The Most Important Fashion Happenings In July

As we roll into the thick of the summer season, and the temperatures continue to rise, so too does the metaphorical heat from the fashion news of July. The month brings with it a number of brand collaborations, debut lines, and sustainable initiatives from beloved labels and retailers that fashion girls will love to know.

Madewell, for example, is having an über-eventful month with two collaborative launches — one with swimwear brand Solid & Striped and another with Sarah Nsikak’s La Réunion — that launch before the third week of July. Other longstanding labels are focusing on altruistic initiatives that involve a program to educate fashion people on industry-related waste (by Eileen Fisher), a campaign to support the endangered elephant population (by Loewe), and new and expanded resale programs at FWRD and Rebag. And those who have a full social calendar through the early fall may want to check out Net-A-Porter’s edit of luxe dinner party pieces, which includes exclusive fashion and homeware items from Erdem, Sea, and Anya Hindmarch, among others.

To keep up with all of July’s brand launches, store openings, and other fashion happenings around the world, scroll ahead. This story will be updated with more need-to-know information until the end of the month.

Aquazzura Taps Princess Olympia Of Greece And Denmark As Its New Brand Ambassador

For Edgardo Osorio of Aquazzura, what started as a small operation with a few key styles catapulted into a cult brand with celebrity clout well within a decade. (Meghan Markle, in particular, loves the label’s black, bow tie pumps.) “The past 10 years have been the most beautiful and intense experience of my life. A whirlwind of emotions, incredibly full of success, passion, and dedication to work,” Osorio tells TZR of his work anniversary, which he celebrates this month in tandem with the Princess Olympia campaign. “I’m thrilled to be working with Olympia, not only is she a friend, but also perfectly embodies the new generation of Aquazzura girls. She has an effortless elegance; she is fun and has a strong personality.” On that note of looking forward, Osorio says that he plans to continue expanding his label by branching out into handbags, a men’s shoe collection, and fragrances.

Tiffany & Co. Announces Tiffany Atrium: A Diversity Initiative

On July 27, Tiffany & Co. announced the launch of Tiffany Atrium, a social impact platform that advances opportunities for historically underrepresented communities. The platform’s mission is to create a more diverse and inclusive jewelry industry. To mark the event, the label collaborated with visual artist Derrick Adams to design an original artwork, called “I Shine, You Shine, We Shine.” The artwork will be auctioned by online art marketplace Artsy from July 27 to August 10, with 100 percent of proceeds benefiting The Last Resort Artist Retreat, an artist residency designed to provide healing and restoration to Black artists, founded by Adams.

Onia & The Standard Collaborate On A Swimwear Capsule Collection

Still looking for the perfect new swimsuit? From July 28, you can shop from a new collection, courtesy of Onia and The Standard hotels. It features four classic Onia swim styles in variations of The Standard’s iconic resort yellow, a cheery shade for a summer in the sun.

All styles are available to shop on shopthestandard.com and onia.com.

New Balance & Staud Collaborate On A Fifth Collection

New Balance and STAUD have come together for yet another collection. Following the lineup that have previously linked up to court sports like tennis and boxing, this one riffs on STAUD’s Southern California roots of effortless beach lifestyle and colorful sportswear, according to a press release. “We accentuated the vintage Southern California surf scene from the late ’80s and early ’90s, but with fresh details that bring more functionality to the pieces,” said STAUD Co-founder and Creative Director Sarah Staudinger in a statement. “The bright reds and pinks that emphasize our signature colorways are mixed with baby blues and bold logos for that heritage feeling.” Shop the pieces from July 21 on here and on newbalance.com.

Isabel Marant Opens A New Flagship Location In New York City

Parisian spirit meets New York chic at the new Isabel Marant store at 677 Madison Avenue. Taking a new step towards its global expansion, Isabel Marant unveiled her new American flagship store this month, with the space having been designed to honor the strong ties that link the two fashion capitals. In true Marant fashion, the decor is an eclectic mix of statement pieces, like a fluffy Berber sofa, hand-carved wooden shelves, colorful wall hangings, and floor-to-ceiling mirrors. With this new location, the designer, who opened her first boutique in Paris in 1998, will have 66 stores open worldwide.

Brahmin Celebrates 40 Years Of Style

Brahmin celebrates 40 years of design and style by releasing its It bag of the season: the Georgina Ruby Ombre Melbourne. The accessories label is known for its handbags, which are crafted from the best Italian leather by artisans. This new bag, in particular, has, according to the press release, “a sleek, timeless silhouette that is inspired by Brahmin’s archives. The vintage details pay homage to our past while the fresh, modern twists look forward to the future.”

Charles & Keith x Coco Capitán Launches

Creatives from the Singapore-based footwear and accessory brand Charles & Keith put their heads together with London-based photographer and artist Coco Capitán to launch a two-piece capsule collection comprised of a chunky leather loafer and small, sculptural tote bag with the artist’s trademark, handwritten prose with blue flowers stitched on to the items. Shop them on charleskeith.com from July 20.

Olivia Culpo & Jasmine Tookes Attend Vince Camuto’s Pre-Fall 2022 Collection Launch

On July 20, Vince Camuto hosted Olivia Culpo and Jasmine Tookes (wearing matching Vince Camuto Sanda sandals) and other industry tastemakers at their Pre-Fall 2022 Collection launch in Los Angeles. Attendees were immersed in a day of wellness — a private sculpt class led by Megan Roup on the Skyline Deck at the 1 Hotel West Hollywood, custom kombucha mocktails, ear seeding, and facials — as they previewed the Pre-Fall 2022 Collection of footwear and handbags.

Rowing Blazers Partners With La Martina On An Oxford-Cambridge Polo Capsule

Rowing Blazers has launched a capsule collection in partnership with Argentine sports and leisure company La Martina, as well as with the Oxford and Cambridge University polo teams. The line celebrates the two historic teams, the two brands, and the sport of polo with its quarter-zip fleeces, rugby shirts, twill caps, and cotton T-shirts. Shop the pieces from July 14 on lamartina.com and rowingblazers.com.

11 Honoré Launches A New Collab with Danielle Brooks

11 Honoré, the pioneer of luxury plus-size fashion, launched a capsule collection with award-winning talent Danielle Brooks (of Orange is the New Black, Peacemaker, and The Color Purple). According to a press release, Brooks worked closely with the label’s lead designer Danielle Williams Eke and plus-size influencer Kelly Augustine to create and style the campaign. Their goal for the capsule was an edit of elegant, affordable, and versatile pieces for sizes 12 to 26. Shop them from July 20 on 11honore.com and dia.com.

Rebag Expands Into Footwear & Apparel

From July 20, luxury resale platform Rebag will expand its product offerings to include two new categories: shoes and select apparel. The company will buy and sell shoes, including sandals, sneakers, heels, boots, and loafers, as well as apparel from labels such as Chanel, Gucci, Fendi, Balmain, Common Projects, Maison Margiela, Manolo Blahnik, and more.

Find this selection on rebag.com and in Rebag stores.

ASHYA Releases A New Bag With t.a. New York

ASHYA has re-introduced its Shema Slingback Bag with t.a. The style originally launched exclusively with the Manhattan concept store in 2020 but is back in a newly developed and rich brushed vegetable tanned leather called Trilogy. The vision for the launch campaign centers the concept of women supporting women, featuring Telsha Anderson (founder of t.a.) and Ashley Cimone (co-founder of ASHYA) on a journey to a destination unknown, according to a press release.

The item is now available on shop-t.a.com.

FWRD Launches FWRD Buyback

Luxury fashion retailer FWRD of Revolve Group, Inc. announced the launch of FWRD Buyback, a shopping program for circular fashion. It extends the lifecycle of high-end designer handbags from a wide roster of coveted brands (think Bottega Veneta, Givenchy, Loewe, and The Row, to name a few) by allowing customers to exchange past purchases in excellent condition for a credit to FWRD and Revolve.

For more information, visit fwrd.com.

De Beers Jewellers’ Portraits Of Nature Collection Celebrates The Butterfly

De Beers’ new collection honors the symbolic transformation of a butterfly, highlighting its delicacy and playfulness in the design and celebrating the symbolism of its evolution. In the same way that the butterfly transforms to unveil beauty and wonder, the collection, which features a butterfly-encrusted earrings, bracelets, rings, and headpieces, was designed to empower wearers to revel in revealing their true selves, the London-based brand detailed in a press release.

The Last Line Opens Its Doors In Beverly Hills

This month, The Last Line founders and Los Angeles natives Shelley and Teddy Sanders hit a major milestone: the opening of a store on the West Coast. Their Beverly Hills space is adorned with custom needlepoint, neon art, and a mosaic fireplace of hand-painted tiles, which they hope will represent a new, more accessible perspective on fine jewelry curation in the area, according to a press release.

Levi’s Launches A Capsule Collection With Naomi Osaka

Levi’s teamed up (again) with athlete and activist Naomi Osaka on a collection of clothing items. Launched on July 18, the five-piece line is a reflection of Naomi’s bold, yet laid-back style, according to a press release, and it includes patchwork pieces to channel one of this year’s top denim trends. Find the pieces on levi.com, the Levi’s App, and in select Levi’s stores.

Prada Moves Into The Hamptons

It’s no secret that the Hamptons is the place to be — and that as such, it induces FOMO for a long list of people. That list apparently includes Miuccia Prada. Her iconic label just opened a new store in East Hampton, situated at 2 Newtown Lane. For the inauguration, there’s a temporary installation filled with a lively, summer-inspired motif of ivory and green stripes.

ASOS x adidas Originals Featuring Maude Apatow

ASOS announced its partnership with sportswear brand adidas and Maude Apatow for its latest adidas Originals drop. The 22-piece Resort collection features a range of polo shirts, shorts, mini skirts, and more. The campaign photos feature the Euphoria actor on the Italian coastline, soaking up the Mediterranean sun, divulging in gelato, and zipping through the cobblestone streets on a vespa.

Eckhaus Latta Launches Shoes

Eckhaus Latta launched an inaugural shoe collection. First seen on the Fall/Winter 2022 runway, the styles build on previous collaborations with UGG and Camper. The silhouettes are all made in Portugal and available to shop here.

Solid & Striped x Prince Is So Nostalgic

Solid & Striped collaborated with racquet sports brand Prince to capture a shared penchant for nostalgia in a 15-piece, tennis-inspired capsule collection, available from July 15. Shop the vintage-inspired tennis and resort wear on solidandstriped.com.

Net-A-Porter Introduces An Edit Of Dinner Party Pieces

The e-retailer launched an edit of its latest home exclusives. “Our customers’ home purchases reflect their fashion choices,” Net-A-Porter’s Chief Buying & Merchandiser Officer Lea Cranfield said in a press release. The dinner party pieces — from flowing, garden-inspired dresses to gilded barware — bridge the gap between fashion and home.

See the full edit, which includes exclusive pieces from designers like Erdem and Anya Hindmarch, here and here.

Solid & Striped x Madewell Launch Swimsuits

Denim lovers will be so happy to learn of this collaboration — a denim-inspired swimwear line from Solid & Striped and Madewell. The swimwear brand collaborated with Madewell’s denim experts to create an inspired collection, available from July 7. The three-piece collection brings the texture and colors of classic denim to life in a water-friendly fabric.

Shop it on madewell.com and solidandstriped.com.

Loewe Wants To Protect African Elephants

Loewe has collaborated with the wildlife campaign called Knot On My Planet and the Kenyan nonprofit Samburu Trust to create a limited-edition bag and donate 100% of the proceeds to an elephant crisis fund. The elephant-shaped basket bag is made from woven raffia and features large, colorful eyes hand-beaded by artisans within the Samburu tribe. (The beadwork craft has been passed from generation to generation and creates the vibrantly patterned collars, headdresses, and jewelry for which Samburu culture is renowned for.)

The bag will be available from July 7 on loewe.com and bergdorfgoodman.com.

Prince x Sporty & Rich Introduces A New Capsule Collection

Lifestyle brand Sporty & Rich and Prince have announced the next iteration of their co-branded capsule collection following a sold-out first drop in 2021. The line, which is comprised of women’s apparel and accessories, celebrates the brand’s shared passion for athletic ready-to-wear as well as physical wellness, and it includes items such as crewnecks, hoodies, T-shirts, polo shirts, and sweatpants.

Prince x Sporty & Rich will be available on sportyandrich.com from July 11.

The Eileen Fisher Foundation On Fashion Waste Education

The Eileen Fisher Foundation (EFF) announced the launch of HEY FASHION!, a digital platform curated by Pentatonic that refines the complex topic of textile waste into actions for change. It provides key industry insights and rigorous research that exposes textile waste issues and contributes to a carbon neutral future. “As the leader of an apparel company, I feel an urgency to address the challenges the industry faces regarding textile waste, overconsumption, and circular design,” Eileen Fisher said in a press release. “By inviting Pentatonic to research the current state of circularity, my intention is to facilitate meaningful collective action that moves the industry forward.”

Madewell x La Réunion Is Back

Madewell first began their partnership with La Réunion in 2021 with a two-piece capsule of dresses — The Tank Dress and The Wrap Dress — that was such a hit, it sold out in less than 30 minutes. Now, the two brands are coming together again for a limited-edition collection of six upcycled styles (each utilize Madewell fabric remnants). It includes a midi dress, a patchwork shirt, a peasant shirt, paper bag pants, a bucket hat, and a tote.

Shop the collection here on July 15.

Favorite Daughter & Larroudé To Launch A Collaboration Shoe

Sara and Erin Foster (daughters of the Canadian musician, David Foster) devised a plan to collaborate on a new shoe with the former Vice President of Fashion at Barneys New York, Marina Larroudé, under the name The Favorite Daughter x Larroudé for their respective labels. The shoe is a 45mm sandal style with ankle ties that comes in three colors: blue, ivory, and electric blue.

Find it on shopfavoritedaughter.com, larroudé.com, and at Favorite Daughter’s Beverly Hills store location from July 21.

LoveShackFancy Launches An Intimates Collection

LoveShackFancy is expanding into the undergarment realm with a collection of intimates slated to launch on July 14. The pieces — knickers, bralettes, thongs, and crop tops, to name a few silhouettes — are inspired by all things feminine, floral, and romantic. They are also adorned in LoveShackFancy’s signature vintage-inspired floral prints in hues of pastel pinks and classic blues.

Shop the collection at any LoveShackFancy store or online at loveshackfancy.com.

Kim Kardashian Wears Maison Margiela

On July 6, Kim Kardashian wore a Maison Margiela black waistcoat, trousers, beret, silk tulle mask, and gloves from the Icons collection of Maison Margiela for the Artisanal 2022 show at Palais de Chaillot in Paris.