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31 New January 2021 Beauty Launches That Make For The Perfect Beauty Stash Revamp

Updated: Feb. 20, 2024

Originally Published: Dec. 31, 2020

Dr. Barbara Sturm

We may receive a portion of sales if you purchase a product through a link in this article.

Everyone is well-familiar with the concept of spring cleaning, but with the year everyone endured with 2020, why not some new year cleaning, too? That's exactly what experts suggest as the world moves into 2021, because the best new January 2021 beauty launches are perfect for overhauling your current beauty regimen.

This isn't to say that you should get rid of everything. However, if you're looking for a new vitamin C serum, Dr. Barbara Sturm has you covered with her exciting and innovative drop. If you haven't been loving your current primer, Gucci Beauty has a luxe formulation that guarantees all-day wear. And if you're ready to start rocking your natural nails but a top coat just isn't enough, Zoya's new Calcium Boost Strengthener will completely restore your tired nail beds.

And it doesn't end there. Ahead, check out 31 new products that are like nothing you've ever seen, and are everything needed for a beauty routine that's thorough and effective.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

January 2020 Beauty Launches: Skin Care

Meno-Reverse Up-Lift Sculptor

Meno-Reverse Up-Lift Sculptor

Launching in early Jan., this serum is specially designed to lift the appearance of the skin on the cheeks, jawlines, and neck. Its roller application makes for easy use, especially in hard-to-reach places.

Perfectif Night Even Skin Tone Cream

Perfectif Night Even Skin Tone Cream

This perfecting night cream, arriving in early Jan., assists in fading dark spots and evening skin tone in your sleep. With peptides, vitamin C, and ceramides, it dishes out smoother skin with less fine lines.

Dr. Barbara Sturm The Good C Vitamin Serum

Dr. Barbara Sturm

The Good C Vitamin Serum

This proprietary formulation of vitamin C boasts a concentration of 5% vitamin C as well as kakadu plum to create a glowing, healthy complexion. And the added aloe vera and hyaluronic acid provide intensive moisture and hydration for your skin.

Microbiome Mist

Microbiome Mist

In early Jan., this microbiome mist from Kaibae — improving the skin's barrier through plant polyphenols, prebiotic sugars, and postbiotic peptides — will launch. The formula not only improves the skin's resilience, but also protects against environmental stressors.

Halo AHA + BHA Evening Serum

Halo AHA + BHA Evening Serum

Launching Jan. 12, this 11% AHA/BHA blend will provide unmatched retexturizing and nourishing for dull and damaged skin.

Kombucha Cleansing Treatment

Kombucha Cleansing Treatment

Prebiotic inulin, a plant-based extract derived from chicory roots, is what makes this early Jan. launch so special. Also incorporated is kombucha and soap berry peel to better cleanse away impurities while maintaining the skin's moisture.

Collagen Booster

Collagen Booster

In early Jan., Avon will launch a collection of ingestibles. A favorite is the Collagen Booster which supports healthy collagen production for firmer- looking, radiant skin. To use, simply add one scoop to water, juice or coffee. You can't even taste it.

Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream

Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream

This late Dec. drop blends the power of an anti-aging serum, with the relief and soothing of a cream. Formulated with niacinamide, and vitamins E and B5, this plastic-surgeon approved formula reduces signs of aging in almost an instant.

January 2020 Beauty Launches: Hair Care

Volumizing Blow-Dry Spray

Volumizing Blow-Dry Spray

A heat-protective lightweight spray, this late Dec. launch not only protects from heat, but also creates volume and shine for dry, brittle hair.

Frizz Ease Brazilian Sleek Frizz Immunity Shampoo

Frizz Ease Brazilian Sleek Frizz Immunity Shampoo

Use of heat tool can leave hair damaged and frizzy, but this early Jan. launch combats that masterfully. Designed with a Frizz Immunity Complex, hair actually gets smoother when blow-dried.

Ali Fedotowsky Collection

Ali Fedotowsky Collection

Can you ever have too many hair accessories? The answer is no. On Jan. 1, the Scünci team will officially unveil a collection with Ali Fedotowsky. The collection includes cozy scrunchies, all the way to date night hair pins.

Castor Oil & Mango Butter Defining Gel

Suave For Naturals

Castor Oil & Mango Butter Defining Gel

Naturals know how difficult it can be to find a gel without flakes, but in early Jan., Suave's new formula will be here to save the day. With no parabens or dyes, it's completely curl safe, and super hydrating.

Coconut Fine Curls Conditioner

Coconut Fine Curls Conditioner

This lightweight formula of coconut water, flaxseed, and citrus oil is for fine to medium curls and hydrates hair without weighing it down. Check it out when it hits stores in early Jan.

Round Smoothing Brush

Round Smoothing Brush

If at-home blowouts are your thing, this Jan. 1 launch is perfect. The brushes are available in four sizes that smooth, detangle, and style.

Shea Butter & Pear Color Repair Concentrate

Shea Butter & Pear Color Repair Concentrate

Available in mid Jan., this rinse out mask, packed with shea butter and pear, is designed for color treated and bleached hair that's in need of repair.

January 2020 Beauty Launches: Makeup

Color Sensational Ultimatte

Color Sensational Ultimatte

Created with texture blurring gels for an extreme matte finish, this early Jan. launch is both lightweight and high-impact.

MOODSTRUCK Opulence Matte Lipstick

MOODSTRUCK Opulence Matte Lipstick

Just when we thought matte lipsticks were taking a backseat, they're returning with a vengeance. This early Jan. launch is created with hydrated silica and a blend of waxes for pigmented color with a smooth finish.

Tinted Moisturizer Skin Balm

Tinted Moisturizer Skin Balm

Moisturizers, antioxidants, and extracts make this sheer-to-medium coverage balm just as much skin care as it is makeup. Available in three shades, it gives skin a natural sheen and glow.

Gucci Sèrum de Beatè Fluide Soyeux

Gucci Sèrum de Beatè Fluide Soyeux

On the market for a new primer? Why not make it Gucci? On Jan.1, you can. This blurring and lightweight formula ensures that you maintain optimal and longwear coverage all day long.

CC Camo Cream Foundation

e.l.f. Cosmetics

CC Camo Cream Foundation

This color correcting cream, launching Jan. 16, gives you a natural complexion with the benefits of a full-coverage foundation. Try one of the 20 shades.

Brash Brow Eyebrow Mascara

Brash Brow Eyebrow Mascara

According to Imayla Beauty, "defined yet natural brows" will dominate in 2021. This eyebrow mascara, which was released in late Dec., provides natural definition and is offered in seven shades.

January 2020 Beauty Launches: Nails

Ultra Glossy Seal Top Coat

Ultra Glossy Seal Top Coat

Leave it to Zoya to further revolutionize the top coat. With an oxygen-activated formula, it doesn't require LED lamps or UV rays for fast and longwear drying. Grab yours in early Jan.

Breathable Calcium Boost Nail Strengthener

Breathable Calcium Boost Nail Strengthener

Let 2021 be the year that your nails grow stronger than ever. Calcium, vitamin B5, vitamin C and argan oil nourish dry, damaged, and thin nails.

Hydrating Hand Mask

Hydrating Hand Mask

Winter is here, so hydrate with this Hydrating Hand Mask launching in early Jan. The formula of vitamin E, macadamia oil, and shea butter restores life into dry hands.

Dial It Up Collection

Dial It Up Collection

Time to revamp your nail collection. In early Jan., Essie is introducting 10 fast-drying new shades inspired by retro-futuristism.

January 2020 Beauty Launches: Body

Moon Glory Spongelle

Moon Glory Spongelle

Bikini Mask

This Jan. 25 drop comes right in time for us to begin prepping our bikini lines for the spring. Containing hemp seed oil, aloe vera, and grapefruit, it relieves irritation and prevents ingrown hair.

Nutricosmetics

Grown Alchemist

Early Jan., Grown Alchemist will launch a range of superior supplements including: a Detox Complex, Dermal Smoothing, Cellular Repair, Probiotic Nutrient Support, and Hair Complex.

Adaptogen Nourishing Hand Cream

Adaptogen Nourishing Hand Cream

The new brand, arriving Dec. 27, includes this rich, ultra-nourishing cream that leaves hands feeling soft and pampered, not greasy. With apricot seed oil and avocado, tired hands will be revitalized and hydrated.

January 2020 Beauty Launches: Fragrance

Candy Love

Made with flirtatious girls in mind, this fragrance features notes of candy apple, rose, and vanilla, bringing up memories of springtime.

Graphic Collection

Graphic Collection

On Jan. 2, diptyque’s best-selling candles — Baies, Figuier, Roses, and Tubereuse — will get a revamp with a festive colorful pattern like nothing we've seen from the brand before.

This article was originally published on Dec. 31, 2020