(This Just In)

January’s Best New Beauty Products Will Reset Your Routine For The New Year

A fresh start.

by Erin Lukas
january 2025 best new beauty products
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The old adage “out with the old and in with the new” is applicable to the bad habits you want to leave in 2024, but the concept is also extremely relevant to your beauty routine. Perhaps you’ve been hanging on to a dry, clumpy mascara you’ve had since 2023 or diluting your shampoo with a bit of water to truly get every last bit out of the bottle. Or maybe, you want to overhaul your skin care lineup to effectively address your major concerns, like acne, for one. Whatever your aesthetic goals are for the new year, January 2025’s best new beauty products will help transform your entire routine.

For those looking to streamline what’s in their medicine cabinet, you’re in luck — multitasking products are having a moment this month. There are bands like INNBeauty Project’s who combined formulas with its soothing, color-correcting Calm The Red Down Dual Chamber Serum, and REFY, with its Sculpting Moisturizer, a hydrating gel-cream with a built-in sculpting face tool application. If you’re in search of fresh makeup shades because your current ones are starting to feel a little tired, brands have you in mind, too. MERIT has dropped a handful of new Flush Balm cream blush hues, while Hourglass’ beloved universal Red 0 is now available in its full-coverage lip gloss.

Below, TZR has compiled a list of the most exciting skin care, makeup, and hair care products landing on virtual and physical shelves this month.

January 2025 Skin Care Launches

Best New Serum

Best New Sculpting Moisturizer

Best New Acne Serum

Best New Redness-Reducing Serum

January 2025 Makeup Launches

Best New Blurring Powder

Best New Burgundy Blush

Best New Neutral Lipstick

Best New Brow Pencil

Best New Pink Blush

Best New Red Lip Gloss

January 2025 Hair Care Launches

Best New Shampoo For Color-Treated Hair

Best New Hair Serum

Best New Scalp Treatment

Best New Repair Treatment

Best New Nail Products

Best New Nail Repair Treatment