Taraji P. Henson Just Launched Her Own Haircare Brand At Target

What happens when you cross the worlds of celebrity beauty, inventive hair care, and luxury-meets-drugstore pricing? According to one of Target's latest launches, that would be Taraji P. Henson's new hair line, TPH by Taraji. First teased on the brand's Instagram account back in September of 2019, the haircare line has finally arrived — with its official launch date set for Jan. 29.

Though the actor's new haircare line is just as much about your scalp as it is about your tresses. In an interview with People magazine, Henson noted that she'd realized her scalp "wasn't being cared for"; something that inspired the star to include a color-coded scalp-care collection within the line — complete with uniquely designed Tri-Touch and Duo-Touch applicators that reach through thick or styled hair to deliver ingredients directly to where they're needed most. "I know that if I didn’t go into acting, I would have been a cosmetologist," Henson told People.

And the scalp-care collection includes just four of the 17 new products offered by TPH by Taraji, which also features three more categories dedicated to cleansing, repairing, and treatment stylers. Additionally, you can shop the line exclusively by your hair type; the website has the products broken down into straight, wavy, curly, and coily collections as well. Regardless of how you shop, every single product from the brand is under $20, with this inaugural drop's prices ranging from $8.99 to $14.99.

Another reason to celebrate: All of the products in the TPH by Taraji line are vegan, cruelty free, gluten free, and safe for all hair types (including color treated). Moreover, every single bottle used in the collection is recyclable, according to its website.

Naturally, Henson is just as excited about the launch as fans are. The celebrity shared a photo on her own Instagram account of her hair, post-TPH by Taraji routine. (Henson also told People that she regularly uses the scalp scrub, Master Cleanse, Hustle & Co Co-Wash, and Make it Rain conditioner, to name a few.)

At the moment, the only place to find the new TPH by Taraji line is at Target, though you can browse all of the products and read more about them on the official website, tphbytaraji.com. Keep reading to shop a few of the eye-catching new haircare products from the brand.