Rachel Zoe’s Guide To A Responsibly Sourced Diamond Collection

Rachel Zoe has a life-long love affair with diamonds. From her days styling them on celebrities to building her own personal collection, she’s made a commitment to the timeless gemstone — and learned a lot along the way. Whether it’s what to look for when purchasing diamonds or what pieces are actually worth the investment, Zoe has a wealth of knowledge on fashion’s favorite accessory. And, in partnership with Ben Bridge, she’s letting us in on a few must-know tips.

First and foremost, it’s important to understand where your diamonds come from. “Knowing exactly how and where your diamonds were sourced is a simple way to be more conscientious and ensure your diamond came from a mine that cares for the planet,” Zoe explains. Turning to trusted brands like Ben Bridge Jeweler’s Ikuma Canadian Diamonds is an easy way to shop smarter and more responsibly. “Ikuma was among the first to offer diamond tracing, which allows you to know the backstory of your gemstone: where it was mined, the details of its cutting and polishing, and the amazing journey it took from the earth to your hands,” Zoe shares. “These diamonds are mined in partnership with the indigenous people of the region and with the utmost care and consideration to minimize the impact on the native plants and animals.”

With a wide variety of styles — from stunning engagement rings to pendant necklaces — Ben Bridge Jeweler’s Ikuma Canadian Diamond collection is the perfect place to start building your personal collection. “Any investment piece should have multiple use cases, so prioritize buying jewelry that works for everyday but also special occasions,” Zoe shares. “For me, I always love to stack rings, so I would start there. It's about identifying what you love to wear and finding the pieces you can keep in constant rotation.”

Ahead, shop a selection of Rachel Zoe’s favorite Ikuma Canadian Diamond pieces from Ben Bridge.