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October’s Best New Beauty Products Are The Perfect Mid-Season Refresh

Fall is here.

Oct. 22, 2024

october 2024 new beauty products

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Sure, fall’s official start was last month, but October is when you really begin to feel the effects of the season. The mornings are brisk enough for a suede jacket, the turning leaves are a sign that snow could be on the forecast soon, and you might even pull out your heavy duvet from storage. As far as your beauty routine is concerned, the drier air might be making your skin feel like sandpaper and the whipping winds could leave your hair limp and lifeless. Thankfully, October 2024’s best new beauty products have arrived just in time for your seasonal struggles.

For starters, Dior has released its first-ever retinol product, a treatment that targets fall-related concerns and then some, including dullness, roughness, and wrinkles. Then there’s Oak Essentials cleansing milk. The minimalist bottle will look stylish on your bathroom counter, but the actual formula is gentle and soothing for dehydrated, weather-worn skin. You can also upgrade your makeup looks ahead of your impending stacked calendar this holiday season with Celine’s satin red lipstick and e.l.f. Cosmetics’ glow-boosting bronzer-contour. You can also zhuzh your hair with Shark’s multitasking styling tool and get ahead of flakes with Biologique Recherche’s scalp treatment.

Ahead, a complete rundown of the most exciting skin care, makeup, hair care, body care, and fragrance launches of October 2024. Your fall beauty routine is about to get a major makeover.

October 2024 Skin Care Launches

Best New Retinol Treatment

Capture Totale Retishot Retinol Night Treatment

Capture Totale Retishot Retinol Night Treatment

Dior’s first-ever retinol product is a high-potency serum designed to be used during your nighttime routine. The concentrated formula includes 0.1% concentrated pure retinol and longoza extract to promote skin renewal and improved texture. The result? A brighter, smoother, more even complexion.

Best New Face Mask

LED Light Therapy Mask Series 2

LED Light Therapy Mask Series 2

There’s a reason why it seems like everyone on TikTok and Instagram is raving about LED faces masks – they work to treat a number of skin concerns. If you’re in the market for one, Currentbody just upgraded its beloved mask with more bells and whistles. It’s made with liquid-poured silicone to better fit your face and features more LED wavelengths, including deep near-infrared in targeted areas. What’s more, you can trace your device from creation with its Veritace technology.

Best New Eye Cream

Take Back Time Miniprotein Eye Treatment

Take Back Time Miniprotein Eye Treatment

OK so you can’t technically turn back time, but Trinny London’s eye cream targets signs of aging so your eye area looks more like it did back in the day. The formula consists of miniproteins and peptides to tackle fine lines, wrinkles, dark circles, and eye bags, plus hyaluronic acid for extra hydration.

Best New Cleanser

Nourishing Cleansing Milk

Nourishing Cleansing Milk

Like your favorite cashmere sweater, Oak Essentials creamy cleansing milk with oat amino acids is soft and gentle on your skin. Despite its soothing nature, the formula will still wash away makeup, dirt, and oil from your complexion – just without leaving you feeling tight and try.

October 2024 Makeup Launches

Best New Red Lipstick

Le Rouge Celine Satin Lipstick in Rouge Triomphe

Le Rouge Celine Satin Lipstick in Rouge Triomphe

This creamy, satin classic red lipstick is the first makeup launch from Celine. Consider it your new go-to for all of your upcoming holiday festivities.

Best New Eyeliner

Trait d'Hermès Eye Pencil

Trait d'Hermès Eye Pencil

Think of these creamy Hermès eyeliner as the colored pencils of makeup. They come in a range of neutral and jewel-toned shades, so your eye makeup possibilities are truly limitless.

Best New Liquid Blush

Blush Rush Liquid Blush

Blush Rush Liquid Blush

Unless you’re completely offline, which, please tell us your secrets, you know that blush is having a moment. About-Face’s liquid formula comes in an array of shades for nailing each and every trending application technique, from boyfriend to draped a la Sabrina Carpenter. It offers bold pigment and is infused with nourishing skin care ingredients like jojoba oil, hyaluronic acid, and squalane for a long-lasting dewy finish.

Best New Bronzer & Contour

Camo Liquid Bronzer & Contour

e.l.f. Cosmetics

Camo Liquid Bronzer & Contour

Just in time for the dull, lackluster skin that comes with it being dark out when you leave to go to work and come home, this dual-purpose bronzer and contour from e.l.f. Keeping it in your makeup bag will come in clutch for faking a sculpted sun-kissed glow during the colder months.

Best New Lengthening Mascara

Total Lash Mascara

Total Lash Mascara

In theory, using a growth serum for longer lashes is a low lift compared to getting extensions. However, it’s still an extra step in your routine. Colorescience is acknowledging this struggle with the Total Lash Mascara. The tubing formula instantly defines and lengthens lashes, but it’s also infused with botanical extracts and peptides to help promote growth and panthenol and jojoba to condition.

October 2024 Hair Care Launches

Best New Tool For Fine Hair

FlexFusion Straight

FlexFusion Straight

Who isn’t endlessly chasing healthy, shiny, volminous hair? If your strands are limp and straight, Shark’s newest multitasking tool is designed just for you. Use it to simultaneously dry and style wet strands minus the heat damage or re-style second or third day hair without washing it. The Fusion Brush attachment adds lift and body to your blowout with minimal frizz while the Fusion Air Straightener delivers as super sleek look. Finally, the Scalp Shield setting helps prevent scalp damage.

Best New Tool For Deep Conditioning

The Hair Steamer

The Hair Steamer

Naturals looking to get the most of ultra-nourishing hair masks and deep conditioners will quickly fall in love with Pattern’s handheld steamer. The tool opens up the hair cuticles so products better penetrate strands. What’s more, the prong and diffuser attachments can also be used to add volume, stretch, and detangle curls.

Best New Scalp Treatment

Masque Dermo-Apaisant

Biologique Recherche

Masque Dermo-Apaisant

Dry skin season applies to your scalp, too. Relieve itching, irritation, and help heal existing patches this fall and winter with Biologique Recherche’s soothing, rebalancing mask. Once or twice a week, let it marinate for 15-20 minutes on damp hair pre-shampoo for optimal results.

October 2024 Body Care Launches

Best New Hand & body Wash

Oud + Amber Hand + Body Wash

Oud + Amber Hand + Body Wash

After a soft launch in 2017, Deciem’s LOoPHA is back. The body care brand is re-launching with two hand and body washes that cleanse skin without stripping it, thanks to amino acid- and Babassu oil-derived surfactants, jojoba esters, and glycerin. With rich, warm notes of oud, amber, bergamot, and tonka bean, this scent embodies cozy season.

Best New Scented Body Lotion

The Body Lotion Eucalyptus

The Body Lotion Eucalyptus

Fans of Nécessaire’s body washes can now enjoy the cult-favorite scents outside of the shower, too. The brand has infused its non-greasy body lotion with its signature fragrances. If you need an energy bump in the morning, the refreshing eucalyptus option is your best bet.

October 2024 Fragrance Launches

Retrospect Le Extrait De Parfum

Retrospect Le Extrait De Parfum

Sure, the actual scent is what really matters when shopping for fragrance, but every so often one comes around that looks as good as it smells. Meet MERIT’s Retrospect, a concentrated skin scent made with 20% perfume oil that adapts to its wearer. The soft yet warm fragrance contains notes of bergamot, pear, ambrette, jasmine, rose, vanilla, musk, and moss. As for decorative object-like bottle, it’s inspired by modernest jewelry and made to sit comfortably in the palm of your hand.

Best New Relaxing Scented Candle

Take Your Time Candle

NETTE X Crown Affair

Take Your Time Candle

Let’s face it: Washing and styling your hair can feel like a chore – especially if you’re undertaking both tasks in one sitting. However, setting the mood with right playlist and candle makes the process a little more bearable, a self-care moment if you will. This is the ethos behind the soothing and refreshing signature scent of Crown Affair’s products. To give you the option of enjoying the fragrance even when you aren’t doing your hair, it’s teamed up with cult-favorite clean candle brand NETTE. The Take Your Time candle has the same yuzu, apple, lemon blossom, tea, and fresh water lotus notes you love, along with woody facets and amber.