(Fashion)

After A Sell-Out Debut Collab, Cupshe x Jojo Fletcher Is Back

And even better than before.

by BDG Studios

Just as the weather is heating up, JoJo Fletcher's latest collaboration with Cupshe is here to make life even hotter. Following a successful first collection in 2022, the lifestyle fashion brand brought the TV personality and style star back as a global brand spokesperson, collaborating on a highly anticipated second drop. The new capsule, Cupshe x JoJo Fletcher: Soul Space, features vacation-ready swimwear that infuses her signature touch and personality into every piece.

At the heart of this collection is an ethos of self-care and the restorative power of slowing down and reconnecting with yourself. Simple but elevated designs, including a scoop-back one-piece and kimono-style cover-up, feature calming palettes of soft neutrals and muted brights, making each item easy to integrate into your summer wardrobe. A crochet crop top and cut-out maxi dress lend some of Fletcher's classic boho vibes, while more monochromatic pieces play into her penchant for versatility.

Beyond aesthetics, the collection was crafted with revolutionary fabrics and cutting-edge technology that allow the items to flatter, support, and sculpt a body. Here, fit is just as crucial as fashion, and the Soul Space collection prioritizes looking and feeling good whether you're lounging on a beach or splashing around in the pool.

The 31-piece selection (which includes 26 swimsuits and five cover-ups) is available in sizes XS-XL, speaking to Cupshe's core values of quality, fit, accessibility, and affordability. Shop the exclusive collab now and find some of our favorite picks below.