Tom Ford's New Beauty Collection Has An NSFW Name We Can't Repeat

There's something utterly sexy about Tom Ford — both the man and his brand. Though close friend Carine Roitfeld calls him a gentleman, the body-hugging silhouettes of his dresses and the decadent black and gold packaging of his Boys lipsticks make you think twice. This isn't your grandma's brand — and you certainly shouldn't let her see the name of the new Tom Ford Beauty products: F*cking Fabulous.

Devotees know that F*cking Fabulous, the fragrance, launched last year at the time of his Spring/Summer 2018 presentation in New York City. The matte black, square top 50 ML bottles were all you saw on any beauty editor's InstaStory for weeks on end. And then once it hit Sephora's digital shelves, the "loves" kept on racking up — partially because of the warm fresh lavender and leather blend that the brand calls "aromatic foreplay" — and partially because of the product's very cheeky name. Oddly enough, the brand landed on its NFSW branding sort of by accident.

“We were sitting in a meeting smelling the fragrance and Tom said, ‘This is f*cking fabulous,’” John Demsey, executive group president of the Estee Lauder Companies (which owns Tom Ford Beauty) told Coveteur last year. “I said, ‘Yeah, it is f*cking fabulous.’ He said, ‘Well, why not [call it] F*cking Fabulous?’ So we did. It’s a descriptive. Some people talk about fragrance ingredients; we talk about how it smells.”

And with products this good, there's no need to mince words. Check out the new launches, ahead.