Welcome Spring Into Your Beauty Routine With March 2025’s Best Launches

Don’t forget to take Summer Fridays’ eye patches with you on all of your travels this spring and summer. Inspired by its cult-favorite Jet Lag face Mask, the treatment soothes, moisturizes, and de-puffs the under-eye area.

Augustinus Bader’s highly-anticipated sunscreen doesn’t feel like the average facial SPF. The luxurious cream is silky smooth like your favorite moisturizer. And that’s because it kind of is. On top of non-nano zinc oxide, the formula is powered with the brand’s proprietary TFC8 complex to target fine lines, wrinkles, and redness.

Transform your at-home face massage or gua sha session into a luxurious experience with Dr. Barbara Sturm’s debut face oil. It’s packed with ceramides and a plethora of plant-based oils to moisturize, soothe, and smooth skin, plus it helps strengthen the skin barrier.

Give end-of-winter dry skin a little moisture boost by adding The Ordinary’s first essence into your routine. It’s packed with hydrating ingredients that also help promote better absorption of your serums.

After much anticipation, the popular Australian sunscreen brand has landed stateside. While the entire line is full of winners, this physical SPF serum is a standout. It blends into skin like a dream without any greasy residue and layers well under makeup.

After spending the entire winter hibernating on your couch with your Netflix queued up, your complexion might be looking a little dull. That’s where Peach Slices’ serum comes into play. It’s packed with brightening 3.5% tranexamic acid, 4.5% niacinamide, and licorice to minimize dark spots for more a radiant, even skin tone.

Harnessing the power of a peony collagen complex, Laneige’s serum firms and plumps skin without disrupting the moisturizer barrier.

If you plan to spend extended periods outdoors in the park or dine al fresco this spring, Olay has introduced its beloved hydrating, firming, and brightening moisturizer with SPF 30 for extra insurance.

Spring cleaning can include your skin, too. Le Prunier’s clarifying mask is powered by Midnight Muir, a proprietary extract from the the brand’s plum farm. It gently (yet effectively) exfoliates alongside plum enzymes and a botanical blend of plum hydroxy acids (AHA, BHA, and PHA). Hyaluronic acid is also in the mix to hydrate. Better yet, it has the National Eczema Association’s seal of acceptance, marking it safe for sensitive skin.

Skip dewy skin tints and highlighters on low-key weekend afternoons of running errands by simply applying Supergoop!’s radiance drops all over. It leaves skin with a healthy glow, plus the SPF 40 shields against UV/UVA rays.

Makeup minimalists, rejoice! Tower 28’s powder blush is a buildable, highly-pigmented formula that also doubles as a setting powder for flushed, blurred cheeks.

Just in time for all of your spring makeup looks, Dame Pat McGrath has dropped a floral-inspired Mothership eyeshadow palette. The 10 shades include matte, astral, and metallic finishes. Groundbreaking, indeed.

If length is your top lash goal, Armani Beauty’s new mascara can help. In addition to creating the illusion of longer lashes, it lifts, curls, and offers up to 24 hours of smudge-proof wear.

Blush’s reign as the most popular makeup product shows no signs of slowing down, especially when brands like Saie are creating buttery-smooth powders that offer a seamless (not streaky!) finish. This is because the brand has infused SuperSuede with plant-derived squalane, glycerin, and hyaluronic acid so it helps soften dry skin.

Merit fans asked for a liner, and the brand listened. Enter the Lip Sheer Lip Liner, a hydrating gel formula that can be applied to softly define lips or all over for a sheer wash of color.

This iridescent liquid highlighter melts into skin for a seamless, natural glow. Apply it on your cheekbones to revive dull winter-worn complexion and your décolleté for even more radiance.

As a companion to MAC’s cult-favorite Strobe Cream, this liquid blush adds an effortless flushed sheen to your cheekbones. It comes in 10 sunset- and sunrise-inspired hues, arriving just in time after a long, cold, and dark winter.

After debuting backstage at New York Fashion Week last fall, Dyson’s professional-only blow dryer is finally available to everyone. The super lightweight tool comes with all the same beloved Supersonic attachments and is even more compact for travel.

Transform limp, lifeless strands into a voluminous salon-quality style by spritzing your roots with this reparative spray ahead of your blowout. It includes the brand’s signature K18PEPTIDE to address damage and has a fiber blend that provides visible fullness.

This over-achieving cream defines, lengthens, and holds type 4 curls, plus boosts volume. It’s all thanks to a genius blend of hyaluronic serum, activated coconut oil, and Kalahari melon oil. Bonus: These ingredients provide a delicious scent.

Turn your shower into a zen, spa-like experience with this lavender-scented body wash. On top of the calming scent, it’s infused with essential oils, vitamin E, shea butter, and aloe to replenish skin.