Kylie Jenner's Banking On Booze With Sprinter

Could this be the year of Kylie Jenner? All evidence is pointing to yes. First, there was the launch of her apparel brand Khy, which technically hit virtual shelves on October 2023, but has really picked up steam in 2024, thanks to it increment drops (that are often teased by Jenner wearing her latest styles while out and about). Then there’s her new fragrance COSMIC, launching on March 7, the first scent for Kylie Cosmetics. And, just when we thought she had enough on her plate, the entrepreneur decides to follow in her sister Kendall’s footsteps with Sprinter, a new premium canned vodka soda brand.

Rumors started swirling around March 1 of Jenner’s new venture, but with nothing confirmed from the star herself. Then, the reality queen was spotted on March 3 exiting an office building in Woodland Hills, CA clutching a case of Sprinter. Nothing is coincidental with the Kardashian-Jenner clan, so of course this was confirmation that, indeed, Jenner is getting into the booze biz. And just days later, the news was made official, with a Sprinter launch date set for March 21, just in time for all the spring and summer festivities. And, now, that launch day has officially arrived.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” said Jenner in an official release. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried — and I’ve tried a lot. I can’t wait for people to taste it for themselves.”

The initial launch includes four “true-to-fruit” flavors of Black Cherry, Peach, Grapefruit, and Lime. For her canned cocktails, Jenner enlisted the help of Chandra Richter, who she made head of product development and supply chain. Richter brings with her 20 years of experience in the beverage development sector. Together the duo came up with a 100-calorie, 4.5% ABV vodka soda concoction made with real fruit and no added sugar.

“It’s been such a pleasure developing Sprinter with Kylie,” said Richter in an official release. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”

Sprinter is now available nationwide. To find the new brand near you, visit the label’s IG account @drinksprinter and drinksprinter.com.