Scent and memory are intertwined, as the brain's olfactory bulbs are the reason why we can't forget certain smells. Buttery popcorn, motor oil, freshly cut grass... you might not be around them, but reading the words are almost just as vivid as being in their presence. Your perfume should have that same effect, long after you exit the room — and the best new luxury fragrances of 2019 just so happen to be ones that will leave that sort of indelible mark long after the year is up.
This isn't just because they feature notes like lavender essence, cedar wood, Roman chamomile, or creamy vanilla. Our selections — as chosen by BDG fashion and beauty editors for the 2019 TZR Beauty Awards — also speak to the undying notion of beauty truly being accessible for everyone. Two of our selections — Gucci Mémoire d'une Odeur Eau de Parfum and Maison Francis Kurkdjian Exclusive Gentle Fluidity Silver — are gender-neutral fragrances meant to be enjoyed universally. And the fun doesn't just stop at pretty bottles that eventually collect dust on your vanity. Brooches, bracelets, and tattoos — like the ones from Diptyque's Prêts-à-Parfumer line — ensure that your scent will follow you everywhere you go.
Ready to make some memories of your own? See our six fragrant picks below.
Diptyque Paris Fleur De Peau Perfumed Brooch
"I was able to smell [this] throughout the day. Super easy to insert, and I loved the scent as well." — Ryan Gale, TZR Fashion Market Assistant
Maison Margiela Replica Whispers In The Library Eau De Toilette
"This scent is soft, slightly sweet, but also musty in a nice way. [I] totally note the book smells in here, and like that it's overall subtle. [It's] a great day-to-night scent that I would definitely wear again. It reminds me a little bit of a subtler, more grown-up alternative to scents like Daisy and Flowerbomb that I wore in college." — Aemilia Madden, TZR Senior Fashion Editor
Maison Francis Kurkdjian Gentle Fluidity Silver Eau De Parfum
"I love this scent. It's clean and sexy, and a perfume I'd share with my girlfriend for sure." — Tembe Denton-Hurst, Nylon Beauty Editor
Byredo Sundazed Eau De Parfum
"I am literally obsessed with this scent. It has the perfect level of intensity for my sensitive nose, but the staying power is unreal." — Theresa Massony, Elite Daily Senior Style Editor
Gucci Mémoire D'Une Odeur Eau De Parfum
"Once it settles on the skin, it's invigorating — the notes of rose turn up to reveal almost a fruity vibe. The bottle is the perfect vanity accoutrement." — Lauren Caruso, TZR Site Director
Yves Saint Laurent Libre Eau De Parfum
"Not too strong, but still a lovely finish. [The] bottle is super fun." — Kelsey Stewart, TZR Editorial Assistant
