Ask anyone in the beauty world, and they’ll tell you that Laneige completely dominates when it comes to sleeping masks. We’d even go as far to say that Laneige helped create the sleeping mask category in the U.S. with its iconic Water Sleeping Mask, an intensely hydrating, barrier-repairing formula that sells like hot cakes and seems like it’s forever going viral on social media. Since its Water Sleeping Mask’s inception in 2002, a ton of other sleeping mask formulas by other brands have cropped up in the beauty world, but most are hard-pressed to compete with Laneige’s: One Water Sleeping Mask sells every nine seconds worldwide.*
The brand has spent decades studying both water science and sleep care, funneling their findings and technology into the results-driven formula that is Water Sleeping Mask. The proof: In a self-assessment with 34 women ages 20–39, after 1 week of use, 100% agreed skin was softer and 100% agreed skin felt moisturized.
Today, Laneige continues to lead, innovate, and, well, dominate in the sleeping mask space. In addition to its skin sleeping masks, the brand is renowned for its cult-favorite Lip Sleeping Mask, which is now considered the #1 lip treatment brand in all of the United States.** With all of that said, when the brand has a new innovation, you know you quite literally cannot and should not sleep on it. Which is where their Bouncy & Firm Sleeping Mask comes into play, the brand’s first-ever collagen-supporting formula.
Bouncy & Firm Sleeping Mask delivers three main benefits to skin: it visibly plumps, firms, and delivers an instant glow. To do this, the formula harnesses a specially-designed dual-action collagen support complex: Peony & Collagen Complex helps preserve the collagen your skin already produces, and peptides helps boost collagen.
Why collagen? Laneige knows that collagen helps your skin bounce back, especially from your face’s constant barrage of facial expressions. When your face moves from laughing, crying, frowning, and even talking and eating on a daily basis, it has a cumulative effect, and all of that motion can lead to aging in the form of lines, slack skin, and dullness. Bouncy & Firm helps put that all to rest by boosting and preserving the collagen that you’ve already got.
Here’s where the sleep part of Bouncy & Firm Sleeping Mask comes in: Your skin goes into rest and repair mode as you sleep, making nighttime the best time to work on your skin goals. The mask helps to support your skin’s natural nighttime rejuvenation to help stimulate and preserve collagen, creating that visibly juicy, springy, moisturized radiance come morning – plus a stronger skin barrier, too.
All of this to say, if you’re looking for a way to keep your skin looking fresh, smooth, and luminous, a sleeping mask from Laneige is a shoo-in. Bouncy & Firm Sleeping Mask will take your beauty sleep up a notch, and is there anything better than waking up with beautiful skin? We certainly can’t think of anything.
*Based on aggregated global unit sales data in 2023.
**Source: Circana, U.S. Prestige Beauty Total Measured Market, Skincare Brand Sales, 12 months ending December 2023
