This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Jillian Dempsey, professional makeup artist and accomplished product innovator introduces a new vegan cheek colour, formulated with natural and organic ingredients. This next generation formula glides on the cheeks and immediately becomes one with the skin. "As a makeup artist, I have my go-to products that deliver consistently pretty results for my clients,” says Jillian Dempsey. "Blush is one of my favourites. It's transformative because depending on where you apply it, you can change the shape of your face. The Cheek Tint has an unbelievably smooth texture, so blending is fast and finger friendly.” The Cheek Tint is the latest in a series of products Dempsey has developed to offer healthier makeup that still performs to Hollywood's demanding standards. As an alternative to traditional petroleum jelly, Dempsey formulated with plant waxes, making the Cheek Tint both easy to blend and nourishing on skin. The rhus verniciflua peel wax, derived from tree berries, and the sunflower seed wax help moisturise and provide protective barrier to the skin for a smoother appearance and a natural-looking flush. Poppy is a soft coral. Jillian says "This is a bright shade but sheer enough that it is wearable. I was inspired by a discontinued shade of powder blush I discovered while in London years ago. I have held onto this one little cube because I loved the cheerful colour. I gave it to my lab and put a new spin on the original.”