(On The Pulse)
The April Fashion News To Know, From Brand Collabs To Pop-Up Events
Catch up on everything.
As everyone emerges out of their cozy winter dens (and sheds their knit/outerwear layers), brands are here to greet the crowd with spring’s latest ready-to-wear pieces and accessories. Plus, an invite to a few industry parties. To gear up for the warm weather and positive vibes, labels such as Vince Camuto and retailers like Nordstrom hosted pop-up events throughout NYC this month. Meanwhile, Net-a-Porter’s exclusive collab with Jacquemus covers all your resort wear needs. The fashion news for April is shaping up to be eventful, as everyone is ready to party, shop, and ultimately spend.
If you’re planning to travel for summer, look into Rimowa’s latest collab with Porsche. The pair debuted the most luxurious looking travel case to contain a weekend’s worth of belongings. Should you not be into the metal hue and would rather opt for paunchy pinks and scenic greens, turn your attention to the aforementioned Net-a-Porter x Jacquemus capsule collection. The 23-piece drop offers swimsuits, dresses, hats, and more to dress you for that Instagram-worthy outfit photo.
For more on the latest April brand launches and fashion happenings around the world, scroll ahead to catch up on the news. This story will be updated with more need-to-know information throughout the month.
Gal Gadot Stars In Tiffany & Co. Ads
Tiffany & Co. today tapped Gal Gadot to star in its latest high jewelry campaign. The actor wore a host of dazzling new designs from BOTANICA: Blue Book 2022, the pinnacle of the House’s jewelry portfolio. Key pieces featured include the Fleurage bracelet by Jean Schlumberger and a Bird on a Rock brooch.
Sydney Sweeney Becomes An Ambassador For Tory Burch
Tory Burch taps Euphoria actor Sydney Sweeney as its newest brand ambassador for handbags and shoes. “Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” designer Tory Burch said in a press release. “She is unapologetic and empowered in her approach to acting and business.”
Farfetch Wants Your Clothes
In honor of Earth month, Farfetch is reminding customers of its own donation program, which will help you clean out your closet, raise money for a chosen charity, and earn shopping credit. To get started, shoppers should place an order for their complimentary “clean out kit” and then send that back to Farfetch who will do the rest.
Pyer Moss Debuts Its First Handbag Collection & Women’s Footwear Pieces
Kerby Jean-Raymond of Pyer Moss released the label’s first handbag collection and women’s footwear offerings on April 21. Fans will note that styles like the “Wave” and the “Network” bags come in multiple shades such as black and a bright yellow. Meanwhile the shoe selections, which includes architectural sandals and structured booties, complement the uniquely shaped bags. The latter has been in development since 2019 and, according to a press release, “embody the brand’s thoughtful approach to design and production.” You can shop the entire release now on pyermoss.com.
GANNI & Ahluwalia Release Their Second Collab
After the successful launch of their first partnership, GANNI and London-based designer Priya Ahluwalia teamed up for a second collab. The new collection builds on the responsible design ethos of the first drop in that the fresh pieces are made entirely out of reworked fabrics and upcycled garments — aka deadstock denim.
“Working with an all-denim collection has been a great challenge, really amplifying the power of using one universal material, which was also a first for me,” said Ahluwalia in a press statement. “Denim is so interesting, as people from all walks of life wear it. We wanted to underline that versatility throughout the campaign and collection.”
The 16 different denim pieces, from an everyday trench coat to a multifunctional cutout dress, merge GANNI’s signature silhouettes with Ahluwalia’s characteristic ‘90s touch. All items are now available to shop online and in GANNI stores. (MATCHESFASHION will also carry six exclusive styles from the denim collection.)
MATEO x Macy’s Icons Of Style Collaboration Launches
Designer Matthew ‘Mateo’ Harris created an exclusive shoe collaboration with I.N.C International Concepts to incorporate costume versions of his signature jewelry designs, from a gold and pearl Crescent moon to a rainbow tennis necklace, onto the label’s shoes.
“It has always been a burning desire for me to create shoes and this was the perfect opportunity to do so,” said Harris in a press release. “I want customers to feel empowered and beautiful when she wears a piece from MATEO for INC. Macy’s helped to launch my fashion career with the Workshop at Macy’s program over a decade ago, so I am beyond excited to have designed a collection of luxury shoes and handbags with notes of fine jewelry.”
In the collection, you’ll find pops of green and yellow (a nod to Harris’ Jamaican heritage) and a variety of versatile styles from sandals to flats. You can shop the entire collection now on macys.com.
Valentino Celebrates Its Latest Pet Accessories Drop
Valentino partnered with Animal Haven (a nonprofit organization that finds homes for abandoned cats and dogs throughout the Tri-State area) to celebrate the label’s latest Rockstud Pet collection. Party hosts Nicky and Kathy Hilton were on hand to greet guests, all of whom congregated at Valentino’s Madison Avenue boutique in New York City.
Free People Partners with Denimcratic For Earth Day
Sustainable apparel brand Denimcratic teamed up with Free People to debut a “Down to Earth” T-shirt, which is made of 100% organic cotton and screen printed with water based inks, for Earth Day. “This year, we’re celebrating Earth day in a moment where sustainability has become an essential part of our business and personal lives — taking small steps that will have a lasting impact on the planet we love,” Denimcratic Designer Gabriella Meyer said in a press statement. “Our intention is to eliminate as much waste in the supply chain as possible, from working with eco-friendly fabrics to keeping production local.” You can shop the tee on freepeople.com.
Burberry Celebrates Its Lola Bag
Designed by Burberry’s Chief Creative Officer Riccardo Tisci, the Lola bag is a staple for the luxury house. To highlight the powerful energy of the piece, models like Bella Hadid were recruited to debut the accessory while posing high up on a horse via a campaign. “Lola, at the very core, embodies an attitude — she is strong, sensual, and intelligent all at once. An ode to strong women all over the world,” said Tisci in a press statement. The Lola, which comes in multiple sizes and colors, is available for purchase in Burberry stores and online.
Additionally, to celebrate the Lola bag Tisci hosted an exclusive event in Los Angeles on April 20 where guests such as Laura Harrier, Madonna, and Sarah Paulson attended. A private residence was transformed with Burberry’s signature beige for guests and they enjoyed live DJ sets from the likes of American Dance Ghosts and Drew Byrd.
Rimowa Launches A Limited-Edition Collector’s Case
Rimowa teamed up with Porsche to create a sleek carrying case dubbed the Pepita. The special-edition piece celebrates the functional and technical designs both labels are known for. Made in Cologne, Germany the accessory is crafted from Rimowa’s signature grooved aluminum while drawing design cues from the first generation of Porsche 911. (A gleaming aluminum handle and TSA-approved locks makes this piece the ultimate luxe travel accessory.) You can purchase the limited-edition item on April 21 at Rimowa stores and on its website, as well as through Porsche’s global network of dealerships and at shop.porsche.com.
Everlane Drops Cactus Leather Totes
For Earth Month, Everlane introduced a new collection of Cactus Leather Totes. The versatile and sturdy leather is made from 100% nopal cactus aka prickly pear and judging from the end results, you’ll never guess that the “leather” was crafted from plants. The eco-friendly accessories are available in five different silhouettes and four colors, with prices ranging from $85 to $295. Shop the collection now.
Vince Camuto Hosts A Pop-Up Event
To celebrate its Spring 2022 collection, Vince Camuto hosted its first-ever New York City pop-up on April 7 in the Meatpacking district. Titled the VC Desert Oasis, attendees such as models Nina Agdal and Winnie Harlow dropped by to check out the brand’s Instagram-worthy activations and took in a live performance by singer Rainsford. The pop-up’s experiential offering also included a master class with influencer Alexis Wolfe and author Mariann Yip on modern dating.
Net-a-Porter Releases An Exclusive Collection With Jacquemus
All your vacation wear needs are covered by the Net-a-Porter x Jacquemus global collection. The two partnered for an exclusive lineup inspired by the vibrancy of Palm Springs. Hence, models were photographed on a white sandy beach while wearing the most vibrant pieces from Jacquemus. The 23-piece capsule features artfully draped ready-to-wear, show stopping bags, and nostalgic accessories. You’ll notice the brand’s signature designs like its Noué cropped twisted top and Pila cutout swimsuit come in fun new hues like fuchsia. You can shop the entire capsule collection on net-a-porter.com, including this orange party dress you’re bound to see everywhere.
UGG Throws A FEEL HOUSE Party
California-based lifestyle label UGG hosted a three-day event around Los Angeles to celebrate its Spring/Summer 2022 “Feel You” campaign. The event, titled FEEL HOUSE, invited key industry players to several activations that touched on fashion, food, and music. Models like Elsa Hosk and actors Barbie Ferreira and Kiernan Shipka stopped by to partake in the festivities while wearing their favorite fuzzy UGG shoes.
Nordstrom Hosts A Farm Rio Pop-Up In NYC
Farm Rio launched its first shoe collection and partnered exclusively with Nordstrom in the U.S. to brings its offerings to the public. The collection features artisanal detailing, such as embroidery, beads and crochet, and will bring the brand’s colorful and joyful ethos to footwear styles, including sneakers, sandals, and mules. To celebrate the happy occasion, Nordstrom hosted a pop-up at its NYC flagship store with the decor evoking the colors and tropical elements of Brazilian street markets. Guests can visit the bold space until May 1, though if you can’t make it in person, you can shop the new Farm Rio collection on its website or on nordstrom.com.
SKIMS Debuts Its Icons Campaign
SKIMS’ Icons campaign, shot by Sandy Kim and Greg Swales, tapped legendary models Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel to star in the ads. “Tyra, Heidi, Alessandra, and Candice have each played such a distinct and everlasting role in shaping the [fashion] industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full circle moment for me,” said SKIMS founder Kim Kardashian, in a press statement. “Our underwear is such a game changer and has been our best-selling collection since we launched — it stretches to twice its size and is so comfy it just molds to your body so it fits everyone perfectly.”
H&M Drops Its Cherish Waste Campaign
As part of the Innovation Story initiative from H&M, which launched in 2021 and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies, and production processes, the retailer launched its Innovation Story Cherish Waste campaign. The collection, which drops May 5, encompasses everything from slip dresses to bra tops, all created from recycled polyester, recycled nylon, and/or a recycled cotton mix. The collection will be complemented by an interactive installation exhibition in NYC at Studio 525. It will be opened to the public from April 29 to May 1.
Additionally, all garments contain a label inside, which, according to Ella Soccorsi, concept designer at H&M, “encourages customers to write their names and a message on [them so that] when it is time to pass them on” they can give the piece away to that special someone in their life.
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