The Emerging Denim Brand That Hailey Baldwin & Gigi Hadid Can't Get Enough Of

When it comes to utterly cool, It girl approved fashion, designers from Australia just seem to get it. Case in point: The Australian denim brand Ksubi is a fan-favorite amongst the style set. With a full range of classic staples, as well as trend-driven, streetwear-ready pieces, the fashion label has become a must-have in any fashion lover’s closet. And just in case you need any more convincing, it’s been seen on both the Kardashian-Jenner clan and the Hadid sisters, alike.

Chances are you’ve already stumbled across Ksubi while scrolling through Instagram for your latest fill of sartorial inspiration. But in case you aren’t familiar with the cult denim label, just know that you’ll find a way to wear the brand for nearly every casual occasion. And of course, if you find yourself a bit stumped you can always look to your favorite It girls.

For the days when you’re out running errands, style a classic pair of relaxed jeans with casual layering pieces like top model Gigi Hadid, who effortlessly wore the $240 Playback Jean with a knit sweater and a utility vest. She's also worn the jeans with a denim shirt in warmer weather.

If you’re looking for a slightly more elevated approach to the brand’s denim, take a cue from another key player in the industry, like Hailey Baldwin. The newly-wed opted for an all-black look with an oversized leather jacket and strappy sandals to complement her black Playback Jeans — which are currently on sale for $87.

However, if you’re looking for a cool piece for the office that can be just as easily worn to happy hour, after (or even a night out on the weekend) Olivia Culpo styled the Shelter Dress, $192, with a pair of knee-high boots. And if the occasion requires a little more coverage, you can always wear the dress with sheer denier tights underneath.

When in doubt, you can never go wrong with the classic winter outfit formula of jeans and a basic top, like a black turtleneck. Khloe Kardashian sported this easy combination with a chic black tote and pointy-toe pumps, proving that these jeans — even when they’re distressed like hers — can feel equally as polished as they are edgy.

Ready to add this celebrity-approved denim brand into your closet? Scroll down to shop the styles these It girls can't stop wearing along with other cool pieces from the brand.