(Holiday)

This Cult-Favorite Glow Serum Is A Gifting No Brainer For Your TikTok-Obsessed Friends

Let the algorithm do you holiday shopping for you.

Updated: Feb. 20, 2024

Originally Published: November 23, 2021

We may receive a portion of sales if you purchase a product through a link in this article.

Everyone has at least one friend who is known for constantly being on their phone and infusing TikTok references into everyday conversation (and if you don’t, you just might be that friend). While it’s sometimes difficult to pull them away from their screens, they’re likely your go-to person for new product recommendations and beauty hacks. So, when the holiday season rolls around, you’ll definitely want to invest in some TikTok beauty gifts to satisfy your internet-obsessed loved ones.

The video-sharing platform is basically a treasure trove for beauty tips, tricks, and reviews, causing a slew of products to go hugely viral and even sell out at some retailers. Even if you’re not familiar with the app, you’ve probably heard about products like the e.l.f. Camo Concealer or certain buzzy fragrances because of it, further proving TikTok’s massive influence within the beauty space.

Here, discover the best viral beauty picks for your never-not-scrolling, TikTok-loving friends — it’s basically guaranteed that at least a few of these will be at the top of their wishlists this year.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Peter Thomas Roth

Instant FIRMx Eye Temporary Eye Tightener

$38

After one TikTok user showed how instantly this eye cream reduced her under-eye bags, people were scrambling to get their hands on it. Thankfully, it’s now restocked just in time for the holiday season.

e.l.f.

16HR Camo Concealer

A $6 concealer that performs like a high-end product? Yeah, it’s easy to see why this pick blew up on TikTok. The full-coverage formula will cover anything from dark circles to blemishes — with no caking or creasing.

Rare Beauty

Soft Pinch Liquid Blush

$23

Not only does this blush from Selena Gomez’s beauty line come in a variety of stunning shades, but it also packs a serious punch. Just one small dot is enough to give your skin a gorgeous, all-over flush that’s so trendy right now.

Charlotte Tilbury

Hollywood Flawless Filter

$44

TikTok creators took to this foundation immediately when they discovered its full coverage potential. A creator of one video (that garnered six million likes) heralded the foundation as her favorite foundation for oily skin.

Glossier

You Eau de Parfum

$60

Perfume gifts are inherently thoughtful, but there’s something extra special about this scent. Aptly named “You”, Glossier’s eau de parfum is meant to adapt to whoever is wearing it, making it the ultimate personal fragrance.

Le Labo

Santal 33 Eau de Parfum

$86

Santal 33 was the ultimate cool-girl perfume long before its TikTok fame, and it’s sure to continue holding that title long after the internet craze dies down. A perfect blend of masculine and feminine, this fragrance is truly universal — and extremely addicting.

Glow Recipe

Watermelon Glow Niacinamide Dew Drops

$34

TikTok loves this serum for both its gloriously glowy finish as well as its aesthetically pleasing packaging. If you really want to impress your skin care-obsessed loved ones, gift them the rest of the Watermelon Glow collection, which has also been making a splash on TikTok.

e.l.f.

$20

e.l.f.’s putty formulas went viral for their skin-smoothing abilities and effortless blending. This new gift set includes the brand’s three putty products (primer, blush, and bronzer), so your TikTok-loving friends can try them all.

Clinique

Almost Lipstick in Black Honey

$20

The world may never know why this decades-old sheer lipstick suddenly went viral this year, but that just means that it makes a great gift for both old-school makeup lovers and TikTok obsessives.

Makeup By Mario

Soft Sculpt Shaping Stick

$28

Lots of contour sticks claim to blend like butter, but this one from Makeup by Mario actually holds up. Beauty TikTok can’t get enough of its creamy texture and spot-on undertones.

Caudalie

Instant Detox Mask

$39

TikTok beauty guru Mikayla Nogueira’s rave review of Caudalie’s clay mask solidified it as a viral skin care product. The ultimate selling point? The visible pore-clearing transformation that occurs right on camera.

CoverGirl

Clean Fresh Skin Milk Foundation

$13

This foundation became one of TikTok’s best-loved complexion products for its lightweight texture and skin-smoothing coverage.

This article was originally published on November 23, 2021