As a bride-to-be, it’s hard to demonstrate your sartorial prowess when traditional bridal boutiques offer you the same four silhouettes every other bride is also buying. The lack of fresh options has led fashion-forward retailers to curate alternatives ranging from avant-garde jumpsuits to whimsical accessories, and in some cases even commission designers for exclusive bridal collaborations. Here, we round up the online destinations that cater to the fashionable bride who wants to stand out from the pack (and keep wearing her purchases long after the big day).
FORWARD By Elyse Walker
Go here for: Edgy ready-to-wear and unique accessories
FORWARD By Elyse Walker
FORWARD By Elyse Walker
Moda Operandi
Go here for: Capsule collections from a range of up-and-coming designers as well as custom fittings, veils and a curation of the best rehearsal dinner dresses under the sun
Moda Operandi
Moda Operandi
Nordstrom
Go here for: Affordable and unique gowns, including Topshop's bridal collection, glamorous heels and a wide range of hair accessories
Nordstrom
Nordstrom
My Theresa
Go here for: Head-turning statement pieces for the wedding weekend and beyond
My Theresa
My Theresa
The Outnet
Go here for: An impressive selection of alternative wedding gowns and accessories from high-fashion designers, as well as extensive bridesmaid and reception options
The Outnet
The Outnet
Net-A-Porter
Go here for: The ultimate edit of cool, unconventional bridal pieces from the hottest designers
Net-A-Porter
Net-A-Porter
Shopbop
Go here for: Ethereal, feminine and flattering dresses, ranging from contemporary to designer price points
Shopbop
