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(Skin Care)

These Top-Rated J-Beauty Products Might Just Change Your Routine For Good

They all have rave reviews, too.

July 18, 2021

J-Beauty might just be a skin care-lovers dream: brands, products, and routines that marry modern science technology with traditional practices and an emphasis on less-is-more minimalism. A far cry from the 10-step standard of K-beauty or the jam-packed medicine cabinets in the U.S., J-beauty, or Japanese skin care and makeup, is all about treating skin to gentle workhorses formulated with the best, most nourishing ingredients for a naturally radiant glow.

Centered primarily around cleansing, moisturizing, and protective nourishment (think major SPF), J-beauty practices are more about preventing future skin dilemmas than waging war on every spot and line to crop up. The result is skin at its least-stressed: soft, plump, and luminous. While those of us in the U.S. don’t have access to the full-scale glory of a Japanese department store’s beauty floor, there are many top-rated J-beauty brands and products available stateside that might just make you a convert for life. Whether you’re interested in a few high-tech products or traditional techniques to supplement your well-loved morning regimen or after a complete routine overhaul, there’s absolutely a J-beauty pick for whatever your needs may be. Scroll on and discover some of the best J-beauty products and brands out there.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Gokujun Hyaluronic Lotion

Hada Labo Tokyo

SK‑II Facial Treatment Mask

SK‑II Facial Treatment Mask

Fine, so it’s not exactly a new discovery — in fact, these deeply moisturizing and soothing masks, absolutely soaked in the brand’s signature skin-perfecting essence, is a global best-seller despite the painfully steep price point. But it really is so popular for a reason. That trademark essence is formulated to soften and hydrate skin while eliminating discoloration and dark marks. The essence is sold in an individual, bottled form, too, but there’s something undeniably indulgent about letting it sink into skin in mask form.

Tsubaki Extra Moist Shampoo

Marshmallow Finish Powder

My Lash Advanced Mascara

My Lash Advanced Mascara

Consistently considered to be the best mascara in Japan (it even won some awards in 2017), this lash-booster is much fawned-over for its nearly weightless formula, curl-enhancing wand, and delicate bristles that catch and carefully coat every individual lash.

Foot Peel Mask

Baby Foot might be the ultimate case of “if you know, you know.” The idea of all the dead cells coming off your foot at once like some kind of skin-boot might sound mildly terrifying, but take it from someone who made Baby Footing her monthly quarantine project — it’s unbelievably satisfying and will blow every pedicure you’ve ever had out of the water.

Cream Cheek Blush

Kiss Me Smooth Liquid Eyeliner

Kiss Me Smooth Liquid Eyeliner

This fan-favorite liquid eyeliner comes equipped with an impossibly fine-tipped nib (it’s minuscule) for consistently perfect application, and the waterproof/sweat-proof/cry-proof formula makes it all the better — check out the weeping mascot proving the point on the box. Available in black and brown, it’s also a popular choice as an eyebrow pen because of that precise tip.

Tatcha Pure One Step Camellia Cleansing Oil

Tatcha Pure One Step Camellia Cleansing Oil

Powered by soothing camellia oil, this Tatcha cleanser is life-changing — speaking from experience, here. Gentle, softening, yet extremely effective at washing away makeup and lingering dirt, it’s also great for facial massage and lightly sloughing off dead skin. It was the very first skin care product I ever truly fell in love with, and it’s stayed the first step in my routine ever since.

Japanese Hot Spring Bath Powders 18-Pack