The July 2024 Fashion News Worthy Of Your Full Attention

There’s never a dull month in the fashion industry. Just take this July as further proof. Sure, there may not be runway extravaganzas drawing in style insiders from all over (save for Marc Jacobs’ show earlier this month, where Cardi B made an appearance), but there is headline-worthy fashion news aplenty.

First, let’s talk about brand collaborations. Always teaming up with fashion’s top It girls, Reformation partnered with actor and style muse Laura Harrier, who co-designed the new capsule. The line boasts 18 sultry, evening out-approved pieces, all of which align with Harrier’s effortlessly cool style. Then there’s Disney and Balmain’s first-ever product assortment, which is in celebration of The Lion King’s 30th anniversary and the upcoming theatrical release of Mufasa: The Lion King in December. Launched on July 8, the limited-edition ready-to-wear pieces and accessories were designed by Balmain Creative Director Olivier Rousteing and his team.

And as far as new fashion ads go, ASTA RESORT’s Catch A Star campaign is so visually pleasing. Shot in the utterly breathtaking French Riviera, the video features Grace Burns, the daughter of legendary supermodel Christy Turlington, sporting the label’s swimwear looks and bestselling pieces made from sparkling Italian yarns.

Scroll ahead to read up on July’s most important fashion news.

HIE Heirlooms of Hawai‘i Heads To New York

Emerging jewelry brand HIE Heirlooms of Hawai‘i, which launched in 2023, is taking over the Hamptons. On July 31 and August 1, founders Meleana Estes and Noël Shaw will be at the Goop store in Sag Harbor for a trunk show. Stop by the boutique from 10 am to 6 pm to see the stunning pieces IRL. What’s more, the label joined forces with tabletop collection brand Revelry for a collaboration, which includes salad plates, napkins, and placemats. The chic kitchen essentials pay tribute to Queen Lili'uokalani — the inspiration behind HIE’s fine jewelry collection. To commemorate the launch, Revelry’s founder, Purvi Padia, hosted a dinner at her home in the Hamptons, where guests wore handmade leis flown in from Hawaii the same morning.

Anthropologie Partners With Gola

On July 22, fan-favorite retailer Anthropologie and British heritage label Gola dropped a 34-piece leisurewear collection. Fusing comfort and style, the assortment includes the latter’s beloved sneakers in a colorway exclusive to Anthropologie. (Fun fact: Gola sneakers are so popular at Anthropologie that they’ve restocked three times since February). On the apparel front, the collab boasts a hooded sweatshirt, athletic dress, baby tee, and more workout essentials.

Irina Shayk Fronts H&M Move’s Campaign

On July 25, H&M Move launched a new activewear collection inspired by a “stylish and sporty Parisian lifestyle,” according to the press release. Starring seasoned model Irina Shayk, the accompanying campaign features apparel and accessories from the capsule, including the black SoftMove™ leggings, lightweight biker shorts, capris, and full-length leggings. “Comfort, style, and performance – all in one activewear kit,” said Marie Fredros, Head of Design at H&M Move. “Designed with Paris in mind but perfect for anyone who wants to be active in style.” You can shop the collection at select H&M stores and online.

Melissa & Telfar Release Another Collab

Jelly shoes — and accessories, in general — are still enjoying a moment in the sun, at least if Melissa and Telfar have anything to say about it. On July 17, the two brands unveiled another collaboration (the first was last summer), featuring the Small Jelly Shopper ($150), Medium Jelly Shopper ($200), Large Jelly Shopper ($250), and five shades of the new Jelly Slides ($100). Shop the pieces here before they sell out — which, judging by the success of their past partnership, will be soon.

Swatch Drops first-ever PROTEAM Collection

Swatch’s latest collection is seriously sporty. Teaming up with Proteam athletes Andy Anderson, Coco Ho, Matthias Dandois, and Sam Pilgrim, the brand released its PROTEAM Collection consisting of four new watch styles, each nodding to their respective sports — skateboarding, surfing, BMX, and mountain biking. As such, the Swiss-made pieces, priced from $120 to $205, are all water-resistant and suited for action sports.

Cider Celebrates Polly Pocket’s 35th Anniversary

To celebrate Polly Pocket’s 35th anniversary (!), Cider launched a collection of pastel-heavy, nostalgia-inducing styles, all drawing inspiration from some of Polly’s legendary outfits in collaboration with Mattel. Available to shop on August 1, the line includes styles like strappy tanks, printed miniskirts, and more doll-looking pieces.

Dear Frances Drops Handbags

Loved for its chic footwear (you’ve seen those mesh ballet flats, right?), Dear Frances just entered another category: handbags. “Expanding into handbags feels like a natural progression for Dear Frances at this moment,” Jane Frances, the founder and creative director, said in a statement. “We’re thrilled to create silhouettes that can be worn season after season and that can feel and look better with time. We strongly believe in reverting back to quality, long-lasting styles.”

Following an 18-month collaboration with an Italian factory, the brand launched five silhouettes: the Gio small tote, Como tote, Mari small crossbody, Celo crossbody, and the Dante weave bucket bag. The minimalist designs boast luxe details, such as leather linings, simple hardware, and decorative golden chains.

Susan Alexandra & Baskin-Robbins Create A Necklace

Something sweet is coming for your jewelry box. In honor of National Ice Cream Day on July 21, cult-favorite jewelry designer Susan Alexandra and famed ice cream company Baskin-Robbins have come together to create a limited-edition Ice Cream Social Necklace ($131). With adorable Baskin Robbins-themed charms, including a cotton candy cone, a Cappuccino Blast, and its signature pink spoon, the piece is a must-have for summer.

Zara & Sea New York Release A Collection

If your kids could use a few more summery pieces, look no further than the Zara and Sea New York collab, which features ready-to-wear, shoes, and accessories. Honing in on the latter’s vintage-inspired aesthetic, the capsule, priced from $18 to $100, includes standout styles like kaleidoscope-motif patchwork denim, track pants and shorts enlivened with lace, and crystal-covered Mary Jane flats. The collection will be available to shop on Zara’s site and in select stores on July 18, as well as at a pop-up in South Hampton at 52 Jobs Lane from July 17 to July 21.

J.Crew Collaborates With Maryam Nassir Zadeh

Fashion folks will be clamoring for the J.Crew and Maryam Nassir Zadeh summer capsule, which launched on July 16. That’s because the limited-edition collaboration is essentially a one-stop shop for all your warm-weather wardrobe needs. Or, as the namesake designer put it on J.Crew’s website: “This collection is full of great packing pieces for a beach holiday, but you can also wear it running around the city, at home, in parks, and out to dinners.” Such looks include a sheer embellished top, drop waist midi skirt, braided metallic sandals, and more. Snag your favorite piece before it's gone here.

Heaven Mayhem Launches Watches

On July 18, celebrity-favorite jewelry brand Heaven Mayhem is making its first foray into the watch category with the debut of the Icon Watch. “So excited to finally reveal what we've been working on for well over a year,” the label’s founder and creative director, Pia Mance, said in the press release. “Watches have been a category I knew I wanted to go into since the beginning. It's a market I feel like has been largely untapped at this price point.” Retailing for $280, the timeless accessory was created with quartz movement, black leather straps, and a stainless steel gold-plated watch dial. Heaven Mayhem also launched three interchangeable straps, available in burgundy, emerald, and red alligator.

Disney & Balmain Release A Collaboration

“Working on this collaboration was a dream come true,” Rousteing said in a statement. “I was only nine years old when The Lion King was first released, but still today, almost three decades later, I only need to close my eyes to replay that incredible mix of music, images, and emotions. The lessons that I absorbed, as I sat, absolutely transfixed by what was happening on the giant screen in front of me, have remained with me my entire life.”

The limited-edition collection is full of signature Balmain silhouettes, such as top-notch tailoring and luxe embellishments. What’s more, Rousteing collaborated with three young African artists — including South African painter Nika Mtwana, Cameroonian painter Enfant Precoce, and South African painter Cassius Khumalo — to design prints.

Reformation Taps Laura Harrier For A Collection

As mentioned, Reformation unveiled its latest celebrity collaboration, featuring BlacKkKlansman star Laura Harrier. Influenced by the actor’s own wardrobe, the summer capsule, which is priced from $88 to $578, has every look you need to take on the season in high style — think body-hugging dresses, halterneck tops, leopard print miniskirts, strappy sandals, and more going-out staples.

ASTA RESORT Introduces Catch A Star Campaign

For the aforementioned Catch A Star campaign, ASTA RESORT’s Creative Director Helena Ammitzboell was inspired by Grace Kelly’s character, Francie, in the 1955 movie To Catch a Thief, according to the press release. “We blended this narrative with the French Rivera lifestyle and our muse Grace Burns’ star-bound trajectory,” the statement explained. “Grace's parallels with the ASTA girl include her cool tranquility and artistic nature.” Shop the summery looks from the campaign video on the brand’s site here.

Little Beast Partners With Ian Charms

Dog and cat parents, this one is for you. Luxury pet brand Little Beast joined forces with Los Angeles-based jewelry label Ian Charms for a five-piece collection. Ranging from $73 to $148, the product offerings include the MILF Canvas Tote (which is currently sold out, unfortunately), the Cougar Collar and Leash, and the Audrey Collar and Leash. Your furry friend is about to strut the sidewalk looking incredibly cute.

Zooey Deschanel Fronts Vera Bradley Campaign

On July 11, early aughts-favorite accessory brand Vera Bradley unveiled a full brand transformation — including an updated logo, revamped silhouettes, and new elevated fabrics — with actor Zooey Deschanel as the face of its campaign. “I love what the Vera Bradley brand stands for — uplifting women and helping them express themselves,” the New Girl actor said in a statement. “Plus, all of the patterns and colors make the brand fun to wear. When it comes to bags, I choose options that reflect my own style but are also functional for everything I need to do in a day. This new collection has a bag to match every mood, activity, and outfit.”

In addition to fresh styles, the label also changed its retail experience, allowing customers to create complementary looks when shopping online and in stores. “Every element of this transformation was thoughtfully debated, discussed, and decided on by our team,” Chief Marketing Officer Alison Hiatt added in the press release.