Coach Has Entered A Bold New Era But Its Cult-Favorite Handbags Are As Iconic As Ever

Heritage brand Coach is no stranger to change: After making sartorial waves for well over 50 years, the brand has witnessed evolution in the fashion world as well as within its own signature style — but the brand’s latest drop heralds a bold new chapter for the storied fashion house.

The celeb-studded “Find Your Courage” campaign follows a virtual influencer named Imma on a path of self-definition and discovery. Its final installment hinges on “the courage to explore new possibilities,” tapping the Japanese model and musician Kōki whose interdisciplinary work embodies that spirit of fearless adventure. Coach’s campaign shows Imma mustering the bravery to understand and fully inhabit her authenticity as a way of encouraging fans to explore their potential both in life and in style — to imagine new possibilities while remaining true to oneself.

Coach has signaled unequivocally with this latest drop that the brand aims to do exactly that — to explore the new while remaining authentic. While the bright shades you’d normally look for in the summer are present, the label’s new take on seasonal color is sophisticated and unexpected. Coach has also included more subdued tones and textures that dovetail nicely with its heritage icons. The latest versions of its iconic Tabby bags are a perfect example: Based on an archival design from the ‘70s, Coach has reimagined the Tabby in tie-dye prints alongside classic colors that still feel fresh for the season. Both the Tabby 20 and Tabby 26 shoulder bags introduce color and texture in ways cohesive to the collection, maintaining a sense of individuality even as they play on similar themes.

While you might associate a tie-dye print with unbridled vibrancy, Coach has taken the opportunity to steer the print into unexpectedly sophisticated waters. The quilted Tabby 26, for example, is offered in a bespoke silvery gray-blue shot through with bolts of fresh white; against a background of geometric nappa leather, the effect is modern and subdued while maintaining the laid-back spirit of summer. It’s an ideal choice for anyone who prefers a more neutral summer wardrobe. and For those who prefer a clean, ultra-classic look that can effortlessly blend with the lighter tones of summer, a simpler style is offered in a creamy white shade. Practically speaking, they’re both excellent day-to-night bags for your collection: Roomy enough to fit daily essentials like your phone, wallet, keys, and even a small notebook. A center zip pocket divides the center into three compartments, making organization a snap.

Those seeking a bit more color would do well to consider the tie-dyed Tabby 20 — its custom colorway aligns with a classic denim blue accented by veins of pale robin’s egg. The smooth leather texture serves as a sophisticated contrast to the playful print and, like the Tabby 26, the Tabby 20 is also offered in timeless neutral tones. A classic black works particularly well with the bag’s smaller size, qualifying it for “essential going-out-bag” status. Two detachable straps enhance the versatility of the design; you can style it as a top-handle bag or as a shoulder bag depending on the day’s needs. While the design is more compact than the Tabby 26, it still has room for going-out musts like your phone and wallet, with clever organizational features like an inner zipper pocket to keep smaller items separate.

In addition to limited-edition versions of the quintessential Tabby, this ground-shifting Coach collection brims with on-trend summer pieces to help cultivate your desert aunt aesthetic or prepare for the coming festival season with the Western themes that have been taking the fashion world by storm. A prairie-inspired organic cotton tank, for example, is ideal for pairing with an on-trend cowboy boot or this relaxed-yet-chic suede jacket. You’ll find more one-of-a-kind tie-dye pieces, and the brand has even remade a 1964 satchel dripping in fringe to celebrate the bag’s 60th anniversary. Each piece embodies the duality of heritage and experimentation — demonstrating the iconic results that can emerge from exploring new possibilities.

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