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Ulta Beauty's Best-Selling Skin Care Products Include An $8 Serum & A Microcurrent Device

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by Madge Maril and Brittany Leitner

Updated: Feb. 20, 2024

Originally Published: April 15, 2020

These are the best skin care products at Ulta.

We may receive a portion of sales if you purchase a product through a link in this article.

There isn't one type of shopper that Ulta Beauty is known for — rather, it’s reflective of the beauty store's diverse consumers. "Skin care really is for everyone," Nick Stenson, Ulta Beauty's senior vice president of Salon Services and Trend, tells TZR. "The skin care category appeals to broader audiences across varying age groups, races, and genders." If you’re a newbie to skin care or just want to see what products are beloved by Ulta fans, learning the best skin care products at Ulta Beauty is a great place to start.

The skin care products those audiences buy are just as unique as they are. "There’s a shift in the consumer mindset around skin care, too. It’s not as dominated by anti-aging and preventative care as it once was," Stenson continues. "The industry will continue to adapt to evolving consumer behaviors and needs, so in the near term expect to see greater focus on clean, natural products, personalized solutions, and more options."

While you can certainly glean a product's popularity by taking a peek at its reviews, you can go one step further by scrolling the retailer's very own best-sellers — which the brand just so happened to share exclusively with TZR. Ahead, the 10 best-selling skin care products at Ulta Beauty.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

1. Good Molecules Niacinamide Brightening Toner

Good Molecules Niacinamide Brightening Toner

Niacinamide Brightening Toner

Shoppers love this alcohol-free toner because it’s formulated with a powerful yet soothing blend of skin-brightening ingredients (like niacinamide) that help reduce the appearance of pores, dullness, and uneven skin tone. Plus, at under $15, it can become your new everyday staple.

2. NuFace Mini Facial Toning Device

NuFace Mini Facial Toning Device

Mini Facial Toning Device

The NuFACE Mini Facial Toning Device is a non-invasive treatment that targets sagging skin, jowls, and wrinkles. It’s perfect for those who are curious about microcurrent treatments because it’s a simple first step that can be taken at home.

3. BLUME Meltdown Acne Oil

BLUME Meltdown Acne Oil

Meltdown Acne Oil

Contrary to popular belief, adding an oil to your skin care routine can actually help reduce acne, not cause it. That’s because Blume’s acne oil uses healthy, non-comedogenic oils like rosehip and black cumin seed to help kill bacteria on-site and prevent future breakouts.

4. ELEMIS Pro-Collagen Cleansing Balm

ELEMIS Pro-Collagen Cleansing Balm

Pro-Collagen Cleansing Balm

Why wait until after you’ve cleansed to add powerful skin-plumping ingredients to your face? This collagen-enriched cleansing balm gets all your makeup off in the first wash, so you can move on faster to your serums and moisturizers.

5. BeautyStat Cosmetics Universal C Skin Refiner

BeautyStat Cosmetics Universal C Skin Refiner

BeautyStat Cosmetics

Universal C Skin Refiner

You may have heard of other powerful vitamin C serums, but this one from BeautyStat actually contains 20% of vitamin C. It’s the most potent vitamin C serum on the market, which helps brighten skin and firm it by boosting collagen.

6. Supergoop! Unseen Sunscreen SPF 40

Supergoop! Unseen Sunscreen SPF 40

Unseen Sunscreen SPF 40

If you’re not applying SPF every day, you should be. Shoppers love this SPF because it’s lightweight, non-greasy, and can be worn flawlessly underneath makeup. Plus, it’s 100% invisible on all skin tones, so say goodbye to milky streaks that take forever to blend into the skin.

7. N°1 DE CHANEL Red Camellia Revitalizing Serum

N°1 DE CHANEL Red Camellia Revitalizing Serum

Red Camellia Revitalizing Serum

Red camellia flower is a natural antioxidant that helps protect your skin from the environmental pollution it encounters every time you go outside. Plus, it helps target the five signs of aging, so skin appears refreshed and rejuvenated after just a week of use.

8. The Ordinary AHA 30% + BHA 2% Peeling Solution

The Ordinary AHA 30% + BHA 2% Peeling Solution

AHA 30% + BHA 2% Peeling Solution

The Ordinary is a TikTok favorite brand, and with good reason. It not only delivers powerful results with its potent formulas, but it’s also available for pocket change. The Ordinary helps make skin care accessible for everyone, and this AHA peeling solution is the easiest way to exfoliate once a week. Just apply to clean skin, wait 10 minutes, and then rinse it off.

9. CeraVe Renewing SA Cleanser

CeraVe Renewing SA Cleanser

Renewing SA Cleanser

Finally a drugstore cleanser that’s formulated without microbeads. If you have oily skin, this product is for you. It’s formulated with a gentle amount of salicylic acid to exfoliate and control excess oil production, but it’s gentle enough to use in your daily routine.

10. Tula 24-7 Moisture Hydrating Day & Night Cream

Tula 24-7 Moisture Hydrating Day & Night Cream

24-7 Moisture Hydrating Day & Night Cream

If you’re a fan of superfood in your skin care, this cream is the real deal. It’s packed with fruit extracts and seed oils to give your skin natural hydration. It helps protect skin all day long, even as it’s worn underneath makeup.

This article was originally published on April 15, 2020