The Best Purple Shampoo For Blondes & Those Going Platinum This Season

It may be true that blondes have more fun, but their hair care routine is also a bit more involved which isn’t as commonly noted in the discussion of going blonde. As soon as your hair colorist peels back the foils, gives you a rinse, and turns you around to check out your fresh blonde hair, they’re probably going to suggest one thing to you — purple shampoo. The brass-toning hair care product is practically mandatory amongst blondes striving for icy, white, and platinum hues, as well as those with gray hair who want to neutralize yellow tones and anyone with blonde highlights. Lucky for you, the best purple shampoos for blondes (and the other hair colors listed above) can do all that and more.

Read more: Purple Shampoo Could Actually Be Making Your Blonde Look Darker

For starters, they’re also shampoos. So, you’ll be able to cleanse your hair while you tone it, instead of washing out your hair color or allowing brassiness to sneak in. Certain formulas add in extra benefits that are important for bottle blondes, as well, like sulfate-free lathers and conditioning ingredients that protect the dry and damage-prone strands. Purple shampoos like Kevin Murphy’s Blond Angel Wash utilize nourishing butters to hydrate hair while revamping dull color, and restoring brightness; while Verb’s best-selling purple mask focuses solely on cleansing and brightening, and toning brassy yellow hues in blonde, grey, and silver hair.

Below, shop the best purple shampoos out there — brighter, yellow-free blonde hair is only a shower (or two) away.

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