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H&M Is Your One-Stop Shop To Mastering 2022’s Most Popular Neutral Color

Brown is the new black.

by Valerie Stepanova

Jan. 16, 2022

Leanne Everett in brown pieces from H&M.

You’ve likely heard that for this year, brown is the new black. The color trend has already been embraced by celebs like Kendall Jenner, who loves wearing head to toe brown in her off-duty looks, and by style gurus like Zendaya on the red carpet. If you want to give the neutral shade a try, too, but don’t know how to create brown outfits or where to get the pieces, simply do all your shopping at H&M. The retailer is a sartorial mecca for fashion girls who are on a budget, but want to test out what’s popular.

The Swedish retailer currently offers over 100 cocoa-hued clothes and accessories options that are both stylish and affordable. To illustrate this, here’s a formula for an under-$100 look: Take H&M’s argyle sweater ($18) below and team it with a pair of wide-leg pants from the brand, which is also $18. Finish with a trendy shacket ($40) and corduroy bucket hat ($13) and voilà — you have a fairly cohesive outfit for a bargain price of $89. For those who want something a little more luxe, H&M has plenty of options, too. Shop a wool-blend coat ($150), a cashmere scarf ($99), or a versatile leather Chelsea boot ($119) all in a chocolate shade.

Are you ready to take on 2022’s most popular neutral shade? If so, read on to shop the smartest brown pieces from H&M.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

H&M argyle brown sweater.

Dark Brown Patterned Sweater

If you want more preppy staples in your wardrobe, this brown argyle sweater will surely scratch that itch.

H&M brown checkered shirt jacket.

Brushed Twill Shirt Jacket in Dark Brown

The shacket, aka shirt jacket, is a year-round fashion girl staple. For an easy winter look, wear it the Lily Collins way: with a sweater, sneakers, and straight-leg jeans.

H&M brown wide leg pants.

Wide-Leg Twill Pants

Instead of opting for your usual pair of blue denim, go for brown pants. This pair matches with everything, from baby tees to chunky sweaters.

H&M dark brown leather shoulder bag.

Small Leather Shoulder Bag

Consider this purse a dupe of Bottega Veneta’s Jodie hobo.

H&M brown sweater vest.

Crop Sweater Vest in Dark Brown

Sweater vests is a trend that won’t quit, so scoop up this $13 cropped number in winter’s trendiest cocoa shade.

H&M premium brown wool coat.

Wool-Blend Coat in Dark Brown

Thrifty shoppers will note that an under-$150 wool coat is a deal. This dark brown number from H&M also comes with a detachable scarf that allows for endless styling options.

H&M plaid brown pleated skirt.

Pleated Skirt in Brown/Plaid

Style this pleated miniskirt with a crewneck sweatshirt or a knitted polo top in order to channel your inner prepster.

H&M brown cashmere scarf.

Cashmere Scarf in Dark Taupe

A warm scarf is an infallible cold-weather must have. Add this cappuccino-colored cashmere scarf to your checkout cart.

H&M dark brown tailored pants.

Creased Pants in Dark Brown

Revamp your workwear rotation with a pair of tailored trousers in a trendy dark chocolate shade. Your colleagues will be impressed with your fashion prowess.

H&M brown corduroy Mickey Mouse bucket hat.

Corduroy Bucket Hat

This corduroy bucket hat will earn your outfit a few stylish brownie points. Plus, the Mickey Mouse appliqué is guaranteed to make your inner child grin.

H&M brown checked zip-up top.

This long-sleeve, checkered top is as versatile as a black turtleneck. You can style it with high-waisted jeans, trousers, or even a skirt.

H&M brown tie-detail skirt.

Tie-detail Skirt

Tap into the midriff flossing trend with this tie-detail skirt.

H&M brown Chelsea boots.

Leather Chelsea Boots

Swap your black Chelsea boots for a brown pair.

H&M brown faux shearling anorak.

Color-Block Faux Shearling Anorak

Sustainability aficionados, take note: This faux shearling anorak is made from 100% recycled polyester.

H&M brown velour joggers.

Velour Joggers in Brown

If you’re still riding the comfort-first fashion wave, you’ll love these wide-leg velour joggers from H&M.