The Wait Is Over: You Can Now Shop Gigi Hadid’s New Knitwear Brand

Gigi Hadid is a woman with many interests. She’s an equestrian, an interior decor guru, and a fashion designer. (She previously released collaborations with the likes of Tommy Hilfiger and Frankies Bikinis.) It appears that her last hobby — fashion design — has stuck with her throughout the years as she just launched her own line of cozy garments. Hadid revealed the plans for her knitwear brand Guest In Residence in early August. About a month later, on Sept. 7, 2022, the products officially dropped and her fans are already obsessed with the comfy pieces ahead of fall.

When teasing the launch earlier this year, Hadid shared a carousel of behind-the-scenes photos on Instagram. The shots offered a glimpse colorful sweaters, cardigans, and cozy pajama-style sets. A few images in the carousel also revealed the brand’s clothing tag, which signaled that some pieces will be made from 100% cashmere. All of the above hypotheses turned out to be true. The line is comprised of a medley of cashmere loungewear and knits, which come in an assortment of colors ranging from a joyful yellow shade like Sunflower to a muted gray hue like Steel. Price-wise, you can expect to pay anywhere from $95 for a pair of socks to $225 for a crewneck sweater or $745 for a unisex cashmere robe.

The model’s Instagram comment section is filled with words of excitement and support from her friends, family, and loyal followers. “So excited about this,” Hailey Bieber wrote under one of the posts. (Bieber recently launched her own venture Rhode aka her skin care label.) “What we’ve all been waiting for,” Gigi’s sister and fellow model Bella Hadid said. Fashion designers Marc Jacobs and AMBUSH’s Yoon Ahn took note of the star’s latest endeavor, too, and commented red hearts and clapping hands emojis in response to this exciting announcement.

While it may seem like the knitwear line came out of nowhere to some, devout Hadid fans will likely recall her June 2021 interview with i-D, where she spoke about her desire to create her own brand. “I’m narrowing that down to a niche that I think would be cool to bring into the world with my name attached to it,” she said at the time. “It must be liberating working on something for yourself.”

Now, it looks like she has a mighty team of seasoned fashion experts to help her along on this knitwear business venture. The opening shot in the aforementioned Instagram carousel showed Hadid hard at work as she sat side by side with industry veterans like Gabriella Karefa-Johnson (a New York-based stylist and fashion editor), CJ Kim (a sweater and knitwear designer who worked with Theory, The Row, and Helmut Lang in the past), and Kevin McIntosh Jr. (a renown fashion publicist and founder of KMJR.World agency.)

Those who want to scoop up the Hadid-approved cozy knits will want to go ahead and do so ASAP, as celebrity-led clothing lines tend to run out of stock fast. Plus, cashmere attire will certainly be in demand as the temperatures continue to drop. Therefore, put all hesitations aside and add a covetable piece (or two) to your virtual checkout cart.

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