It may have started with BB Creams, but the beauty-obsessed Korean market has much more to offer than just the multi-tasking wunderkind. From the inkiest liquid liners to patented hydrating masks, there’s so much to discover. But where to find these special products in the US? Expertly curated e-shop SokoGlam, started by David and Charlotte Cho in 2013, sells the most sought after beauty buys in Korea, straight from their NYC headquarters. Here, a few best-sellers up for grabs on the must-bookmark site.
Shop The Top-Sellers
Liquid Eyeliner
Clio Kill Black Waterproof Brush Liner, $12, Amazon
The CLIO Kill Black Waterproof Brush Liner is Korea’s favorite liquid eyeliner. It’s an intensely black formula, with a brush felt tip that offers amazing control and creates precise lines.
Facial Mask
Bling Bling Hydro Gel Mask by Manefit, $6
This unique sheet face mask has patented hydro gel technology that promises to enhance absorption to restore skin’s natural elasticity. Avoid the luxury brand price tag and go straight to the source.
Highlighter Stick
3CE Highlight Beam, $27, Amazon
Add dimension to your face and brighten your complexion by applying this shimmery cream highlighter to your cheeks, brow bones and nose.
Makeup Primer
Innisfree No-Sebum Mineral Powder, $9, Amazon
Formulated without parabens, artificial colors and other harmful ingredients, this mattifying powder base controls shine and helps makeup stay on longer.
Lip Gloss
TonyMoly Kiss Lover Lip Laquer, $11
For the perfect ombre pout this buildable coral gloss is just the ticket. Its creamy texture and luxe high-gloss finish makes it a makeup bag essential.