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Here Are The Prime Day Fashion Deals We're Buying Before They Sell Out
by BDG Commerce
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Originally Published: 
We may receive a portion of sales if you purchase a product through a link in this article.

Prime Day 2024 has arrived, and with it the golden opportunity to stock up on wardrobe essentials at prices you just won’t find anywhere else. Right now, you’ll find major discounts on Amazon’s in-house labels and cult-favorite brands alike. Whether you’re in the market for daily essentials like multipacks of socks and underwear, or some special accessories that look far more expensive than they are (especially today), you’ll find it here.

67% Off The Bali One Smooth U Bra

This Bali T-shirt bra is equally built for comfort and function, thanks to its convertible straps, breathable cups, supportive underwire, and U-shaped back to keep straps from slipping. The lightweight bra comes in 10 colors and a wide range of sizes. It’s earned more than 25,000 positive ratings on Amazon, and right now you can snag it for a serious discount.

69% Off Adidas Cloudfoam Sneakers

Combining comfort and style, these Adidas sneakers feature a Cloudfoam midsole and memory foam sockliner for extra cushioning. They're made of at least 50% recycled content while their rubber sole ensures a safe grip and sleek style. Featuring the signature three stripes of Adidas, the shoes are available in 10 colors.

74% Off These Mid-Rise Levi’s Skinny Jeans

An amazing buy, these Levi's 311 skinny jeans have a comfortable mid-rise fit and classic five-pocket styling. Made from a blend of cotton, viscose, and elastane, they offer lots of breathability and stretch.

60% Off Adidas Slide Sandals

Popular with over 50,000 reviews and a 4.5-star rating, these classic Adidas slides have been a fashion mainstay, serving as perfect post-workout waterproof shoes as well as casual day-to-day wear. They feature a durable, shock-absorbing EVA outsole and a fast-drying foam footbed. Available in over 40 colorways.

64% Off These High-Rise Tapered Jeans

The best-selling, high-rise Amanda jeans are on massive sale right now, and they're a practical wardrobe essential. They have a classic tapered silhouette that gives them just a bit of polish, making them versatile enough for weekdays and weekends alike.

70% Off This Comfortable Yet Chic Sleeping Mask

This 3D sleeping mask goes over your eyes to block light while you sleep, but it doesn't actually press into your eyes. The 3D design of the mask makes contact with the bridge of your nose and your forehead, so that even those with sensitive eyes can sleep soundly. Snag it for a shockingly low price while it lasts.

48% Off These High-Waisted Biker Shorts

Offered in three inseam lengths for the perfect fit, these ultra-stretchy biker shorts are perfect for workouts and everyday wear alike. The high-waisted design offers gentle compression, while the dual side pockets are ideal for stashing your daily essentials. Pick them up in a few different colors, because this deal won't last long.

64% Off These Popular High-Waisted Leggings

Available in dozens of colors, these high waisted leggings are not see-through, feature four-way stretch, and are sweat-wicking to stay cool. They're stretchy enough to be comfortable all day long without losing their shape or snug fit.

45% Off A Popular Sports Bra

This strappy sports bra isn't just cute, it's also comfortable and supportive thanks to the lined shelf, four-way stretch material, and moisture-wicking properties. It's a fan-favorite on Amazon with 28,000 five-star reviews. Luckily, it comes in three dozen styles so you can stock up.

62% Off Levi’s Denim Shorts

These timeless Levi's shorts are the number one bestsellers on Amazon for women's shorts. They feature a 100% cotton construction to make them feel surprisingly soft. Plus, they come with an easy-to-style high-rise fit and are easy to machine wash.

54% Off A 4-Pack Of Stackable Storage Drawers

Stash bathroom supplies, skincare and makeup, medicine bottles, and more in these convenient transparent storage drawers. They're stackable for convenience and everything is kept covered to reduce dust buildup. And since they're clear, you can easily see what's stored inside.

30% Off Hanes Wireless T-Shirt Bras

This well-reviewed wireless T-shirt bra provides a seamless look underneath clothing thanks to smooth, flexible foam cups. It offers secure support while feeling incredibly lightweight and features mesh panels for maximum breathability. As a bonus, this bra includes convertible straps to accommodate any top.

50% Off These Flared Leggings That Are Exceptionally Soft

These flare leggings have made their way into the closets of more than 30,000 Amazon shoppers. They're made with a super soft and stretchy fabric that is perfect for running errands, working out, or a chill day spent on your couch. Reviewers especially love the high-waisted fit.

59% Off A 6-Pack Of Clothes & Blanket Storage Bags

These extra-large blanket storage bags are made of a breathable, non-woven fabric, so you don't have to worry about your extra bedding or winter sweaters getting dusty or moist when they're in storage. Unlike other storage bags, these hold a lot — up to one chunky comforter, three blankets, or 25 pieces of clothing — and you'll be able to see what's inside with the clear storage window.

35% Off The Stanley AeroLight Transit Bottle

Snag this sleek Stanley tumbler while it's on sale and keep your drinks hot or icy for hours. Designed for travel, this bottle is ultra-lightweight and has a locking leakproof lid that's easy to drink from.

36% Off A Nontoxic Stain Remover That Works So Well

Consider this stain remover spray magic in a bottle as it quickly and effectively eliminates even hard-to-remove stains. Miss Mouth's Messy Eater spray is a commercial grade stain remover spray that's fragrance-free and easy to use. Keep one in by your laundry area and another in your bag for on-the-go stain removal!

50% Off Calvin Klein Underwear

Between the carousel logo, bikini cut, and slightly stretchy cotton material, these Calvin Klein panties are absolutely timeless from a style and comfort perspective. So, it should be no surprise that this multipack has a 4.7-star rating on Amazon. At this price, now's the perfect time to restock your top drawer.

36% Off A Pair Of Trending Shopper-Approved Sunglasses

These highly rated oval glasses have earned a 4.5-star overall rating on Amazon after more than 2,000 reviews. They reduce glare and protect your eyes from both UVA and UVB rays. They're available on sale in several colors in the listing.

75% Off Maidenform Bralettes

This wireless, lacy bralette combines comfort and chic style in one easy-to-wear bra. With a convertible style to wear as a halter, crisscross back or standard fit, the soft foam cups enhance your shape while side boning adds extra support. The bra helps keep you cool, too, thanks to breathable mesh sides.

62% Off Calvin Klein Bras

Lightly lined with memory foam and covered in smooth microfiber, this T-shirt bra is designed for comfortable coverage and support — without showing through your clothing.

57% Off Warner’s Ultra-Comfortable Bras

With an average 4.5-star rating from over 24,000 reviewers, this comfortable bra is difficult to ignore. It doesn't have any wires, but it still supports with contoured cups, front-adjustable straps, and a stretchy band.

50% Off A Belt Bag That Keeps Everything Organized

This spacious fanny pack is a low stress, convenient way to store all your essentials. It boasts multiple zippered pockets and is constructed from a durable, water-resistant material. It comes highly endorsed by Amazon reviewers, too, nearly 50,000 of whom have weighed in to give it a 4.6-star rating.

26% Off These Hyper-Popular Seamless Thongs

This five-pack of thongs is a certified favorite on Amazon, with 50,000 five-star reviews and bestseller status. They're soft, smooth, and stretchy, which makes them unbelievably comfy and breathable. They're also seamless, so you can say bye-bye to panty lines. They're available in 10 multipacks with different colors, so now's a great time to refresh your underwear drawer.

74% Off Maidenform’s Lingerie-Inspired Bra

This popular underwire bra features a touch of lace along the band, an uplifting design, and smooth cups that disappear under a T-shirt. The plunging demi cups work great under low-cut tops. Choose from multiple colors and styles in the listing.

56% Off A Pair Of Sunglasses With Over 30,000 Ratings

These tortoise-shell sunglasses are timeless and chic, and have round frames and polarized lenses that offer UV400 sun protection. These have 32,000 Amazon reviews and counting, and have earned their impressive, 4.6-star average rating. Snag this deal while it lasts.

35% Off Hanes 100% Cotton T-Shirts

A number-one best-seller on Amazon, these cotton undershirts are made from 100% cotton and boast moisture-wicking and odor-fighting technology. They're tag free for comfort and long enough to stay tucked in.

32% Off A Viral Sports Bra

There's a reason this is the number one best seller in women's sports bras: it's comfortable, functional, and cute, and comes in at a great price point. Made of a sweat-wicking material that is lightweight and breathable, this bra has a perfectly stretchy feel with a racerback for added support. It's available in a slew of fun colors and the longer shape makes it ideal for wearing on its own, although it can also be worn underneath another shirt.

20% Off No-Show Socks That Won’t Budge

Stocking up on basics is always a smart idea during a big sale. These no-show socks are so great, and have a silicone backing to hold them in place. These are a favorite amongst our shopping team, who report back that they truly stay in place, prevent blisters, and don't show under shoes. This is a pack of six.

52% Off The Warner’s Wireless Easy Does It Bra

"Easy breezy" are the best words to describe this bra from Warner's — it's seamless, lightly lined for support, has smoothing side panels, and is made from a super-stretchy nylon blend. Over 4,800 reviewers have given it a five-star review, writing that it's the "most comfortable bra" and causes "no poking, no squeezing, no pinching."

56% Off A 2-Piece Samsonite Luggage Set

This scratch-resistant set of highly rated hardside luggage comes with a 20-inch carry-on and a 24-inch piece. Both are expandable and feature 360-degree spinner wheels that let you roll with ease. The 24-inch model has a side-mounted TSA-approved lock to keep your belongings safe and both pieces have adjustable handles with an ergonomic grip.

40% Off Hanes Boxer Briefs

This six-pack of boxer briefs is a best-seller, boasting an impressive 4.6-star overall rating after 147,000 reviews. Made from breathable cotton, the tagless underwear is designed with the brand's Comfort Flex waistband for ultimate flexibility.

58% Off Reebok Sneakers

These classic white Reeboks are so easy to style, and feature a padded collar, a true leather upper, and lightweight memory foam cushioning in the soles. The result is a comfy sneaker that you could spend all day in. It's no wonder these have a glowing, 4.5-star average rating. Choose from one of 40 different color options.

51% Off These Breathable Seamless Mesh Briefs

This five-pack of seamless bikini-style underwear is such a steal. Made with a lightweight mesh design that's super breathable, these are destined to become your new favorite underwear. This pack of neutrals is versatile for any outfit, but there are tons of fun color combinations available. Act fast while the sale lasts.

57% Off A Set Of Luxe Satin Pillowcases

This set of luxuriously silky pillowcases has earned 4.5 stars after an impressive 84,000 reviews, making their sale price even more of a steal. They come with a secure envelope closure, and the fabric is even designed to help your hair and skin.

57% Off Speedo Swim Trunks

Prime Day is the perfect time to score summertime essentials, like these swim trunks that have a stellar 4.6-star overall rating after 8,000 reviews. They have a classic fit and are made from a quick-drying, sun-protective fabric.

58% Off This Chic Yet Practical Crossbody Bag

This vegan leather bag boasts 4.5 stars and an adjustable crossbody strap that's easy to adjust. Its compact design packs in three inner pockets and two outside zipper pockets, and it's all finished off with gold-tone accents.

63% Off A Bodysuit You’ll Wear With Everything

Available in 19 colors, this versatile T-shirt style bodysuit is the perfect blend of stretchy and comfortable. It's lightweight and breathable, with an easy, two-button snap closure in the crotch. The rayon and spandex blend hugs your body in all the right places for a comfy fit you can pair with any bottoms.

20% Off Saucony Athletic Socks

These performance athletic socks are made from moisture-management fabric with a cushioned heel tab, mesh ventilation, and built-in arch support. No wonder they have near-perfect ratings from over 100,000 reviewers.

72% off This Maidenform Shapewear With 36% Spandex

This shapewear comes with 36% spandex and grippy accents to help it stay in place (and stay comfortable). The lightweight moisture-wicking fabric has an anti-static finish to make it feel even softer. Plus, it's finished off with anti-pinch details.

57% Off Moissanite Earrings

These stud moissanite earrings are brighter than diamonds and nearly just as hard, which makes them ideal for adding a touch of sparkle to your everyday looks. They have a classic four-prong design and circle stone for a timeless touch. With so much glam at an affordable price (which is even better right now), it should be no surprise that these earrings have a 4.6-star rating on Amazon.

22% Off This Fiery Lace Lingerie

Avidlove makes some of the nicest lingerie, so when you see it on sale it's always a good buy. This gorgeous chemise features lace lining the neckline, sheer panels under the bust, and a slight slit on either side. The result is so stunning.

62% Off A Tank With Lace Trim

This elevated tank on your basic black tank top is a great buy any day. When it's on sale? It's a must-buy. This tank features a lace trim along the V-neckline and sleeves that is so beautiful, and the long hem makes it easy to style.

40% Off A Classic Hanes Tee

This 100% cotton T-shirt from Hanes is a certified classic with its soft, lightweight feel. The style is also timeless with a reinforced crew neck and versatile short sleeve cut. If you don't believe the specs, believe the nearly 29,000 five-star reviews. This easy-to-style piece comes in over 20 colors and sizes Small to 5X-Large.

13% Off This Tumbler From It-Brand Stanley

Made by cult favorite brand Stanley, this soon-to-be viral tumbler promises to keep drinks warm for 12 hours and ice cold for up to two days. It's all thanks to the double-wall vacuum insulation and 18/8 stainless steel materials. This leak-resistant tumbler is also cute, too, with an attached leak-resistant flip straw and easy-to-hold handle.

32% Off The Apple Watch SE

This Apple smartwatch would make a great investment any day. But while it's on sale? It's even more worth your money. This 40-millimeter version comes equip with built-in GPS and up to 50 meters of water resistance. This can track workouts, measure steps, and even give you live heart rate data — as well as, of course, tell you what time it is.

41% Off A 6-Pack Of Seamless Underwear

Stocking up on basics like underwear and bras is a great way to make the most of a big Amazon sale. This pack of six bikini-style underwear has won over thousands of Amazon reviewers, thanks to its comfy and seamless design, and the stretchy polyester fabric blend.

40% Off A Pair Of Timeless Buckle Sandals

Combining a cork footbed with a nonslip EVA sole, this sandal is as comfortable as it is cute. Both buckles are adjustable for a custom fit and the insoles are made of genuine suede that forms to fit your feet after a few wears. The sandals have earned a 4.5-star overall rating after more than 76,000 reviews.

52% Off This Stretchy Jumpsuit With Pockets

This jumpsuit is the perfect one-and-done outfit that you can throw on whenever you want to look put-together but feel comfortable. The straps are adjustable so you can customize the fit. Style it with white sneakers and your favorite sunglasses — you're ready to go.

33% Off These Reusable Nipple Covers

Made with medical-grade silicone, these nipple covers are designed to stay in place for eight hours at a time. They've earned a 4.5-star overall rating, impressing reviewers with their no-show silhouette and pain-free removal. They're safe for sensitive skin and fit cup sizes ranging from A to DD.

55% Off This Best-Selling Beach Cover-Up

Beach days are easy breezy in this stylish yet comfy bathing suit cover-up. Made from soft crochet fabric, it features a V-neckline and adjustable drawstring tassels that let you adjust the height of the slit on both sides.

62% Off This Playtex 18-Hour Bra

Available in a range of shades and sizes, this full-coverage wireless bra from Playtex will provide you comfort and support all day long. Made from nylon and spandex, it's designed with high sides and fuller cups to prevent any spillage. Plus, the wide straps and a smooth back help lift and support.

32% Off These Cult-Favorite Ankle Socks

These ankle socks are a perennial favorite on Amazon where they've earned a stellar 4.7-star overall rating. Made from combed cotton, they're cushioned and boast arch support seams.

52% Off A Classic Watch With Crystal Accents

This chic watch is dotted with dainty crystal accents on the face to mark the time. It's easy to adjust with the clever band design with a safety feature to keep it in place. Plus, its customizable design also features a splash-resistant finish to make it an ultra-durable piece.

40% Off These Sandals With Cork Footbeds

These classic sandals are complete with a suede insole and cushioned cork footbeds that conform to your feet for plenty of comfort. On top, they have faux-leather straps that are completely adjustable with the stylized buckles.

20% Off The Classic Crocs

The number one bestseller in clothing, jewelry, and shoes on Amazon, classic Crocs are a must-have for going to the beach, the pool, and for everyday wear. The well-cushioned sole makes them feel like walking on clouds and they come in lots of colors and sizes in the listing.

57% Off These Ludicrously Capacious Storage Bags

A general rule? You never have enough storage. These 90-liter large storage bags offer so much space for storing your linens and other soft items. You can easily see through the clear sides to identify what you put in each one, and the handles make these easy to grab from the deep dark corners of your closet. Don't believe the hype? These are Amazon's number one best-seller in under bed storage.

36% Off New Balance Sneakers

These classic New Balance trainers have 60,000 five-star reviews on Amazon. Why? Reviewers note that they're super comfortable and supportive, especially for the price. And of course, they're available at a big discount right now, which makes them an even better bargain.

58% Off Bali Wireless Bras

Foam cups, a sturdy construction, and thicker straps mean that this bra offers plenty of support without uncomfortable wiring. This offers full coverage and is made of a moisture wicking fabric that has a slightly cool feel to it. The three-option hook and eye closure in the back also gives you the option for a more customizable fit, and the neutral shade is great for everyday wear.

41% Off The Infamous “Amazon Coat” That Went Viral

This ultra-cozy down jacket is complete with a fleece-lined hood and windproof finish to ensure that it's a warm layering piece. You get six oversized pockets to ensure all of your essentials are secure in this super durable and waterproof piece.

58% Off These Stylish Dr. Scholl’s Sneakers

Step out in style in these Dr. Scholl's slip-on sneakers, which boast over 13,900 perfect five-star ratings. Designed with comfort in mind, these kicks feature a padded heel collar, stretchy side gore panels, and a foam insole that offers lightweight cushioning.

44% Off Quick-Drying Shower Slides

These quick-drying slides with built-in drainage holes are perfect for showering or heading to the beach. Their lightweight design is made of water-friendly material, and they even come with built-in arch support. Of course, these super on-sale shower slides also have nonslip accents.

67% Off Gorgeous Lace Bras

This spicy underwire bra offers minimizing support with sheer, stretchy lace and thick adjustable straps. It also comes in plenty of color options to match your favorite lace panties.

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