Sponsored By Walmart

Why These 12 Black-Owned Beauty Products Are Our New Faves

By Bianca Lambert

Shopping for beauty products that fit your one-of-a-kind needs is hard enough. That dilemma gets markedly difficult when it comes to searching for shades with enough color payoff for even the deepest skin tones, or hair products that have range. Fortunately, Black beauty founders have stepped in to help historically unseen consumers find new products that speak to their specific needs. What’s more, these brands don’t limit their customer base to just one. They’re giving us more hues, textures, and options that are inclusive of so many of us.

Walmart is helping to bring new, innovative, and diverse products to the marketplace by carrying some of our favorite Black-owned beauty products in-store and online. Keep scrolling to learn more about 12 of our top picks.

BLK/OPL Skin Perfecting Stick Foundation with SPF 15
This vitamin C- and E-infused foundation stick is the brand’s number one best-seller and for good reason. It was developed specifically for dark to deep skin tones and offers buildable coverage that conceals, highlights, and contours while protecting the skin with SPF 15.
Luna Magic UNO Eyeshadow Makeup Palette
A palette that offers versatility with 12 eyeshadow shades that can take us from day to night is at the top of our beauty to-do list. What makes this even better is the color payoff that brags on deep skin tones. We love being able to create a neutral daytime look, a colorful look to lift our spirits, or a sultry night look with just a few swipes.
The Lip Bar Matte Liquid Lipstick in Bawse Lady
A bold red lip that stays put without drying out our lips is a dream come true. This fierce blue-based red lip color —as seen on former First Lady Michelle Obama— does just that. The popular shade glides on like a gloss but dries down with a pigmented matte finish.
Alaffia EveryDay Shea Body Wash in Lavender
Finding a body wash with enough moisture for super dry skin can be a challenge. But with this body wash full of ethically traded ingredients like raw shea butter from Alaffia’s co-ops in West Africa, cleansed, hydrated skin is just a few pumps away.
Mielle Organics Babassu Conditioning Shampoo
Having a sulfate-free shampoo in rotation is a must as it is one of the best ways to cleanse any hair type without stripping the scalp and hair of its natural oils. Additionally, the cleanser is formulated with certified organic ingredients like babassu oil and hibiscus extract to hydrate, while organic almond protein helps the hair maintain strength and elasticity.
The Lip Bar Lip Gloss in Dream Chaser
If you're not much of a lipstick connoisseur but crave shine, this gloss with a touch of pigment is the perfect middle ground. Made with 90 percent organic ingredients, the non-sticky formula gives you a pop of color as the shea butter and green tea extract moisturize.
Camille Rose Naturals Algae Renew Deep Conditioner
Deep conditioners are the cornerstone of a wash day routine. Camille Rose's version is made with a blend of pure blue-green algae packed with 65 vitamins, minerals, and antioxidants to strengthen the hair and help prevent thinning and breakage. We can't forget to mention the two powerhouse ingredients—unrefined cocoa and mango butter—that penetrate the cuticle, sealing and locking in moisture.
Styling Foam Hair Mousse
Control Glaze Edge Gel
Whether you're wearing a tapered cut, slicked-back ponytail, or box braids, Eden BodyWork's Control Glaze Edge Gel offers a flake-free, frizz-fighting hold along the hairline and hair shaft without drying out the hair.
Camille Rose Honey Hydrate The "Leave In" Collection
Honey isn't just for tea. The antioxidant-rich emollient and humectant is the ultimate ingredient for keeping hair nourished and thriving. Camille Rose's leave-in is a hydration trifecta formulated with pure honey, olive fruit, and castor oils to keep hair soft from wash day and beyond.
Miracle RepaiRx Protective Leave In Conditioner
Tailored Beauty Perfect Coils Curling Jelly
No matter your hair type, your kinks, curls, and coils can benefit from a curling jelly applied after a leave-in conditioner. With a blend of honey, Jamaican black castor oil, rosemary, and horsetail, your curls will look and feel their best after each use.

This post is sponsored by Walmart.