(Designers)

Dakota Johnson’s New Gucci Bag Campaign Will Convince You To Buy A Jackie

I want one in every color, please.

by Marina Liao
Updated: 
Originally Published: 
Rachpoot/Bauer-Griffin/GC Images

The new Gucci Jackie 1961 campaign starring Dakota Johnson photos are out. The house celebrates one of its most iconic bags (debuted in 1961) by enlisting the star to carry it around LA, proving the accessory’s ease and versatility in dressing up any outfit. See the images, ahead.

Glen Luchford

The star opts for the timeless bag in a neutral black hue while shopping for flowers.Glen Luchford
Add a pop of color into your going-out ensemble, like Johnson did here with her wine-colored Jackie bag.Glen Luchford
Are you heading to a pilates class? Don’t forget that your Jackie bag can take you from workout to post-workout brunch with friends.Glen Luchford
Johnson’s two-tone python purse will add the necessary texture and coolness to an all-black look.Glen Luchford

If you’re sold on the Jackie bag (and honestly who wouldn’t be) shop it in several different designs ahead.

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Gucci

Gucci
Jackie 1961 Small Shoulder Bag
$2,950
If this is your first Jackie, you can’t go wrong with a neutral option like black.
See On Gucci
Gucci
Jackie 1961 Grain Bag
$3,350
On the other hand, if you’re investing in your second Jackie or generally prefer brighter colors for your accessories, go for this grain option in red.
See On Gucci
Gucci
Jackie 1961 Small Python Bag
$4,300
For a tiny touch of logomania, add this two-tone python and GG monogram print bag into your virtual checkout cart.
See On Gucci

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