Lindsay Colameo is a seasoned freelance beauty writer and editor with over a decade of experience contributing to leading print and digital publications including Allure, InStyle, TZR, and more. Her published work marries her product expertise and deep understanding of the industry, to deliver honest, informative, and compelling content that helps readers better navigate the beauty aisle and their online shopping carts. Lindsay tests thousands of products every year and works alongside experts in skincare, haircare, and beauty to deliver vetted recommendations and genuine content that readers can trust.
Lindsay’s career began in 2010 at Allure Magazine where she spearheaded the relaunch of the brands monthly beauty box subscription service (Allure Beauty Box), and contributed regular beauty content (both in print and online), including writing and editing over 6,700 expert product reviews to help guide shoppers today. She now works as the Principal Editor at Perfect Corp., the leading AI and AR beauty and fashion tech solutions provider, where she re-imagines the consumer shopping experience through interactive AI- and AR-powered technologies.
Known among friends and family as the ‘beauty guru’, her love for the beauty industry and desire to help consumers navigate the infinite options through vetted, honest, editorial content continue to inspire her work today.
(Mindfulness)
The 15-Second Gratitude Trick That Will Boost Your Mood Daily
There’s a science behind it.
(Cult Status)
How Fresh Sugar Lips Became The World’s Most Wanted Lip Balm
An inside look.
(Back To Basics)
Everything You Need To Know About Shea Butter In Your Skin Care Routine
Why experts love this hydrating ingredient.
(Cult Status)
How Urban Decay’s NAKED Palette Hit Over A Billion Dollars In Sales
One palette is sold every six seconds.
(Living)
How I Planned My Happily Ever After in the Middle of a Global Pandemic
(Beauty)
How I Treated My Thinning Hair With Harklinikken's Customized Hair Treatment
(Cult Status)
Why Maybelline Great Lash Sells A Tube Of Mascara Every 5 Seconds
(Beauty)
Luxury Brands Are Setting Their Sights On Home Fragrances These Days — Here’s Why
(Cult Status)
Why Estée Lauder Advanced Night Repair Sells 22 Bottles Every Minute
(Cult Status)
How The Lip Bar's Bawse Lady Lipstick Gained Thousands Of Fans — Including Chaka Khan
(Beauty)
The $5 Mascara That Makes Me Look Like I’m Wearing Falsies
(Cult Status)
Why NARS Orgasm Blush Has Fans Coming Back, Round After Round
(Beauty)
Everything You Need To Know About Hyaluronic Acid
(Cult Satus)
How Charlotte Tilbury Pillow Talk Became The Country's Best-Selling Lipstick
(Cult Status)
This Is Why Crème de la Mer Is So Expensive — & Worth The $350 Price Tag
(Beauty)
How The Old Guard Of Beauty Is Winning Over Gen Z, One Instagram Post At A Time
(Cult Status)
L'Oreal Sells One Tube Of This Exact Mascara Every 5 Seconds
(Cult Status)
Essie Sells 34 Bottles Of This Exact Nail Polish Shade Every Single Hour (!)
(Cult Status)
Too Faced Better Than Sex Sells Every 7.5 Seconds — Here's Why
(Beauty)
How To Get The Most Out Of Your Injectables & Fillers — And Avoid Bruising