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These Brand-New Beauty Products Are Making 2024 A Great Year Already

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Updated: Jan. 30, 2024

Originally Published: Jan. 15, 2024

Oribe model with bright blonde hair

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Does anyone else just have a vaguely promising feeling about the new year? Only one full month in and the memes are already excellent, the red carpet is overflowing with incredible celebrity looks, and all-new, totally innovative beauty products are rolling out with surprising speed. The time is now to carve out a weekend to go over every cream, compact, comb, and lipstick color with a careful, discerning eye, eliminating what no longer works to make room for all this just-released goodness. The best new beauty products of 2024 are kicking the calendar year off with a major bang, introducing the world — and your medicine cabinet — to the freshest formulas on the market.

Augment then solidify your winter skin care routine against the bitter cold of January with serums and essences by La Mer and ILIA so hydrating, you’ll want to literally bathe in them. But speaking of which, showers are getting an upgrade too with just-launched body care picks from brands like Dove and Surya. And if you’re deep in the “new year, new me” side of TikTok, restorative shampoos and bond-building leave-in treatments are here to usher in your next beauty era.

Ahead, explore the best new beauty products of January 2024.

January 2024 Skin Care Launches

Best New Face Oil

Deeply Replenishing Squalane Face Oil

Best New Eye Cream

Kindred Black Cool Eyes Eye Balm

Cool Eyes Eye Balm

There’s so much to love about Kindred Black’s instantly-soothing eye balm, and it starts with the apothecary potion-style bottle, complete with an otherworldly, iridescent sheen. It only gets better from there, with the anti-inflammatory agents working to quickly eliminate puffiness while the blend of concentrated oils floods the zone with moisture. | Pros: Only six ingredients; good for easily-irritated skin | Notable Ingredients: Jojoba seed oil; carrot seed oil; green coffee seed oil |

Eye Formula

Agency by Curology

Like having a personal cosmetic chemist in your back pocket, Agency’s eye cream is formulated just for you to target your specific conerns, whether’s that’s crow’s feet or extreme dryness. The magic starts with a consultation with one of the brand’s licensed dermatology providers who access your skin and its needs, then an eye cream with tailored, prescription-strength active ingredients is whipped up and sent to your door. | Pros: Customizable formula; hydrates and smoothes | Notable Ingredients: Tretinoin; caffeine; green tea extract; glycerin |

Best New Retinol

OLEHENRIKSEN Double Rewind Pro-Grade 0.3% Retinol Serum

Double Rewind Pro-Grade 0.3% Retinol Serum

Retinol can be tricky in the winter as it already has a reputation for potentially drying skin out and even irritating it further. But OLEHENRIKSEN’s latest makes staying on your retinol schedule a breeze by distilling it down into a lightweight serum and tempering it with soothing extras. | Pros: Good for retintol beginners | Notable Ingredients: 0.3% encapsulated retinol; provitamin A; aloe jucie |

Best New Moisturizer

Meaningful Beauty Vitamin C Brightening Water Crème

Meaningful Beauty

Vitamin C Brightening Water Crème

It’s a true best-of-both-worlds moment with the vitmain C-infused moisturizer, helping to brighten and even out the skin with every use. The Cindy Crawford-led brand made sure to keep the cream lightweight enough for daytime use, too, leaving behind a velvety-soft finish. | Pros: Can be used twice per day | Notable Ingredients: Micro-sunflower extract; vitamin C; shea butter |

Best New Serum

La Mer Genaissance de La Mer The Serum Essence

Genaissance de La Mer The Serum Essence

Luxury, thy very name is La Mer. The price point might make your vision go fuzzy, but after trying the non-sticky serum, you’ll understand why. The secret is in the brand’s patented “Miracle Broth” which targets sagging, discoloration, dehydration, and more. | Pros: Fast-acting; only four drops needed | Notable Ingredients: Algae extract; sesame seed oil; alfalfa seed powder |

Best New Eye Mask

Eye Wide Open Hydrogel Eye Patch

Eye Wide Open Hydrogel Eye Patch

Start 2024 bright-eyed and bushy-tailed with Lancer’s comfortable, contouring eye patches. The hydrogel cools and soothes puffy, tired skin, an effect only amplified if you stick the box in the fridge ahead of time. | Pros: Fits all eye shapes | Notable Ingredients: Vitamin B5; peony root extract; chamomile flower extract |

Best New Essence

ILIA The Base Face Milk Essence

The Base Face Milk Essence

This winter feels cold and dry enough to sap the moisture from even the most hydrated complexion you know. ILIA’s latest launch gets it all back (and then some) with this milky essence made to pat it before makeup, under cream, or any time you need a little extra boost. | Pros: Light to the touch; non-pilling | Notable Ingredients: Hyaluronic acid; prickly pear flower |

January 2024 Hair Care Launches

Best New Volumizer

RŌZ ROOT Lift Spray

ROOT Lift Spray

Up, up, and away. Already used on all sorts of celebrities including Carey Mulligan and Emma Stone, the new RŌZ root-boosting spray by stylist Mara Roszak is a way to instantly red carpet-ify your hair. Meant to be applied on damp hair and then rough-dried for maximum lift, the spray absorbs excess oil and moisture (and keeps it at bay) for major volume for all hair types. | Pros: VOC-free aerosol bottle | Notable Ingredients: Sandalwood extract; rice water; mushroom extract |

Best New Color Treatment

Oribe Bright Blonde Radiance and Repair Treatment

Bright Blonde Radiance & Repair Treatment

Blondes, rejoice. Oribe’s concentrated new formula offers salon-quality toning, neutralizing even the brassiest blonde with a single use. As a bonus, it’s richly conditioning (but not heavy) and leaves hair looking and feeling softer than ever. | Pros: Twist-open for easy application; works well with larger Bright Blonde line | Notable Ingredients: Lavender extract; rosemary extract; rice seed protein |

Best New Shampoo

InnerJoi Hydrate Shampoo

Best New Leave-In

Paul Mitchell Bond Rx Leave-In Treatment

Bond Rx Leave-In Treatment

A double dose of smoothing bond-building and heat protection all in one, Paul Mitchell’s latest cream-based leave-in starts the year out on the right note by healing hair damage and preventing further breakdown. | Pros: Guards against heat up to 450 degrees | Notable Ingredients: Vegan formula |

Best New Hair Perfume

Fleur de Peau Hair Mist

Fleur de Peau Hair Mist

With a single swish of your hair, Diptyque’s new fragrance mist sends a wave of florals into the air — leveling up your Main Character Energy that much more. Unlike a traditional perfume, this scent was designed specifically for hair, infused with hydrating ingredients like camellia oil, but leaving out harsh, drying additives typically found in true eau de parfumes. | Pros: Good for hair; long-lasting scent | Notable Ingredients: Musk; iris; ambrette; pink peppercorn |

January 2024 Makeup Launches

Best New Foundation

Kylie Cosmetics Power Plush Foundation

Kylie Cosmetics

Power Plush Foundation

Believe it or not, the Power Plush is actually Kyle Jenner’s first foray into foundation. She applied everything she’s learned over the years, though, to create a formula that’s lightweight yet skin tone-evening, smoothing out the complexion without caking product on. With 40 shades to choose from, it’s for absolutely everyone. | Pros: Buildable coverage; long-lasting weartime | Notable Ingredients: Centella asiatica leaf extract; glycerin |

Best New Concealer

Laura Mercier Real Flawless Weightless Perfecting Concealer

Real Flawless Weightless Perfecting Concealer

No matter if you’re a makeup minimalist or maximalist, this concealer has a place in your routine. The tapered applicator tip and 22 colors to choose from means laser-precise, skin-matching coverage is a breeze. | Pros: Hydrating and brightening | Notable Ingredients: Camellia seed; cacao extract; paracress extract |

Best New Mascara

Loreal Paris Voluminous Panorama Mascara

Voluminous Panorama Mascara

Fun fact: L’Oréal Paris ambassador Kendall Jenner’s been wearing this new mascara for a while now — consider her the ultimate “I tried it” guinea pig. The hourglass-style wand and short, plastic comb teeth lift and seperate lashes, while the sooty formula builds up volume. | Pros: Waterproof but washable; smudge-resistant | Notable Ingredients: Beeswax; rice bran wax |

January 2024 Body Care Launches

Best New Fragrance

AYOND Metamorph Eau de Parfum

Metamorph Eau de Parfum

Free spirits, creatives, and deep thinkers — this one is for you. Part of AYOND’s new three-piece fragrance collection inspired by the beauty and complexity of the Southwestern deserts. Metamorph is a standout, an invigorating blend of classically woody notes like juniper, vetiver, and balsam with richer elements like frankincense, jasmine, and bergamot.

Best New Body Wash

Hydration Boost Serum Body Wash

Best New Body Oil

Surya Rose Body Oil

If you’re not concluding your body care ritual with a sumptuous oil, you’re missing out on major moisture-retaining properties. Surya’s sensuous, rose-centered formula does just that, with an added bonus of meaningful mantras scrawled all over the luxe bottle. | Pros: Pump dispenser; doubles as massage oil | Notable Ingredients: Rose |

This article was originally published on Jan. 15, 2024