I use it.” – Meguire Hennes, fashion news writer, TZR

Don't Despair, Repair! Deep Conditioning Hair Mask

Don't Despair, Repair! Deep Conditioning Hair Mask

"Earlier this year, I had to cut about five inches off of my hair due to damaged, broken ends. I left the salon with strict instructions to use a nourishing hair mask once a week to strengthen my strands and prevent future damage. Embarrassingly enough, I already owned this Briogeo mask and hadn't yet discovered its repairative powers. It's super hydrating and I've already noticed how much healthier my hair looks and feels after a few months of use." – Maggie Haddad, sr. social strategist, TZR

Shade Variation Mask Baby Blonde

Christophe Robin

Shade Variation Mask Baby Blonde

“I've used so many purple hair products to keep my platinum hair bright, and nothing works better than this hair mask from Christophe Robin. It's the only purple-hair product I've used consistently for over seven years, which is how you know my dedication is real.” – Xue

Mascarilla de Guava Color Protect & Damage Repair

Mascarilla de Guava Color Protect & Damage Repair

"Now that I regularly color my hair (hello, grays), I'm feeling the drying effects. This guava-infused weekly mask has been a godsend as it pumps my strands with botanical oils to keep my hair moisturized and my color intact. I literally notice and feel a difference after a couple uses." – Angela Melero, executive editor, TZR

Restorative Hydrating Treatment Mask

Restorative Hydrating Treatment Mask

“My hair is long, wavy, and thick — a perfect storm for chaos — so it requires a high-power mask to moisturize and detangle. Virtue's Restorative, Hydrating Treatment Mask works wonders for my unruly texture, transforming dry and knotted hair into silky, soft strands that are easy to brush through, resulting in a shiny, healthy-looking style. Plus, it smells incredible, just the way I want all my hair products to smell.” – Rebecca Iloulian, director, newsletter revenue and marketing, BDG

Intense Hydrating Mask

Intense Hydrating Mask

“I was never a huge hair mask person until I tried Moroccanoil’s Intense Hydrating Mask. I have incredibly thick, wavy hair, and this formula helps give my strands some much-needed hydration (hence its name) and shine.” — Kelsey Stewart, associate fashion editor, TZR

The Renewal Hydrating Hair Mask

The Renewal Hydrating Hair Mask

“My hair is naturally dry and a bit coarse, and I’m even more aware of this fact during the summer. To help soften and strengthen my brittle, color-treated stands, I never miss a weekly masking session. This Crown Affair treatment is deeply nourishing and smells divine. The next day, I always get asked if I just had my hair done at the salon.” – Erin Lukas, deputy beauty editor, TZR