The Latest Pastels From Coach Are About To Be Everywhere — & We’re Obsessed

If there’s a truth to be gleaned from the latest spring and summer ready-to-wear collections, it’s that powdery pastels promise to be huge. Perhaps pastels for spring don’t sound new, but 2024 trends render soft shades in more unexpected tones — pistachio green, pale sky blue, and dusty peach, among others — that are less sweet and more sophisticated than seasons past while remaining light and palate-cleansing. Coach’s spring 2024 campaign puts the brand’s own signature twist on the latest shades with its latest Tabby drop, which includes tonally on-trend quilted versions of the Tabby 26 and Tabby 20.

If pastels are traditionally viewed as delicate, Coach’s newest Tabby lineup is turning that notion on its head with bags that manage to feel at once soft and edgy. Think buttery yellow and muted moss hues paired with gleaming chain hardware. Accompanying these fresh Coach designs is a new campaign entitled “Find Your Courage,” tapping celebrities like Lil Nas X, Camila Mendes, YoungJi, Wu Jinyan, and Kōki to embody the campaign’s theme of rule-breaking transformation. As the campaign, and these new Tabby bags, demonstrate: in fashion and life, it is always possible to break free from expected norms and try something different.

The must-have spring tones of Coach’s latest Tabby bags are enhanced by the luxe, graphically shaped quilted textures. They play off the puffed silhouette of the popular Pillow Tabby, a version that catapulted to stardom in 2021, becoming a darling of celebrities and Gen Zers alike.

Brimming with sophistication and edge, the Tabby 26 bag is an essential day-to-night piece. Based on a vintage ‘70s design from the Coach archives, this spring version of the Tabby 26 features powdery, ethereal tones — like a muted coral pink, for example, which samples Peach Fuzz, Pantone’s color of the year. (You can also find the Tabby 26 in black and cream.) The supple genuine leather imbues the bag with modernity, and some fashion girls — inspired by content creator and Coach employee branbran1997 — are even adding coquettecore bows to the straps for more of-the-moment appeal.

In terms of function, the chain can be doubled up to wear as a shoulder bag, or you can wear it as a crossbody bag. The inner compartment features a zip pocket for secure storage, with pushlock closure, and an outside slip pocket for effortless last-minute stashing. It’s as easy to envision this accessory paired with daytime tees as it is with evening stilettos.

A more compact version of the Tabby 26, the Tabby 20 is offered in black and a pale chalk shade as well as muted moss and a buttery yellow — all inspired translations of the latest color trends. And while Coach’s latest colorways can pair with the bright neutrals and florals that typically accompany the change of season, their understated tones have a timeless and sophisticated quality that, along with the Tabby 20’s smaller size, can carry an evening look. With these updated pastels, Coach brings the lightness of spring in way that feels entirely new.

It may be smaller than the Tabby 26, but the quality and functionality of the Tabby 20 remain consistent. The petite silhouette still has room for all of your smaller essentials, with a silver-toned chain that, like the Tabby 26, can be slung across your hip as a crossbody, or doubled up to be worn as a shoulder bag; a magnetic push-lock closure keeps contents secure.

Once you’ve finished shopping this season’s most coveted Tabby bags, be sure to shop the rest of the newest arrivals at Coach. You’ll find modern classics like chunky-soled loafers and oversized trench coats, all blending the most current trends with the heritage design characteristic of more than 50 years of iconic Coach style.