We like to think we know the Zara website like the back of our hand. We can probably list the items on the New In page without skipping a beat. So you can imagine the surprise and intrigue that ensued when we spotted a new display, titled “Shape the Invisible.” Is this a new collection we didn’t know about? Did Holiday 2017 come early? Of course, we put on our detective hats and did a little digging. As it turns out, this is a new collection … ish. According to the site (and Instagram), the retailer is collaborating with new designer talent from schools like the Royal Academy of Antwerp, Parsons School of Design in New York, ENSAD in Paris and Kingston University in London to create fresh new styles. But here’s the kicker: Apparently, Zara is sending recycled styles from past seasons for these students to tweak, change and transform into new creations. (You can see some of them on display on the project’s page.) We don’t know much more than this—and you know we have questions. When and where will these unique pieces be available to the public? Is there a scholarship of sorts offered around this project? Will there be new school partners added to the list? Oy. We’re sure details will unfold in the coming days, weeks and months, and we promise to keep you in the loop as they do.
In the meantime, we’re just gonna mind our own business and load up on all these new pre-fall goodies. Excuse us while we buy all the boots.
