Parisian style is an artful blend of traditional and modern, masculine and feminine, striking and pared-down; it's the embodiment of effortlessness. Though France isn't the only part of the world that possesses these qualities (think: Copenhagen, London, New York, Tokyo, and beyond) the French are nonetheless admired for them on a practically daily basis. Whether you're a full-fledged francophile or simply share an affinity for unfussy style, the simplest and swiftest approach to adopting similar wardrobe traits is by turning to French brands that offer chic minimalist essentials. Et voila!
Now that spring is in bloom and your outfits are shifting to fit warmer temperatures and breezier scenarios, a fresh set of staples is on the docket. Cool swimsuits, breathable fabrics, easy-to-style separates, and lightweight layers all top the shopping list. Ahead, discover six Parisian brands that offer all of the above. The must-try list includes a classic lingerie label that will make getting dressed (and undressed) every day a luxurious experience, and an influencer's new Paris-based label offering everything you need for your next Instagram snap. So, continue to see (and say bonjour to) the brands that should be on your radar and go shop their latest arrivals to build out your spring wardrobe.
13 Bonaparte
This Paris-based women's and menswear label melds simplicity and functionality by way of super pared-down separates that fit perfectly within a minimalist's wardrobe.
Baserange
Meet the Parisian lingerie label that's a mainstay in every cool girl's top drawer. Stock up on the season's offerings of classic-shaped bras and underwear and snag a somethin-somethin in one of the splashier colors, like the lime green bra below.
Musier Paris
Influencer Anne-Laure Mais of Adenorah founded Musier Paris in March 2018 and releases new product every two months. The collection is akin to Mais' personal style — chic, wearable, and muse-worthy.
Ysé
If you've been on the hunt for an inclusive swim and lingerie label then look no further. Ysé's beautifully-crafted collection can be viewed on their e-commerce site shot on a range of body types, which for an industry that often focuses on super-slim figures, feels innovative. The fabrics range from Calais lace to Austrian embroidery to Italian microfibre fabrics and the aesthetic is cool, clean, and grown-up.
Veja
This Parisian sneakers label champions transparency, organic materials, and fair trade sourcing, which means you can invest in a pair of sleek sneakers and do something good for the planet at the same time. Style yours with a printed midi dress, t-shirt and denim cutoffs, or even a polished blouse and wide-leg trousers — they're perfectly versatile.
Modetrotter
When you think of minimalist style, a palette of black, white, and gray typically comes to mind but Modetrotter is the exception. The brand's selection of mix-and-match separates — like boiler suits, tailored slacks, and basic tees — also come in a fun range of hues like ballet pink, tangerine orange, and more. In other words, add a pop of color by way of your Modetrotter find.
