From swimwear to bridal, there’s nothing a fashion girl revels in more than an emerging brand. Which is why we regularly feature labels that are under-the-radar, brand-spanking new or steadily on the rise—the bragging rights as being the first in your group to discover a hot label never cease to please. When seeking inspiration for ways in which you can spruce up your go-to outfit formulas or sprinkle in a few fresh pieces to your regularly scheduled lineup, a new brand is a rewarding way to reinvigorate your look whether it’s with a cool handbag, unique piece of jewelry or rare-looking dress. An irrefutably impressive tactic when you’re playing the “new brands” game is sporting pieces from a label based abroad. Super tantalizing amongst a fashion crowd.
As the fashion industry makes room for emerging talents from all corners of the planet like Seoul, Copenhagen and Australia (each of these cities now host international fashion weeks, by the way), we figure it’s time you get the scoop on a few of these fresh labels before they hit the mainstream. Ahead, read on to discover five brands we’re currently obsessed with from across the globe.
Based in Copenhagen, Denmark, Cecilie Bahnsen combines minimal, sculptural silhouettes with a distinctly feminine aesthetic—think fluttery tops, full skirts and voluminous dresses. With a contemporary woman in mind, each garment is handmade with from uniquely designed fabrics and with intricate detailing.
Albus Lumen—which means ‘white light’ in Latin—delivers immaculately understated pieces with elegant detail, founded by Australian stylist Marina Afonina in 2015. Boasting a relaxed yet sophisticated aesthetic, this lineup of clothing, swimwear and accessories is for those who favor timelessness over trends with a directional view. A go-to for smart, warm-weather attire.
New Zealand-based Maggie Marilyn launched exclusively with Net-A-Porter in September 2016, quickly catching the eye of fashion girls worldwide with its distinctly modern mood and ethical ethos. The label perfectly marries masculine details with a feminine aesthetic as strong silhouettes, bold patterns and richly saturated colors punctuate all types of ready-to-wear pieces. On the heels of a strong debut, you can now shop the emerging brand at major retailers like Saks Fifth Avenue, Neiman Marcus, Moda Operandi, Shopbop and more.
Seoul-based brand gu-de is a line of vintage-style handbags inspired by '70s haute couture. Understated and feminine, unique shapes and ladylike details culminate into a line of timeless-looking bags with a distinctly modern edge. Newsflash: It's soon to become available on Net-A-Porter!
Founded in 2015, Beira is a unisex clothing brand based in Sao Paulo, Brazil and produced in Rio de Janiero by a team of six seamstresses. With a utilitarian aesthetic, the fluid brand aims to deliver versatile pieces that go beyond the traditional concept of a collection per gender, offering both feminine and masculine design elements with unexpected nuances—somewhat of a conceptual take on streetwear. Keep an eye on this label for minimalist pieces with sporty details.