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11 Hidden Gems At Sephora Under $25 Beauty Fans Keep Coming Back To

Updated: Feb. 20, 2024

Originally Published: Sep. 28, 2019

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Sephora stores don't necessarily feel gigantic. You can get from the front door to the back of the store fairly quickly. You can typically find what you're looking for in, oh, 10 minutes. But that's just it — what about what you're not looking for? If you step into the beauty retailer with an open mind and even more open wallet, hunting for hidden gems at Sephora, then suddenly it turns into a labyrinth of lipsticks, skin care, and endless eyeshadow palettes.

Throw in the fact that new products seem to arrive every single day, and it can feel like quite the task to filter through the store's humongous selection. But this is where the retailer's cult appeal steps in; because you are never the only beauty shopper looking through the store, online or IRL. And with great numbers comes a great number of reviews — pushing those previously hidden cult favorites to the top of your shopping radar.

The best part? Although you may visit Sephora to pick up your favorite $125 eyeshadow palette, so many highly reviewed products at the beauty store are under $25 (like this colorful lipstick collection which retails for just $8 per tube). Which means that finding affordable beauty products at Sephora is easier than you'd ever think, too.

To get started, just keep on scrolling. Below, 11 hidden gems you can shop at the beauty store all under $25.

Skin Care

Lip Sleeping Mask

Lip Sleeping Mask

Even though this lip mask has a head-turning 5,800 perfect reviews on Sephora, it still retails for just $20. Pro tip: Use a thin layer as a moisturizing gloss before a long night out.

Pure Skin Face Cleanser

First Aid Beauty

Pure Skin Face Cleanser

Pick up this under-$25 First Aid Beauty buy to see how a face cleanser could win itself 2,500 perfect reviews. (Hint: It's formulated with aloe leaf juice *and* glycerin.)

Water Replenishment Cotton Sheet Mask

Water Replenishment Cotton Sheet Mask

This highly rated sheet mask gives you a chance to try out the famous K-beauty brand for under $10 (and also uses a swoon-worthy mix of marine collagen and witch hazel).

Take The Day Off Cleansing Balm, 1 oz

Take The Day Off Cleansing Balm, 1 oz

Clinique's cleansing balm remains a cult favorite, year after year; and this travel-friendly size is great for tossing in your makeup bag without wondering if it'll spill everywhere during your flight.

Makeup & Tools

#LIPSTORIES in "Vacation Goals"

Sephora Collection

#LIPSTORIES in "Vacation Goals"

The Sephora Collection's #LIPSTORIES lineup is *incredibly* impressive — especially for an in-house lipstick collection. It features three finishes (matte, metallic, and satin), plus tons of unique shades.

Beauty Bento Bouncy Shimmer Eyeshadow Trio

Beauty Bento Bouncy Shimmer Eyeshadow Trio

Loved for its portability, Kaja's Beauty Bento trios come in both matte and shimmer finishes — with the glitter shades known for being shockingly bright.

Boi-ing Cakeless Concealer

Benefit Cosmetics

Boi-ing Cakeless Concealer

While still pretty new — having debuted in August — Benefit's full-coverage Boi-ing Cakeless Concealer already has won itself more than 2,700 5-star reviews at Sephora.

Stunna Lip Paint Longwear Fluid Lip Color in "Uncensored"

Stunna Lip Paint Longwear Fluid Lip Color in "Uncensored"

For as much attention as Rihanna's beauty line (deservingly) receives, it can be surprising to see that its fan-favorite products — like this universal red lipstick — are still affordable.

Superhero Elastic Stretch Volumizing Mascara

Superhero Elastic Stretch Volumizing Mascara

Add IT Cosmetics' Superhero Elastic Stretch Volumizing Mascara to your mascaras-to-try list (if you haven't already): It's formulated with biotin, protein, and peptides to ensure your lashes stay flexible even while coated.

Brush #7B

Anastasia Beverly Hills

To achieve the brand's iconic brows, you first must pick up one of its pomade-friendly brushes. The #7B's brush tip is razor sharp, allowing you to create thin, hair-like lines with your chosen brow product.

The Original Detangling Hairbrush

The Original Detangling Hairbrush

You won't regret adding Tangle Teezer's flexible brush to your haircare routine. It can be used on dry or wet hair, flawlessly detangling knots while also distributing your hair's natural oils (or any added products).

This article was originally published on Sep. 28, 2019