Lashes are the topic du jour in the beauty world. We’re all going to great lengths to achieve longer, fuller, faker-looking fringe. Heck, some have even resorted to extensions to keep the drama coming. But for those of us with little time on our hands—and little money in our wallet—we resort to a good mascara to get the look of our dreams. Feast your eyes on these picks that are making TZR editors seriously lash out (forgive us).
The Lash Lineup
"My eyelashes are pretty long, but I'm always looking for more volume and curl. This formula gives me drama with a few sweeps and zero clumping thanks to the fine brush.”—Laura Lajiness, Fashion Editor
"I've tried pricier options and I swear none have come close to this little wonder. With just a couple swipes, my lashes are longer, fuller and look straight-up fake (which, if we're being honest, is always the goal). And at less than $10 a pop, I don't feel bad about buying it in bulk."—Angela Melero, Managing Editor
"I have translucent blonde eyelashes, and it's a rare day you'll see me without this mascara on. It's insanely lengthening and volumizing, and makes my eyes look huge and doll-like (in a good way, not a creepy way)."
—Allie Flinn, Associate Lifestyle Editor
"The formula is volumizing, the wand reaches every little lash corner and the price is seriously wallet-friendly—what more can you ask for?"
—Samantha McDonald, News Editor
"I like my lashes to look as dramatic as possible, and this mascara achieves just that. It lengthens them to the point where they look like falsies, and adds the perfect touch of volume."
—Andrea Navarro, Beauty Editor
"This mascara is worth every penny—it transforms my stubby, thin lashes so completely that it looks like I'm wearing extensions!"
—Erin Nicole, Lifestyle Editor
"I'm obsessed with this mascara's brush, sooty color and long-lasting formula. It coats my lashes and stays on for hours without flaking or fading."
—Nicky Dream, Editorial Director
"This mascara coats without clumping and instantly makes my eyes look bigger and more awake. My lashes hold the curl all day long—literally until I wash it off."
—Stephanie Montes, Beauty Director
"I found this in a drugstore in Japan about a year ago, and I can't use anything else. I have very short, straight lashes and I've tried every mascara under the sun. This is seriously the only one that lengthens and holds my curl for a long time."
—Amy Lee, Fashion Editor
“You can’t mess with perfection.”
—Sari Tuschman, Editor-at-Large