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It’s True, Thong Swimsuits Are Trending For Summer 2023

Bottoms up.

Updated: Feb. 20, 2024

Originally Published: June 7, 2023

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The celebrity set has spoken: This is going to be the summer of thong swimsuits. Just look to Kendall Jenner flaunting the skimpy silhouette on the ‘gram nonstop as of late. Lil sis Kylie Jenner, too, is a fan of the booty-baring look — the Kardashian-Jenner clan never passes up an opportunity to show some (OK, a lot of) skin on social media, after all. Then there’s Lizzo, who has endorsed the skimpy style for some time now. And we’d be remiss not to mention Kate Hudson’s teeny-tiny bikini bottoms worn sans top, which sent the internet into a tizzy last week.

While not for the faint of heart, these barely-there bathing suits, which offer very minimal coverage in the back, are guaranteed to make a big impact. And those on board with the risqué trend will be pleased to hear there’s no shortage of sultry options to pick from this season. Take, for instance, the Pamela Anderson x Frankies Bikinis collection, which offers up a cheeky red one-piece straight out of Baywatch. Or, if two-pieces are more your sartorial speed, turn to fashion girl-favorite swimwear labels like Tropic Of C and Jade Swim for your thong fix. In other words? Sun’s out, bums out.

Down to bare a bit more this season? If yes, consider adding one (or two) of the designs below to your collection. It’s going to be a tan line-free summer.

Riot Swim

Jace Thong One-Piece Midori

$150

Simultaneously sleek and sexy, this style is all business in the front, but a party in the back.

Parade

Thong Bikini Bottom

$34

This cheeky highlighter-hued bikini bottom is as bold as it gets.

Bananhot Bikinis

Mulan One-Piece

$249

Dip your toes into the risqué look with this one-piece style from Bananhot Bikinis, which is just the right amount of revealing.

Tropic Of C

Praia Bottom In Mama Africa

$70

A-listers like Emma Roberts and Demi Moore can’t get enough of animal print bikinis this year. If you're also fond of the wild motif, this itty-bitty leopard bottom is for you.

Myra Swim

Borne One Piece

$220

For a cute boardwalk ‘fit, wear this eye-catching one-shoulder look with denim cutouts.

Jade Swim

Lana Bottom Sheen

$90

Citrusy swimsuits are always a good idea in the summer, especially in the chic ruched silhouette.

Frankies Bikinis

x PAMELA ANDERSON Pamela Cheeky One Piece Swimsuit

$185

Calling all Baywatch fans: If you don’t yet own this Pamela Anderson-approved suit, now’s the perfect time to fix that.

Left On Friday

Backside Thong

$85

This neutral thong bikini belongs in every minimalist’s swim lineup.

Kulani Kinis

Floral Tanning Thong Bikini Bottom

$56

Can’t resist a bright summery print? This floral bottom is for you.

With criss-crossed straps on the chest and a thong in the back, this one-piece iteration is seriously sultry.

This article was originally published on June 7, 2023