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January’s Best New Beauty Products Will Reset Your Routine For The New Year

A fresh start.

Updated: Jan. 27, 2025

Originally Published: Jan. 7, 2025

Ilia Beauty

january 2025 new beauty products

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The old adage “out with the old and in with the new” is applicable to the bad habits you want to leave in 2024, but the concept is also extremely relevant to your beauty routine. Perhaps you’ve been hanging on to a dry, clumpy mascara you’ve had since 2023 or diluting your shampoo with a bit of water to truly get every last bit out of the bottle. Or maybe, you want to overhaul your skin care lineup to effectively address your major concerns, like acne, for one. Whatever your aesthetic goals are for the new year, January 2025’s best new beauty products will help transform your entire routine.

For those looking to streamline what’s in their medicine cabinet, you’re in luck — multitasking products are having a moment this month. There are bands like INNBeauty Project’s who combined formulas with its soothing, color-correcting Calm The Red Down Dual Chamber Serum, and REFY, with its Sculpting Moisturizer, a hydrating gel-cream with a built-in sculpting face tool application. If you’re in search of fresh makeup shades because your current ones are starting to feel a little tired, brands have you in mind, too. MERIT has dropped a handful of new Flush Balm cream blush hues, while Hourglass’ beloved universal Red 0 is now available in its full-coverage lip gloss.

Below, TZR has compiled a list of the most exciting skin care, makeup, and hair care products landing on virtual and physical shelves this month.

January 2025 Skin Care Launches

Best New Barrier Cream

Barrier Build Skin Protectant Cream

Barrier Build Skin Protectant Cream

Revive winter-worn skin with Ilia’s barrier-restoring moisturizer. Infused with colloidal oatmeal, glycerin, and squalane, the decadent cream calms, hydrates, and strengthens skin. What’s more, it has the National Eczema Association’s Seal of Approval, so sensitive skin types can slather it on stress-free.

Best New Face Tool

N°1 De Chanel Massage Accessory

N°1 De Chanel Massage Accessory

Your DIY face massages just got chicer this year, thanks to Chanel’s sculpting tool. The ergonomic shape is designed to lift and firm skin.

Best New Firming Serum

GF 15% Serum

Growth factors are the star of The Ordinary’s newest serum. The ingredient works to repair damaged skin, which in turn, reduces common signs of aging like wrinkles, fine lines, and uneven texture.

Best New Overnight Treatment

The Night Cream Treatment

The Night Cream Treatment

This rich, buttery moisturizer also doubles as revitalizing skin treatment. Along with peptide-rich plasma, it’s also infused with time-released retinal, which provides the collagen-boosting benefits of a retinoid minus the irritation.

Best New Eye Patches

Les Patches Yeux

Les Filles En Rouje

Les Patches Yeux

After a few particularly late nights, your typical eye cream might not cut it. That’s where these reusable patches come in. Applying them will enhance product absorption to help de-puff and brighten your under-eye area.

Best New Multitasking Serum

Génifique Ultimate Recovery Serum

Génifique Ultimate Recovery Serum

After all of the revelry of the holiday season, maybe your skin looks as exhausted as you feel. Powered by beta-glucan snd hyaluronic acid, Lancôme’s Génifique Ultimate Serum is the jumpstart your complexion needs. The formula works to repair the skin’s moisture barrier to minimize and prevent dryness plus promotes cell renewal to smooth, reduce fine lines, and brighten.

Best New Sculpting Moisturizer

Face Sculpt Lifting And Hydrating Moisturizer

Face Sculpt Lifting And Hydrating Moisturizer

If your 2025 skin care goals include streamlining your routine, the moisturizer from Refy’s first set of skin care products will help you reach this milestone. The unique rollerball applicator massages your face with the hydrating gel cream for a defined dewy complexion.

Best New Acne Serum

Rescue Serum

Breakouts will be a little less stressful this year, thanks to celebrity esthetician Shani Darden’s newest innovation. The Rescue Serum is a blend of azelaic acid, and oat kernel, aloe, and licorice extracts that treat pimples at every stage, from initial redness to post-acne marks.

Best New Redness-Reducing Serum

Calm the Red Down Dual Chamber Serum

INNBeauty Project

Calm the Red Down Dual Chamber Serum

This two-in-one serum works to soothe and hydrate red, inflamed skin over time while providing instant color-correcting benefits for a more even complexion. Think of it as a supercharged primer.

January 2025 Makeup Launches

Best New Powder Blush

Make Me Blush 24Hour Buildable Blurring Powder Blush

Make Me Blush 24Hour Buildable Blurring Powder Blush

Not your average powder blush, this YSL compact is buildable so you can create both subtle and bold looks without it looking streaky or cakey.

Best New Curling Mascara

Le Magnétisme Volumizing Mascara

Le Magnétisme Volumizing Mascara

Eyelash curlers can be intimidating even to the most seasoned makeup-wearers. Thankfully, you can achieve the look stress-free with this Gucci mascara. What’s more, it volumizes to create the illusion of thicker, fuller lashes.

Best New Contour

Soft Pinch Liquid Contour

Soft Pinch Liquid Contour

The brand’s viral Soft Pinch liquid blush now has its contour match. Use it to softly sculpt and define your features before adding a wash of color to your cheeks.

Best New Volumizing Mascara

BADgal Bounce Volumizing Mascara

Benefit Cosmetics

BADgal Bounce Volumizing Mascara

Full, fluffy lashes are just a few swipes away with this new addition to Benefit’s BadGal mascara collection. The formula is made with rice brand, provitamin B5, and linden bud extract to condition and define lashes, too.

Best New Matte Foundation

Impeccable Blurring Second-Skin Matte Foundation

Anastasia Beverly Hills

Impeccable Blurring Second-Skin Matte Foundation

If you’re team matte skin, you’ll quickly fall in love with Anastasia Beverly Hills’ latest foundation. It offers medium to full coverage with a soft, second-skin finish complete with a pore-blurring effect.

Best New Blurring Powder

Neo Blurring Powder

Neo Blurring Powder

Leave engorged pores in 2024 with the help of Laneige’s blurring powder, which after achieving cult status in Korea, is finally available stateside. The skin care-packed finishing product works to absorb excess oil and sooth the look of pores, and can even be used mid-day for a touchup.

Best New Burgundy Blush

Cloud Paint in Black Cherry

Cloud Paint in Black Cherry

Dive into this winter’s black cherry makeup trend with Glossier’s new collection built around the viral hue. The rich burgundy Cloud Paint liquid blush melts into skin for a natural finish.

Best New Neutral Lipstick

MACximal Silky Matte Nude Lipstick

MACximal Silky Matte Nude Lipstick

Your search for the perfect nude lipstick is over, thanks to MAC. The makeup brand has created a new collection of neutral shades to complement an array of skin tones and aesthetics in three different formulas, including the beloved MACximal Silky Matte.

Best New Brow Pencil

Precise Brow Pencil

Precise Brow Pencil

Make 2025 the best year for your brows yet by adding this micro tip pencil to your makeup routine. You’ll be able to precisely apply it as needed to achieve your desired shape and fullness. Better yet, it comes in 12 shades that include a range of undertones, so finding the perfect match to your hair color is a breeze.

Best New Pink Blush

Flush Balm

Blush had its main character moment last year, and there are no signs of it waning in popularity in 2025. So if you’re in need of a fresh shade (or two), MERIT beloved Flush Balm cream blush comes in five new shades and its fan-favorite terracotta hue is back (if you’re into the viral blonzing look).

Best New Red Lip Gloss

Phantom Volumizing Glossy Lip Balm in Red 0

Phantom Volumizing Glossy Lip Balm in Red 0

The brand’s cult-favorite Red 0, an innovative universal red that’s carmine-free and vegan, is now available in its equally loved Phantom Glossy Balm. The unique formula instantly soothes and plumps lips while delivering glassy full-coverage color.

January 2025 Hair Care Launches

Best New Styling Cream

Evergreen Style Cream

Evergreen Style Cream

Known for creating intricate updos and curly styles for her A-list clients like Emma Stone and Zoe Saldaña, hairstylist Mara Roszak has created a one-and-done styling cream that can be used on a range of styles and hair types. Case in point: It was the MVP of her kit at this year’s Golden Globes, where she used it on Saldaña’s smooth waves and Stone’s tousled pixie. The product owes its range to its lightweight, nourishing formula that offers hold without weighing down strands.

Best New Blowout Spray

Frizz Ease Smooth Operator Blowout Spray

Frizz Ease Smooth Operator Blowout Spray

Yes, a salon-quality blowout requires mastering the art of a round brush, but the products you use are equally important — especially prepping your strands with a heat protectant. On top of protecting hair from heat, this John Frieda formula keeps frizz under control and boosts shine. What’s more, these results will last up to three washes — so yes, multiple blowouts.

Best New Cream For Slick-Backs

Elnett Slick Back Cream,

Elnett Slick Back Cream,

Leave sticky, crunchy gels in 2024, and reach for this lightweight cream when doing slicked-back buns and ponytails this year. On top of hold, it offers anti-frizz protection and can be used on damp or dry hair.

Best New Shampoo For Color-Treated Hair

Color Protect Shampoo

Color Protect Shampoo

If you’re kicking off the year with a fresh hair color, you should protect your investment with hair care products that nourish strands and prevent fading. The first step is in the shower, starting with the shampoo you use. So what better way to revamp your 2025 routine with the Color Protect Shampoo from celebrity hairstylist Laura Polko’s just-launched line? It’s formulated with a proprietary complex of wheat protein and jojoba oil that works to cleanse hair without sacrificing the vibrancy or shine of your color.

Best New Hair Serum

Acidic Bonding Concentrate 24/7 Night & Day Serum

Acidic Bonding Concentrate 24/7 Night & Day Serum

The best part of this multitasking serum is that it treats weak, damaged hair while also helping you style it. Apply it before using hot tool for heat protection and frizz reduction. You can also run it through second-day hair for added hydration.

Best New Scalp Treatment

Scalp Solutions Hydrating Scalp & Hair Masque

Scalp Solutions Hydrating Scalp & Hair Masque

Combat seasonal dryness with Aveda’s scalp treatment. It’s a hydrating mask that soothes and hydrates skin to reduce flakes, plus boosts shine from roots to ends.

Best New Repair Treatment

Bond-Building TripleBond Flash Rinse

Bumble and bumble

Bond-Building TripleBond Flash Rinse

Just like your skin, your hair can get dry and dull during the wintertime. That’s where the latest addition to Bumble and bumble’s Bond-Building line comes in. The rinse-out in-shower treatment rebuilds bonds to strengthen strands while simutaneously adding shine.

Best New Nail Products

Best New Nail Repair Treatment

To The Rescue UV Gel Damage Repair

To The Rescue UV Gel Damage Repair

Gel manicure fans, rejoice! Essie’s To The Rescue treatment was created to combat the potential damaging effects that the UV lamps and gel polish removal can have on nails. It’s made with three protein complexes that help improve the peeling, splitting, and thinning over time.

Best New Body Care Products

Best New Body Exfoliator

Supermochi Body Exfoliator+

Supermochi Body Exfoliator+

Buff away rough patches on ‘everything shower’ days with Iota’s brightening scrub. Made with sweet rice, ube, and red bean, it’s like a little treat for your skin.

Best New Body Serum

Urea 5% Body Serum

Urea 5% Body Serum

Your skin from the neck down can get extra dry during the winter, too. This hydrating body serum features 5% urea and amino acids to soothe and plump skin. It’s moisturizing enough to be used on its own, but you could top it off with your favorite body lotion, too.

Best New Sunscreen

Orange Gelée SPF 30 Spray Oil

Orange Gelée SPF 30 Spray Oil

The brand’s cult-favorite Orange Gelée sunscreen now comes in a convenient spray oil. Since it’s nearly effortless to apply and offers a quick-dry, non-greasy finish, all of your excuses for not wearing SPF year-round end now.

This article was originally published on Jan. 7, 2025