The mousse-like texture of SHISEIDO's Minimalist Whipped Powder Blush transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. Its AirFusion Technology features micro bubbles of air that lend this mousse-to-powder blush a featherweight feel, while flexible silicone powder creates a silky texture that never looks dry. Available in eight vivid shades inspired bySHISEIDO's muses and collaborators from the company's beginning to the current day.£70 per 10.00g