Blake Lively’s Latest Floral ’Fits Prove ‘It Ends With Us’ Is A Fashion Film

When it comes time for a celebrity to promote their next project, they usualy clear their schedule of any non-related obligations. This helps to secure all focus on their upcoming career move. However, for A-listers like Blake Lively, they don’t have to worry about people paying attention — they just will. Currently, Lively is in the thick of her press tour for It Ends With Us — the highly-anticipated book-to-movie adaptation written by Colleen Hoover. And just one week before the romance film hits theaters, the A-lister shockingly announced her first beauty brand, Blake Brown Beauty. So it’s safe to say all eyes are on Lively right now.

Since the release of It Ends With Us and Blake Brown Beauty launch dates are so close, Lively has fittingly combined the end of the movie’s promo trail with the beginning of her hair care brand’s tour. On July 31 — the day news broke about Blake Brown Beauty — the Gossip Girl alum was spotted around New York in three different ensembles inspired by her newest movie character, Lily Bloom, a flower shop owner. While her gorgeous blonde hair looked especially voluminous (thanks to Blake Brown Beauty, of course), she continued her floral era in three whimsical flower-embellished dresses — a vintage one from Vivienne Westwood, and two more courtesy of New York-based label Dauphinette.

And in true Lively fashion, that certainly wasn’t all. Keep scrolling for a rundown of all of Lively’s press tour looks for both Blake Brown Beauty and It Ends With Us. Plus, bookmark this page as TZR will be updating it with each Lively-approved ensemble.

August 8

In possibly her most glamorous get-up yet, Lively arrived at the U.K. premiere of It Ends With Us in a runway-ready duo from Tamara Ralph Fall 2024. First, she slipped on a strapless rhinestone gown with a feminine floral arrangement atop the plunging bodice. Just like the runway model, she added a red feather floor-length coat for extra drama.

In a possible homage to her viral press tour for A Simple Favor back in 2018, Lively was spotted outside London’s Capitol Radio in a polished plaid suit set from Thom Browne. Next to her menswear-inspired accessories, including curved brogue heels, a sleek tie, and chic cufflinks, was a structured top-handle bag, also from Thom Browne.

Just 48 hours after Lively donned Britney Spears’ exact Versace gown at the NYC premiere (more on that later), the celeb touched down in London for a photo call. She posed with her look-a-like co-star, Isabela Ferrer in an oversized all-white suit from Stella McCartney. Lively opted out of a shirt underneath the baggy blazer, which drew all the focus to her plant-inspired trimming.

August 6

Even in the midst of a hectic thunderstorm, Lively managed to deliver a second stellar look following the NYC premiere. She chose a more recent Versace design — a flirty hot pink mini dress with lacy tinsel from the atelier’s Spring/Summer 2023 collection.

Less than a week after Britney Spears’ highly-anticipated biopic got the green light, Lively paid tribute to the iconic singer in the same bedazzled Versace dress she wore back in October 2002. Lively accessorized the multi-color sequin number with flower-shaped earrings from Lorraine Schwartz and metallic silver sandals.

August 5

While en route to her car, Lively was spotted in her fifth Dauphinette ensemble of the It Ends With Us press tour. This time, she chose a matching leather skirt and tank with a maximalist floral print, as well as the corresponding moto jacket. She popped on rhinestone Christian Louboutin sandals to balance out the edgy feel.

Earlier in the day, Lively swapped out her midi skirt and tank for elongated shorts from the same storybook collection — a sleek silhouette the celebrity set can’t get enough of right now. Once again, she went shirtless and instead used her cropped moto jacket as a top.

Bright and early on Monday morning, Lively put all business-ready outfits to shame in a coordinating blue skirt set covered in a white floral pattern — an archival suit from Dior Fall 1997. She upped the posh ante with a white rose-shaped handbag and white Mary Jane-esque pointy pumps from Manolo Blahnik.

August 4

Proving her ability to pull off maximalism with ease, Lively was snapped by the paparazzi in a slew of Christopher John Rogers pieces. To start, the fashion muse wore a polka-dot halter dress which she left unbuttoned to reveal her graphic cargo pants. Similar to her multicolor bottoms, her long coat was constructed out of the same eye-catching motif.

Given her decades-long loyalty to Versace, it comes as no surprise that Lively wore head-to-toe pastel from the atelier on Sunday. She chose rhinestone-embellished jeans overtop monogrammed underwear, a sparkly semi-sheer top with a complementary pink bralette, and peep-toe Christian Louboutin pumps.

August 3

Lively looked like a freshly-picked bouquet of flowers thanks to her Oscar de la Renta floral dress. The top of her mini was full of violets and roses, while the thigh-grazing skirt was embroidered with daisy and sunflowers. Gold ankle-strap heels from Aquazzura gave it an evening-out flair.

At an It Ends With Us pop-up soirée, Lively gave off major Barbie energy in an entirely hot pink look. She once again selected pieces from Dauphinette, including a silk mini dress, a matching trench coat, a chainmail top alongside the coordinating belt. She broke up her Christian Louboutin streak with satin mules from Malone Souliers.

For her second look of the day, Lively stayed true to her floral ‘fits in a casual co-ord from Chanel, with a white-and-blue T-shirt and printed jeans at the helm. Her Chanel metal flower-shaped crossbody added a bit of bling to her overall look.

Since she has access to any designer on the planet, fashion enthusiasts weren’t shocked to see Lively out and about in a fresh-off-the-runway Versace Resort 2025 set. Almost two months after it debuted, the star stepped out in a semi-sheer floral mini cowl-neck dress and matching lime green tights. She threw on two-tone ankle-strap heels from — you guessed it — Christian Louboutin to round out her see-through selections.

July 31

Lively closed out her jam-packed Wednesday at a Blake Brown Beauty press conference, but even then she didn’t ditch her It Ends With Us-inspired attire. The multi-hyphenate tapped into her penchant for statement outerwear in a Dauphinette Fall/Winter 2024 floor-length coat adorned with beads and crystals in every color of the rainbow.

Underneath her colorful topper was another hand-beaded Dauphinette design — a multi-color mini dress complete with fairytale-inspired decorations. Lively’s mid-day moment mimicked a koi pond as lily pads, floral, and fish-shaped beads and buttons were all included in the design. Her thigh-grazing hem featured a yellow lining and red fringed beads which coordinated to her ruby slipper-looking Christian Louboutins and novelty mushroom 3D shoulder bag.

For her second appearance of the day, Lively sourced Dauphinette once again for a pastel midi dress. The bodice was baby blue topped with storybook-esque designs while the bottom was more maximalist with four tiers of bright different-colored feathers. She kept the vibrant theme going with blue diamond drop earrings and pointy pumps that matched her midi.

Lively got an early start on the Upper West Side in an archival Vivienne Westwood number. She purchased the white maxi dress from celeb-approved vintage hotspot, Tab Vintage. Her OOTD gave off major summer bride inspo as it was all-white with various flowers and plant embellishments.

July 30

If you keep tabs on Lively’s rotation, you know the star is a double-denim enthusiast. She took her obsession up a notch with a three-piece denim set fresh off the Cinq à Sept Resort 2025 runway. The wide-leg trousers, ultra-cropped bandeau top, and coordinating blazer were all embroidered with crystal rose-shaped designs and complemented her pointy Christian Louboutin denim pumps.

July 29

Marking her umpteenth Michael Kors midi dress, Lively filmed a promotional video in a semi-sheer tan lace dress from the label’s Fall/Winter 2024 collection. She dressed it down with a cozy cardigan from her bestie, Gigi Hadid’s knitwear brand, Guest In Residence. Baby blue Christian Louboutin heels added a bit of color to her final ‘fit.

That same day, Lively was photographed in a more on-the-nose “method dressing” approach. She paired ultra-patterned trousers from Tanya Taylor with a rare Chanel wool vest originally seen in the atelier’s Spring/Summer 1996 line. From there, she leaned into the summer-ready vibes with strappy Aquazzura sandals and various mushroom pendant necklaces from Brent Neale — her go-to New York-based jeweler.

July 16

Just a few days before Lively shut down the red carpet at the Deadpool & Wolverine premiere (in custom Versace, no less), she went full Carrie Bradshaw mode in a sequined two-piece from celeb-approved label, Bode. She coupled a floral crop top with a billowing tulle midi skirt and vintage Christian Louboutin ankle-strap heels.

June 15

At an intimate screening of It Ends With Us in Texas, Lively made headlines for her $19,000 cutout-heavy Valentino jeans. The medium-wash bottoms were embroidered with hibiscus-looking shapes and matched her Christian Louboutin denim pumps.

June 14

The It Ends With Us press tour started on a high note at the Book Bonanza Conference in Texas, Lively surprised fans of the original novel in a pinafore-style mini dress from Balmain Spring/Summer 2024. Layered under her crystal-covered noir number was a sheer black button-down and a complementary bra.