This Memorial Day Sale Has The $49 Bikini You’ll Wear All Summer Long

With COVID-19 restrictions being lifted and there are more opportunities to venture out again, people are looking forward to Memorial Day weekend more than ever before. At long last, there’s an opportunity to get dressed up to go chill at the park, or even do a small BBQ with friends. If there are any splurge-y purchases you’ve been putting off over the past few weeks or months, the Memorial Day fashion sales offer an opportune moment to pull the proverbial trigger — and here are the best ones you should check out asap.

Observed yearly on the last Monday of May, Memorial Day was traditionally celebrated by visiting cemeteries or memorials, holding family gatherings, and participating in parades. But there is another, unofficial (albeit very pleasant) way many Americans celebrate the nationwide holiday — shopping, that is. If you’re one of those people for whom Memorial Day weekend equals big sales and a major shopping spree, keep scrolling to get the scoop on the best sales from fashion brands. With steep discounts from labels like Beyond Yoga and Richer Poorer, you can easily lean into one (or a few) of the Summer 2021 athleisure trends. Or, perhaps, consider getting your hands on that cropped tee Kendall Jenner loves.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Ushatáva

This emerging Russian brand is known for its ultra oversize tailoring (Bella Hadid is a huge fan). On May 31, the brand will launch a 24-hour flash sale, offering 20% off with the code MEMORIALDAY20.

BaubleBar

From May 26 to May 31, this affordable jewelry brand will offer customers an extra 20% off its sale section with the promo code SALE20. Take styling cues from Lizzo and get yourself a personalized initial necklace like the one she wore on her recent trip to Disneyland.

DONNI.

On May 27 and May 28, the everyday essentials brand will offer 25% off select styles with the code HOTTAMALE. Exclusions will apply to June jewelry, slippers, and some products from the new arrivals category.

JADE Swim

Minimalists will love the pared-down designs offered by this sustainable swimwear brand. From May 24 through May 31, JADE Swim is giving an additional 50% off all sale items — including the trendy one-shoulder piece, below, with code SUMMER50.

Bandier

From May 26 to May 31, the activewear retailer will offer an additional 30% off all sale items, including this classic blazer from Re/Done and sporty swim pieces from the Bandier x Solid & Striped collab.

Storets

The Emily Ratajkowski-approved brand is offering a sitewide discount promotion for Memorial Day. From now until Tuesday June 1, shoppers can get 30% off by entering promo code XSUMMER30 at checkout.

Eberjey

This eco-conscious comfort wear label has some of the softest PJs and loungewear out there. From May 27 to May 31, Eberjey will offer 20% off its on-sale sleepwear with promo code EXTRA20.

Lisa Says Gah

The Instagram-famous boutique will offer 15% off sitewide with code SUMMER15 from May 28 to May 31. Pro tip: the brand just launched its new platform shoe earlier this month, so this is your golden opportunity to get a deal on the new, trendy animal print design.

Richer Poorer

From May 20 to May 28, spend $100, save 25% (excludes sale items).

Joe’s Jeans

From May 24 through June 1, this cult denim brand will be offering 30% off both full price and sale items. Just enter promo code WELCOMESUMMER to get a deal on those trendy Bermuda shorts you’ve been eyeing for summer.

Joie & Equipment

From May 28 until June 1, both brands will offer 30% off all sale items with the code MD2021.

Macy’s

PSA: Macy’s Memorial Day annual sale event is already on — and this year, the sale is even more expansive with a total of 72,000+ items ranging from home decor to designer fashion. You can take up to 60% off on thousands of items for a limited time, without any additional steps (i.e. discount codes) required.

GOYA

This Spanish footwear brand offers a unisex core collection of flat sandals alongside several sportier designs. From May 28 to May 31, GOYA will offer 15% off sitewide.

We Dream In Colour

From May 26 through May 31, this handmade jewelry brand is offering 20% off all orders of $150 and above with code MDW21 (sale items are excluded from the Memorial Day flash deal.) The brand will also cover shipping for all orders placed within the United States.

Missoma

This UK-based jewelry brand is beloved by celebs and style icons Selena Gomez, Irina Shayk, and Kate Middleton. Starting May 28 through May 31, Missoma will offer 15% off all orders placed within the United States (excluding items from the Missoma Fine collection and accessories) with code MEMORIAL15.

Intimissimi

From May 27 to May 31, this Italian lingerie and loungewear brand will put all of its bras on sale for $19 each.

Nordstrom

From May 26 to June 6, the luxury department store and online retailer will have its bi-annual Half Yearly Sale with markdowns across all categories.

Michael Kors

The cult American brand will offer 25% off MK men’s product and all access smartwatches starting May 26. The sale will extend beyond Memorial Day, wrapping as late as June 20.

André Assous

This comfort-forward shoe brand will offer 40% off select items with code LOVE20 starting May 24. The sale will continue through Memorial Day, ending on May 31.

Vitamin A

If you’re on the hunt for some eco-conscious swimwear that retails at a higher price point, now is your chance to get your hands on that luxe bikini you’ve been eyeing since last summer. This Hailey Bieber-approved label will offer up to 60% off select styles from May 27 through May 31.

Beyond Yoga

This activewear brand makes some seriously soft leggings — Jennifer Lopez, Gigi Hadid, and Gwyneth Paltrow are all big fans. From May 25 to May 31, the site will offer an additional 25% off sale items — no code needed.

Retrofête

This New York-based label is known for its nostalgic party dresses and vintage-inspired denim pieces. From 12 a.m. EST on May 28 to 3 a.m. EST on June 1, the brand will add on an additional 20% discount to most of its sale items (with exclusion on select products).

Calzedonia

To officially kick off summer aka vacation season, this Italian hosiery and beachwear label will sell all of its bikini sets for $49 from May 28 to May 31.

Nomasei

Designed in Paris and produced in Montopoli, Italy, shoes from this luxury footwear label abide by a slow-fashion ethos. From May 28 to May 31, Nomasei will offer 20% off sale styles with the code NomaseiMemorial.

Batsheva

Starting Friday, May 28 at 10 a.m. EST, the New York-based brand will offer up to 85% off select styles. The sale will end on May 31 at midnight EST — so make sure to get one of its summer-appropriate knits or frilly dresses before they sell out.

Coach

Coach will be offering 30% sitewide for the entirety of Memorial Day weekend. (Yes, that Pillow Taby bag J. Lo loves is included.)