(Beauty)
This K-Beauty Brand Continues To Revolutionize SPF & We’re Here For It
It’s not everyday that you come across a sunscreen brand with a meaningful story and mission behind it. Yet, Korean beauty brand Innisfree has both, and they serve as guiding lights for every product they create — especially their top selling sunscreens.
The story goes something like this: Inspired by his mom’s handcrafted personal care products that she would make from camellia oil, founder Sungwhan Suh traveled to Jeju Island in South Korea on a quest to do the same — only with green tea, the powerful antioxidant the island is known for. Suh studied over 3,000 varieties of green tea before he settled on one packed with 16 amino acids and the ability to thrive in the harshest of conditions. You’ll find the ingredient, known for its hydrating and moisture barrier boosting properties, as a hero ingredient across the Innisfree line. It is worth noting that Innisfree, being at the forefront of technology, uses extraction methods that preserves key nutrients in the green tea leaves, plus a unique technique that pumps up the amino acid levels in the leaves to amplify hydration.
Today, the brand continues to innovate on its ingredients and formulas with a nature meets science approach — which is where their SPFs come in. Thanks to their thoughtfully-crafted formulas and advanced, skin-loving ingredient lists, Innisfree’s bestselling sunscreens have revolutionized the SPF game, including their newest formula.
The Newly Launched
Their new Daily UV Defense Mineral Sunscreen was specifically developed to neutralize redness in the skin and boost luminosity. This formula is crafted with science-backed ingredients for a sun care meets skin care approach. Inside you’ll find cooling green tea to help treat redness, eight types of hyaluronic acid and squalene for deep hydration, calming cica, and zinc for UV protection. As for the results, 90% of women agreed skin looked healthy and glowy.*
The Bestseller
The Daily UV Defense Sunscreen is a truly invisible formula that protects against UVA and UVB rays with broad spectrum protection and the highest quality FDA- approved sun filters. True to its name, it’s ideal for everyday because of its featherweight feel and its nourishing blend of green tea, sunflower oil, and soothing cica. In addition to the sun filter, the ingredient list helps protect your skin’s moisture barrier, which can be compromised due to unprotected sun exposure. Never matte or chalky, you’ll get a glowy finish after applying that’s beautiful whether you choose to wear it beneath makeup or by itself.
All this to say, thanks to Innisfree’s science meets skin care mindset, you can trust you’re getting the very best when it comes to their SPFs. And because they’re continually innovating, don’t be surprised if their formulas just keep getting better and better...
*Based on a 2-week independent consumer study on 30 women ages 20