As the tastemaker in your crew, it’s kind of your responsibility to stay ahead of the curve when it comes to up-and-coming brands. Since it’s also our job, we’re constantly keeping an eye out for new designers who are not only offering something different, but doing it in a way that gets noticed by buyers, insiders and street style stars alike. Here, our roundup of the brands you should familiarize yourself with now.
Magda Butrym
For feminine pieces with a grunge edge, look no further than industry favorite Magda Butrym. The handwoven textiles and moody prints have already been spotted on many of fashion's elite and are a new favorite of the Net-a-Porter set.
Magda Butrym
Kisuii
Your cutoff jean shorts don't necessarily look chic on an exotic beach, which is why Kisuii will be your new go-to for swimsuit coverups and resortwear. Their thoughtful styles are unique yet totally wearable and their ethos of "less is more" means they'll last for years.
Kisuii
Jonathan Cohen
Hailing from San Diego, this NY-city dweller who studied at Parsons and worked for the late icon Oscar de la Renta, infuses his creative designs with a sense of effortless ease. He experiments with 3-dimensional forms and unique surface treatments for a fashion-forward spin on classic silhouettes. He counts Gigi Hadid and Lupita Nyongo among his fans.
Jonathan Cohen
Iorane
This cult Brazilian brand has been around for twenty years but has recently started to develop an international following in the past two years—thankfully now shipping to the US. Characterized by feminine fabrics and off-the-moment styles, the brand has won the hearts of influencers like Rocky Barnes and is surprisingly affordable.
Iorane
Argent
If you typically wear suits to work this brand will change your life. Offering sharp, office-appropriate blazers, vests, skirts and trousers that can be mixed and matched, getting dressed for work will finally be fun again thanks to their affordable and playful designs.
Argent
Cut & Sew
We're constantly on a quest to find the perfect tee and the founders of Cut & Sew seek to end that search. With classic cuts like crewneck, v-neck and scoop neck styles rendered in white, grey or black and starting at just $45, you'll never need to shop anywhere else. Our favorite? The perfectly distressed vintage tee.
Cut & Sew
RIXO
If, like us, you've been wearing a lot of dark wintry colors recently you'll want to check out London-based brand Rixo. Infusing their designs with British '70s vibes, their fun-loving prints and boho silhouettes look like they belong on the likes of Sienna Miller and Kate Moss (who coincidentally inspire the names of various pieces). Team them with anything from stovepipe skinnies to fire-engine red boots for head-turning effect. We guarantee they'll be taking the fashion week street style set by storm.
RIXO
Palm Angels
Part of the high end streetwear movement, Palm Angels' funky, casual separates have been winning guys over for a while now. Thankfully they have just introduced pieces for women (not that we don't enjoy an oversized sweatshirt moment). Think cropped sweats and slinky maxi skirts sure to be seen on Bella and Kendall in the coming months.
Palm Angels
Alessandra Rich
Elegant yet quirky, this Italian-born London-based designer offers evening options for the girl who is bored stiff by the concept of a little black dress. We expect to see these designs hitting the awards season luncheon circuit pretty hard but we're personally adding them to our checklist for the many weddings we have to attend this year.
