This Viral Lash Serum Brand Just Dropped A Shampoo & Conditioner To Promote Fuller, Healthier Hair

There’s a new hair care line in town, and this one has some serious cred behind it. Grande Cosmetics, the number-one lash and brow serum brand in the U.S., has just launched Full Boost — a collection designed to promote fuller, healthier-looking hair. The Full Boost line, which includes a shampoo, a conditioner, and a thickening foam, uses advanced scalp and hair science to tackle fine, thinning, and damaged hair.

Grande Cosmetics is known for its super effective brow growth serum and lash serum that’s been a favorite of Bustle Digital Group’s executive beauty director Faith Xue for years. Now, the brand is bringing that same clinical efficacy to their Full Boost hair care line. And the best news? These luxurious-feeling products don’t come with a luxury price tag.

“More than ever, people are experiencing thinning hair issues and fallout which can feel both frustrating and overwhelming,” said Grande Cosmetics CEO and founder, Alicia Grande, in a statement. “With #hairthinning racking up more than 481.2M views on TikTok, we knew we had to create a seriously innovative and equally experiential solution to this dilemma.”

And so they did. Full Boost has impressive consumer study results to vouch for its products’ efficacy, along with adorable packaging and delicious scents. “Full Boost delivers the scientific innovation and technology that is expected from Grande Cosmetics,” said Grande, “with the joy and elation our products are exceptional at providing.”

What’s In The Collection?

Full Boost Shampoo

The GrandeHAIR Full Boost Shampoo is a sulfate-free shampoo that deeply cleanses, exfoliates, and helps reduce fallout — and it’s full of clinically tested ingredients that really work. It contains niacinamide, which has been shown to potentially enhance hair growth, as has rice protein, also known for helping hair grow long and strong. (And TikTok loves washing hair with rice water, too.) Its other hair-loving ingredients include ginseng, thiamin B3, and hexapeptide-11, all of which work to energize the scalp and help reduce fallout for a fuller and healthier look over time. Suitable for color-treated and keratin-treated hair, the shampoo got some impressive results in a consumer perception study. Over four weeks, 91% of users saw boosted, fuller-looking hair, while 94% felt their scalp was left healthier.

Full Boost Conditioner

GrandeHAIR’s multitasking Full Boost Conditioner gives you the best of both worlds — it offers intense, deep hydration, but doesn’t weigh hair down. It uses many of the same ingredients found in the shampoo, like hexapeptide-11, rice protein, and thiamine B1, along with ingredients like glycerin to deeply moisturize and detangle. But, most importantly, it’s lightweight enough to make sure that hair stays bouncy and voluminous — and users agree. In a third-party consumer study, 94% of users felt that their hair wasn't weighed down, and 91% reported that the conditioner was lightweight.

Full Boost Volumizing Foam

GrandeHAIR’s Full Boost Volumizing Foam packs two benefits into one (affordable) product. Designed to be applied to clean, damp hair, like a mousse, its styling function delivers instant body, bounce, and fullness along with all-day hold that isn’t sticky or crunchy, according to 91% of product testers in a consumer study. Plus, 94% of users agreed that it provided weightless bounce, while 97% saw instant body and fuller-looking hair. Its hybrid formula means that it not only creates the look of fullness, but it actually strengthens hair with continual use. It features Grande’s scalp and hair complexes found in the line’s shampoo and conditioner (including the hexapeptide-11, rice protein, and thiamine B1), as well as Grande’s keratin alternative complex: a vegan ingredient blend with biotin, peptides, and amino acids. Its subtly botanical scent is yet another bonus, featuring notes of violet, iris, and sandalwood.